I am the Dean and President Executive Board at Porto Business School, a leading institution for executive education and research in Portugal. I have over 30 years of experience in teaching, consulting, and coaching on information systems, digital strategy, and innovation in the digital world. I am also a Professor of Information Systems and Innovation at IE Business School, one of the top-ranked business schools in the world.I am passionate about helping business and academic leaders discover and seize new opportunities, create new value segments, and launch new ventures in the digital era. I believe that the success of digital transformation depends on how people interact with technology, and how their behavior, culture, and organization adapt to the changing environment. That is why I focus on areas such as digital leadership, smart cities, big data, cybersecurity, gamification, metaverse, sustainability, and artificial intelligence. I have published several books and articles on these topics, and I have been recognized as one of the 30 management thinkers by Thinkers50. I also act as a speaker and a consultant to a number of companies and C-level executives, providing insights, guidance, and solutions to their digital challenges.