Jessica Cabral Email & Phone Number

Toronto, On, Ca

- Optimize client service protocols to ensure high customer satisfaction and service excellence- Develop and optimize client success strategies focused on retention and growth of the portfolio- Consistently use client feedback and service metrics to identify trends and areas for improvement- Financial responsibility for own monthly revenue from portfolio of clients- Senior client service contact on largest and/or integrated (SEO, PPC, Social, Display, creative project) accounts

- Develop and execute comprehensive performance marketing strategies for clients to drive business growth, brand awareness, and lead generation.- Lead and manage a team of performance marketing specialists, providing guidance, mentorship, and fostering a collaborative environment.- Conduct thorough research and analysis of client industries, target audiences, and competitive landscapes to identify key insights and opportunities.- Collaborate with internal teams, including account management, creative, data analytics, and technology, to develop integrated performance marketing plans aligned with client objectives.- Define campaign goals, KPIs, and metrics to measure campaign success, and regularly monitor and report on campaign performance.- Develop and maintain strong relationships with clients, serving as a trusted advisor and consultant, and effectively communicate campaign strategies, performance, and recommendations.- Manage earned media, influencer, social and paid strategy teams cohesively to grow client communities.

- As a proactive and driven client lead, successfully secured a large scale of new projects for theagency.- Utilizing prior PM experience implemented best practices to improve planning, scheduling andteam management processes internally.- Act as a mentor and team leader for junior staff through consistent check-ins and activelyparticipating in trajectory and growth planning.

Toronto, Ontario, Canada

- Manage internal aspects of a project implementation including preparation of client engagement briefings and proposals, tracking client data, QA validation, and reporting of internal and external client activities and communications.- Develop internal relationships with all internal teams to ensure collaboration that delivers on set client objectives and goals.- Monitor established program KPIs and ensure that the program performance meets the agreed upon client KPIs.- Develop productive business relationships and alliances with Clients in order to manage day to day program related inquiries and deliverables.- Deliver effective and efficient documentation, communication and dissemination of information regarding client activities and client administrative procedures.- Develop annual account plans that meet revenue growth and profit margin targets for assigned clients.

- Manage all digital marketing, including SEO/SEM, CRM, email, social media, and display advertising campaigns- Manage the execution and creation of all marketing collaterals (print & digital)- Support social media presence- Vendor management- Plan and execute the set-up of automation campaigns and other marketing initiatives to generate net new leads and nurture existing leads- Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs)- Create landing pages and optimize user experience- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints- Work collaboratively with other members of the internal team to deliver on objectives and meet project goals

Toronto, Canada Area

- Manage client digital strategy to improve web presence and achieve digital marketing goals.- Lead media ROI measurement/reporting for SEO and SEM efforts, synthesize learnings, and implement adjustments to improve KPIs.- Develop data-driven analysis and clear recommendations that align with client goals through firm understanding of the organization’s industry and marketing strategy to quantify high-impact opportunities.- Manage internal aspects of project implementation including client briefings and proposals, client tracking, and QA validation for a seamless professional client experience.- Build relationships and collaborate with multi-disciplinary teams to ensure delivery of digital solutions to maximize revenue.

Toronto, Canada Area

- Manage ongoing website and content updates, including website SEO efforts- Strategize and activate consumer facing Eyereturn marketing campaigns.- Manage the development and upkeep of sales materials and external communications- Negotiate expenses and fulfillment for promotional materials inventory and maintain inventory.- Own event coordination for internal and industry events.- Managing and posting on social media accounts including Linkedin, Twitter, Facebook and Instagram.- Public relations activities including writing press releases, blog posts and newsletters.- Providing monthly/quarterly/yearly marketing retrospectives and budget plans.

Toronto, Canada Area

- Deliver expected outcomes in a results-oriented environment with multiple projects and strict deadlines with changing, competing and conflicting priorities.- Coordinate and execute media relations activities, including drafting and distributing press releases and related materials.- Support the development and strengthening of the organization’s communications efforts and branding by building relationships with the HackerNest community and stakeholders.- Manage event logistics with organizers in the Middle East, Europe, Canada and the U.S. to ensure venue, catering, volunteers, mentors, judges and sponsors are confirmed.

Hamilton, Ontario

Community Outreach Coordinator - Short-term ContractJanuary 2017 - March 2017 - Develop and submit proposals for grants and recognition for the waste and recycling initiatives.- Research and assist in developing plans for expanding foundation presence.- Analyze SOPs to ensure they are in compliance with government policy.- Build content to promote the Waste and Recycling division's message across all forums.Public Relations Coordinator - ContractApril 2015 - March 2016 - Support the preparation of materials for news announcements and PR initiatives- Design and create promotional material using Adobe programs.- Educate grade five students about water preservation at elementary school presentations.- Coordinate event logistics and volunteers.- Analyze, problem solve and mediate complex situations with multiple stakeholders.- Point of contact for City of Hamilton tenants at risk of frozen water pipes due to extreme cold temperatures.

Hamilton, Ontario

- Edit, proofread and update Health & Safety, Environment and Continuous Improvement training and instructor manuals, policy statements, and internal documents.- Contribute in developing new Emergency Response procedures.- Conduct research to develop new procedures that were deemed “shortfalls” in audit reports.- Participate in video production highlighting mill accomplishments.

Honours Arts, Double Major In Mass Communication/Media Studies And English, Minor In Spanish

Graduate Cerfiticate, Public Relations