Head Of Strategy
Current• Work alongside Eric Frankel, CEO and former President of Warner Bros. TV • Returned to company after relaunch in 2014; played crucial role in transitioning from licensed IP and celebrity consumer products to new business model specializing in production, deployment and optimization of thousands of hyper-personalized ads/creatives (across 26 owned, earned and paid channels)• Identify and prospect brands, agencies and strategic partners to license AdChef™ video/display SaaS platform; respond to incoming RFPs; manage the lifecycle of a deal and ensure relevant stakeholders are on track • Draft, negotiate and close MSA/SOW agreements with clients including Amazon, LG, P&G, Costco, Universal Pictures, BMW, Flipkart and many more• Efforts in systematizing and automating lead generation and sales prospecting processes have led to 80% year-over-year growth, relationships with Fortune 500 companies and significant private equity interest• Expertise in working cross-functionally to hone unique selling propositions, creating marketing collateral around technical concepts and quickly shifting company priorities (i.e. integrating with OTT/CTV platforms)• Deploy marketing email blasts to growing list of 100k+ to keep current and potential partners apprised of campaign successes, new product launches and industry accolades • Collaborate with CTO to submit for patents and integrate condensed language in outbound communications• Partner with CFO to create board meeting presentations for investors: Dick Cook (former chairman, Disney), Skip Brittenham (lawyer for Oprah, Larry Ellison, Harrison Ford), Michael Fuchs (former chairman, HBO), Joe Roth (former chairman, Fox, Disney, Revolution Studios) and other notables• Oversaw opening of AdGreetz subsidiary in UK and India (comprised of five new employees each)