Lidero y gestiono todo lo relativo a Marketing, Comunicación y Experiencia de cliente en una de las empresas de mayor crecimiento de los últimos años en la hostelería madrileña y española.

Managing and conducting the following functions:- Product Development (GTM strategy and naming)- Business Development & Partnership deals- Customer Care strategy- Communications Channels (including Social Media strategy)- Brand image

Main responsible for B2B (SME & SoHo) Offer, its Go To Market (GTM) and the coordination with the different Sales Channels. My team and I are the owners for these responsabilities:- To design and evolve the existent offer in order to attract new customers and add new value to Orange B2B, and to manage its entire GTM end-to-end process. - To provide every tool needed in every Sales Channel, trying to ease an omnichannel approach.- To maximize the commercial deals for every channel through feedback and activity tracking.- To propose the commercial objectives (sales, commission, subsidies) and ensure its fulfillment.- To handle the P&L and its key levers in order to reach the B2B area planning for that matter.- To ensure that every member of our team are fully equiped for their professional and personal growth, and to ease their evolution in knowledge, capabilities in order to fill their current and future needs.

Developing commercial offer and Go to Market processes for acquisition, loyalty and retention offer in the SME Segment at Orange Spain, reporting directly to the SME Marketing Director.My team and I are responsible for deliver the marketing strategy and commercial proposition, managing the SME P&L. Main resposabilities:- Definition of pricing and discounting proposition (main and tactical offer)- E2E offer design and management for new customer, customer development, loyalty and retention - Plan and development of vertical and regional specific marketing proposition- Design and control of the annual budget in financial and commercial terms- Commercial and operative costs management- ATL, BTL and internal comms definition and execution (for both prospect & Customer Base targets)- Spot, pin-point and evolve new business development opportunities - Segment focused competitive analysis (recurrent and adhoc)- Business Analysis KPI tracking

Working in the SoHo Segment (self-employed and microcompanies) at Vodafone Spain, the highest in growth segment of the company, reporting directly to the SoHo Marketing Director. I am responsible for shaping the ambition and deliver the SoHo commercial strategy and marketing plan, supervising the marketing actions and keeping SoHo commercial channels lined up with the goals of the EBU. Main responsibilities:- Management and control of revenue income and commercial costs as well as operative costs - Business Analysis and sector and market KPI tracking and other specific indicators- Financial Budget planning and action plan build and follow up- Design and development of vertical specific offer for SoHo customers: One Pro - End to end design and development of vertical specific offer for HORECA customers: Vodafone TV Bar- Design reports for the Director Staff meeting and for the Executive Committee- HORECA taskforce member: negotiation between the different players in the market, defining the offer and participating in the confection of the final contract of agreement.- Strategic product tracking for the segment - Global and segment oriented Competitive analysis

Main responsible for designing and establishing pricing policies for the segments, especially focused on SoHo market. Main responsabilities:- Design and implementation of the price plan strategy - Economic impact analysis in voice, data and roaming products - Exhaustive competitive observatory, studying all the products of the players within the sector - Enhancement of the retention and winback policies by creating new specific price plans and discounts- Participation in cross projects in several matters (improving customer satisfaction, product audit, billing reviewing)

Working as co-responsible of content for the blog network RedesLibre.com. Main responsabilities: - Published content selection - Publications editor - Redactors team leader, managing the roster- Article redaction (several matters: technology, gastronomical, economical, sports...) - Business strategy responsible

Main responsabilities:- Content management and selection for online channel - Pricing establishment- Stock management- SEM campaigns management (Google Adwords & Ad Display (Facebook Ads))- Promotional campaigns design (Go to market)

Main responsabilities:- End to end management of the legal file archive (civil, penal and labor) - Case settlement- Legal file redaction- Information database creation and digitalization process responsible- Internship Force Coordinator and Manager