With over 13 years of experience in the industrial sector, I am the CEO of Industrial Gines SAU, a leading company in the production and distribution of electrical, clima, plumbing and automation equipment. I am responsible for defining and executing the strategic vision, managing the operations, and leading a team of over 50 professionals. I have a Master in Marketing & Sales from ESADE Business School, and I have completed several courses in B2B management, omnichannel and e-commerce strategies, digital marketing, and artificial intelligence. I have a strong background in marketing and sales, having worked as a marketing manager and sales manager at Industrial Gines SAU for over 10 years. I have successfully launched new products, expanded into new markets, and increased the customer base and loyalty. I am passionate about innovation and technology, and I have been applying generative AI and omnichannel solutions to enhance the customer experience, optimize the supply chain, and improve the efficiency and quality of the production processes. I am committed to creating value for the stakeholders, fostering a culture of collaboration and excellence, and contributing to the social and environmental sustainability of the industry.