Jenna Granneman Email & Phone Number

• Contribute to product roadmap for omnichannel AI and LLM features; 100% adoption rate for all owned features/projects including Order Tracking Page redesign, Order Issues and Campaign Digital Workers, Email AI Responder.
• Built a new strategy department, including hiring, onboarding/training, management and KPI/goal setting.
• Own executive relationships and renewals with customers, including enterprise accounts PacSun, Eddie Bauer, TUMI, Samsonite.
• Created successful operations strategies in company acquisition, including replatforming of customer CRM and support systems and AR/AP efficiencies to maximize revenue collection.

San Francisco Bay Area

• Achieved 100% retention of 120 mid-market and enterprise accounts on Shopify Plus, totaling $2.5M ARR. Top accounts included ThirdLove, Good American, VICI, Beyond Yoga, Cuts Clothing, etc.
• Led largest subscription revenue increase in 2020 (125%), totaling $115k.
• Conducted QBRs to identify business goals and developed tailored product-driven solutions.

Remote

• Built go-to-market strategy, brand, and eCommerce site and received signoff by the CEO and Board in less than one month.
• Aligned internal and external parties for product launch timelines, successfully launching new brand, Austere, with retail partners and online in less than three months.
• Conceptualized and executed product packaging and retail POP (design/copy/renderings) that is currently still in market.
• Budget ownership and allocation of $500k+.

San Francisco Bay Area

• Contractor overseeing marketing and eCommerce programs.
• Within one month, successfully pitched and received buy-in from the CEO to re-platform entire website.
• Within one month, created a new catering proposal (large groups and in-store pickup)–received Board signoff.
• Created briefs, storyboards, and produced evergreen and holiday videos.

San Mateo, California

• Developed cross-departmental, scalable product launch program, facilitating 10x more product launches per quarter and reducing product site merchandising time from 45 to three minutes.
• Achieved 100% on-time product launches and received peer nominated quarterly company values awards.
• Acted in two Man Crates videos; one as the lead and the other as an extra. Won a gold award for one of the videos.

Petaluma, CA

• Project and support delivery to high-profile B2C clients on the Kibo platform
• Collaborate with partners, clients and Kibo technical staff to define scope and budget for projects and write statements of work and order letters for approval.
• Oversee strategic site customizations to drive a better E-Commerce experience for customers; create test cases and perform quality assurance testing to ensure all customizations meet the customer standards and.
• Within three months of being at Kibo, was assigned the largest revenue-generating client and in one quarter, exceeded team goal.
• Responsible for daily support management; overseeing a team of seven on-shore and off-shore support resources. Successfully reduced the support queue from over 100 open tickets to under 10 active tickets.
• Work with clients on a daily basis to help with their marketing initiatives, strategy and timelines.

• Serve as a liaison between Monster and external partners
• Facilitate, execute and manage all aspects of approved programs
• Partnership contract implementation and ongoing renegotiation
• Provide copy, strategy and direction on co-branded messaging with partners (e.g., CRM, online accommodations store, D2C marketing, media channels in Las Vegas market)
• On-site management and quality control of co-branded events and activations
• Communicate daily and directly with the Executive Committee, including CEO, President and Vice Presidents

Brisbane, California

• Oversee Monster Game vertical globally: brand management, B2B & B2C, go-to-market plans, channel strategy & implementation, copywriting, trends & customer analysis
• Business development with partners (e.g., EA SPORTS, Viacom, AEG), celebrity ambassadors, vendors and industry professionals
• Create project strategy, goals, objectives and calculate ROI
• Brand development through social media & PR
• Contract and scope of work negotiation & execution
• Events department lead, managing up to four people and executing successful portfolio of over 150 global events per year

Palo Alto, CA

• Researched, created and implemented new fundraising programs to raise funds and awareness for Lucile Packard Children’s Hospital at Stanford (LPCH).
• Recruited and managed restaurants for annual Dine Out for Packard day
• Responsible for all event marketing plans and brand creation
• Sole director of the Packard Summer Scamper 5k/10k and Kids’ Fun Run to benefit LPCH
• Oversaw online fundraising and registration, marketing and sponsorship plans, volunteer recruitment and event-day management
• Exceeded event goals by 300%

San Jose, CA

• Human Resources: Screened, interviewed and hired full-time and temporary staff; 100% retention. Trained and orientated new employees. Directly supervised up to ten employees.
• Office Management: Oversaw all logistics in office of 40+ employees. Developed and implemented operations budget of over $100,000 dollars. Ensured all finance operations were within IRS regulations.
• Marketing: Strategized, implemented and managed grassroots events from South San Francisco to Monterey. Worked with outside vendors for print and media. Exceeded goals each season.

Human Health Studies, Community Health, Family Studies, Exercise And Wellness

Activities and Societies: Kappa Delta Sorority

Education record