As the Cannabis Operations Manager at Perfect Harvest, I oversee and optimize the daily operations of our cultivation facility, ensuring seamless execution from cultivation to distribution. My role includes managing a team of dedicated professionals, streamlining processes, and ensuring strict compliance with industry regulations.

WesLinc Consulting, LLC is a dedicated cannabis consulting firm specializing in METRC compliance, inventory management, cost reduction, retail branding, and operational excellence. With extensive industry experience, we help cannabis businesses navigate complex regulations, build industry relationships, optimize inventory processes, reduce costs, and build strong retail brands. Our tailored strategies empower our clients to thrive in a competitive market, ensuring compliance, efficiency, and success at every stage of their operation.

I was responsible for curating a diverse and premium selection of cannabis products that meet our customers' needs and align with our brand's high standards. I leverage my extensive experience in cannabis wholesale purchasing and sales to negotiate favorable terms with vendors, ensuring we maintain optimal stock levels while maximizing profitability.

Assisted in the successful expansion of the multi-award-winning Northeast Alternatives brand into the Michigan cannabis retail market, rebranded as Sapùra. Led the launch of Sapùra’s flagship store in Coldwater, MI, and spearheaded the opening of a second location in Lansing, MI. Leveraged market insights and operational expertise to ensure a smooth transition, from rebranding to store openings, contributing to the brand’s strong market presence and growth in a new region.

Successfully assisted the launch and market entry of four in-house consumer cannabis brands (Candela, MIsix, Strollers, Six Labs) and facilitated the introduction of four enabled brands (Kosmik, ROACH, Higgs, binske) into the highly competitive Michigan cannabis market. Leveraged deep industry knowledge and strategic planning to establish these brands, ensuring compliance with state regulations, optimizing supply chain logistics, and executing targeted marketing campaigns. These efforts resulted in strong brand recognition, increased market share, and a solidified presence in a rapidly growing industry.