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I am a human centric technology advocate residing in Buenos Aires, Argentina. With a diverse professional background encompassing media, technology, product design, and business, I bring a unique blend of skills to the table. Having spearheaded operations across three continents, I have successfully pioneered groundbreaking product categories while driving growth in revenue and operations for numerous companies at the C-Level.Today I help companies align around a common vision — to power strategy, product, marketing and sales.As a pioneer at the Social TV industry, I founded Comenta TV LLC, a technology company dedicated to analyze social conversation around live TV shows to provide journalists and TV producers with a tool to engage with their audience and add real time content to the broadcast. The company was acquired by Wayin, a top provider of social technologies founded by Scott McNealy, founder and former CEO of Sun Microsystems. In 2015 I co-founded Croma Inc, a tech company that pioneered the training of A.I. models and the development of machine learning applications for the content industry. For over a decade, I have been dedicated to empowering fellow entrepreneurs in launching their ventures and helped cultivate entrepreneur communities that have expanded to encompass an impressive network of 50 cities across Latin America. I actively contribute as a speaker at conferences across the United States, Europe, and Latin America, sharing insights on technology, AI, and media.
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FounderCroma.Io Feb 2016 - Jun 2021San Francisco Bay AreaAs the Founder and CEO of Croma A.I., I was responsible for product development, partner relationships, and shaping the strategic roadmap for the company. At Croma A.I., we were an R&D studio specializing in training A.I. models and developing world-class applications for the news industry. Our main objective was to assist news organizations in identifying opportunities to leverage data and drive business growth. Our client base included renowned companies such as The Wall Street Journal, BBC… Show more As the Founder and CEO of Croma A.I., I was responsible for product development, partner relationships, and shaping the strategic roadmap for the company. At Croma A.I., we were an R&D studio specializing in training A.I. models and developing world-class applications for the news industry. Our main objective was to assist news organizations in identifying opportunities to leverage data and drive business growth. Our client base included renowned companies such as The Wall Street Journal, BBC News, Le Monde, and La Nación. Notably, Croma A.I. was an alumni of the 500 Startups program (2017), a finalist in the Global Editors Network Startup for News challenge, and a part of the Google News Innovation grants program. Show less -
Founding PartnerRed/Acción Nov 2017 - Jan 2021ArgentinaRED/ACCIÓN is a member driven media company. Our human journalism reconnects audiences and promotes their participation to achieve a positive impact on society. My role as a founding partner was to help build the operation from the ground up, with special focus on strategy, product development, team building and technology implementation. Today I focus on consulting for long term projects that help the publication reach new ways to generate positive impact on society. -
Advisor - ShareholderThe Food Market Aug 2015 - Dec 2020Strategic advisory for The Food Market, a food marketplace that is closing the gap between farmers and consumers in Latin America. http://www.thefoodmarket.com.ar -
Svp Of Market Strategy And InnovationWayin, A Cheetah Digital Company Jan 2014 - Dec 2014After the acquisition of Comenta TV LLC by Wayin Inc, I joined this amazing team to continue our mission to get broadcast TV embrace new technologies that could leverage their audience feedback. Started by Scott McNealy, the former Sun Microsystems co-founder and CEO, Wayin provides a self-service platform that enables some of the world’s biggest brands and publishers to create authentic, interactive campaign experiences that engage and activate consumers across all digital channels. -
Founder And CeoComenta Tv Llc May 2010 - Nov 2014I started Comenta TV, a company that enabled the analysis, curation and real time integration of Twitter into TV broadcasts and live events. From idea to execution, I managed an outstanding team to innovate in the way TV networks engage and interact with their live audience through social networks. Comenta raised two rounds of founding and in early 2014 it was acquired by Wayin Inc. As part of the deal I stayed at Wayin as VP of Market Strategy, Broadcast and Innovation. -
Senior FacilitatorPalermo Valley 2007 - Dec 2010As part of the original founding team, I helped create and develop the leading technology community in Argentina that brought together over 10.000 professionals from the web and mobile industries to network and learn best case practices from leading entrepreneurs in Latin America. -
PartnerA4Bandas Media Dec 2008 - Apr 2010At A4Bandas we created original digital products to help media properties increase audience engagement and explore new advertising opportunities. A small startup success with a great team and customers all over South American and Spain. I left to start Comenta TV.
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Corporate StrategyPrisa Apr 2006 - Jan 2007Madrid Area, SpainAfter completing my Master's degree I joined the Corporate Strategy group at Grupo Prisa and worked for a year on research and planning of new digital properties for the group. -
Research & Design Of New ProductsTerra 2002 - 2004I work for two years helping create new products with a San Francisco, California based R&D group. Head of User Interface Design for the music player Sonique 2. I left to get my Master's degree in Spain with a full grant as part of the Fundación Carolina fellowship program. -
Senior ProducerLycos 2000 - 2002Senior Producer for Lycos properties in Latin America and US Hispanics including Lycos Search, Wired news, WebMonkey and Sonique. Lycos was later acquired by Terra where I handled the transition for all existing products into the new company. -
Data Journalist And Interactive DesignerEl Territorio 1999 - 2000Posadas, Argentina
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Jornalist And Infographic ArtistLa Nacion 1997 - 1998Argentina
Juan Melano Skills
Juan Melano Education Details
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Media Management -
Editorial Design And Information Graphics -
Communication And Media Studies
Frequently Asked Questions about Juan Melano
What is Juan Melano's role at the current company?
Juan Melano's current role is With a deep understanding of technology and data, I help manage the complexity of scalable high growth business around a common vision — to drive strategy, product, sales and purpose.
What is Juan Melano's email address?
Juan Melano's email address is me****@****way.com
What is Juan Melano's direct phone number?
Juan Melano's direct phone number is (303) 997*****
What schools did Juan Melano attend?
Juan Melano attended University Of Navarra, The Poynter Institute, Universidad Austral, Buenos Aires.
What are some of Juan Melano's interests?
Juan Melano has interest in Digital Media, Social Media, Television, Social Television, Entertainment.
What skills is Juan Melano known for?
Juan Melano has skills like Digital Media, Entrepreneurship, New Media, Television, User Experience, Social Media, Digital Marketing, Strategic Planning, Mobile Devices, Business Strategy, Marketing Strategy, Business Development.
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Juan Melano
Argentina -
1gmail.com
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Juan Melano
San Carlos Centro -
Juan Melano
Argentina
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