I enjoy the challenge of ambiguity and pushing beyond solution-fit, to create transformational growth and intuitive experiences. My background leverages 5+ years of product design and strategic analysis, with 15+ years as an entrepreneur, creative director, and project manager. Collaboration, cross-functional alignment, and solutions grounded in the voice of the customer are the pillars of my leadership style. Strategic innovation and compelling storytelling are what I deliver. KEY INITIATIVES + PROJECTS Voice of the Customer - Developed and led 6-month initiative with directors from research, product management, and engineering, to address top customer experience, CX, pain points reported to customer service. Conducted a systematic UX audit of user flows, the digital ecosystem, and related institutional roadblocks, to determine core issues negatively impacting USA Today subscriber and registered customers attempting site sign in on mobile, app, and web. USA Today Impact: Surfaced, addressed, and designed CX solutions for 20K+ customer complaints. Created roadmap for phased Q1-Q4 updates. Bliss - Strategic roadmap, discovery, and design, for new Health and Wellness content vertical and bundled subscription offering. Developed strategy for acquisition of goal customer segments and increased advertisement revenue from untapped opportunities in the Wellness market. USA Today Impact: Delivered strategic recommendations, a la carte and bundled pricing, and a prototype, to engage and acquire 14M USA Today visitors interested in health and wellness content. Devised 22% acquisition increase with addition of Bliss subscription offering. Restoration of Internet Connection: Rainfade - Led cross-functional team of engineers, project managers, and customer care partners, in redesign of user flows and troubleshooting for top, DirecTV satellite, CX pain point. DirecTV/AT& Impact: Lowered customer care calls by 30%. Redesigned all user flows, OSDs “on screen displays,” and troubleshooting screens, to enable internet connectivity from various points in the experience. Leveraging Alexa Speakers in Amazon Check Out Flow – With the goal of acquiring new Audible subscribers, tested conversion strategies, targeting owners of Alexa-enabled devices in the Amazon check-out flow. Audible/Amazon Impact: Created roadmap for Alexa to grow Audible app. users, listening on 2+ devices, by 33% listening hrs. Developed Audible marketing campaign, “Explore Audible with Alexa,” targeting 14.8M Alexa device owners.
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Senior Experience DesignerGannett | Usa Today Network Jul 2023 - Apr 2024New York City Metropolitan Area• Led user experience and product design initiatives to enhance newsroom workflows through discovery and product. development grounded in design thinking methodologies.• Developed cross-functional solutions centering UX metrics, business requirements, and user-centered design.• Guided and trained team in effective presentation, collaboration, and testing methods.PROJECTS: eNewspaper Testing, Health & Wellness innovation, Voice of the Customer Initiative, IndyStar panel and Sports research. IMPACT: • UX audit of user flows, the digital ecosystem, and institutional roadblocks impacting Sign In on mobile, App, and web.• CX solutions for 20K+ customers plus Q1-Q4 Roadmap.• Strategic recommendations for acquisition and engagement of 14M new target segmentation.• A la carte vs. bundled subscription pricing analysis.• Developed Hi-fidelity prototypes for presentation to design leadership. -
Lead Ux DesignerDirectv Apr 2022 - Apr 2023• Led cross-functional projects for satellite and stream products.• Delivered comprehensive wireframes, design specifications, and user flows scalable for interconnected residential and commercial devices with differing 30-year manufacturing capabilities.• Gemini Air Stream product launch: designed out-the-box setup and troubleshooting user flows.• Created insight driven solutions for immediate needs and phased redesigns for future roadmaps.PROJECT: Restoration of Internet Connection: Updated all flows, OSDs (on screen displays), and troubleshooting to improve internet connectivity from various points in the experience. IMPACT:• Initiative developed to lower customer care calls by 30%.• Updated all user flow screens, OSDs (On Screen Displays), remote entries, and troubleshooting screens. -
Senior User Experience DesignerAudible Oct 2021 - Mar 2022Nyc• Completed discovery, testing, user research, and feature recommendations for VUI speaker conversion hypothesis.• Collaborated with cross-functional partners: product, marketing, UXR, and Alexa VUI, to refine designs. • Created test plans, wireframes, prototypes, recommendations, launched user tests, and synthesized data. PROJECT: Explore Audible with Alexa IMPACT: • Created a marketing campaign targeting 14.8M Alexa users.• Roadmap to grow Audible membership from users listening on 2+ Alexa devices by 33% listening hrs.• Provided new feature recommendations. -
Product Design LeadTulane University School Of Social Work Aug 2020 - Feb 2021Remote• Supported NIH submission with UX discovery and product development of a mobile App to prevent and detect suicide ideation in 10–18-year-old African American youth.• Competitive analysis, ethnographic and user research, surveys, and journey maps for 600+ AA youth.PROJECT: Graduate School of Social Work NIH Grant Submission IMPACT: • Presented initial discovery findings and product design requirements to faculty leadership and community partners.• Delivered design artifacts. -
Product Design & User Experience ResearchExpansive Labs Sep 2020 - Dec 2020Chicago, Illinois, United StatesMember of a 4 person UX team, enlisted by a private client to develop a mobile app for parents of neurodiverse children.Created user test plan, conducted user interviews, performed quantitative and qualitative research and created individual concept wireframes and prototypes.Managed interview and user testing schedules, and co-created client presentations.Presented findings, recommendations, handoff files, and annotated wireframes to client. -
Principal Designer - FounderJacquelyn Moore Hill Interior Design Apr 2012 - Dec 2020240 Kent Avenue, Brooklyn Ny 11249• Managed interior design team from concept to installation: space planning, finish and furniture selection, presentations, custom furniture and millwork, and construction management.• Collaborated with architects, fabricators, contractors, landscapers, and obtained MEP, and LEED certification.• Acquired new clients; meetings, presentations, shopping trips, budgets, and Co-op Board/HOA approvals.PROJECTS: 1,200 sq. ft. RenovationBrooklyn Triplex5,000 sq. ft. duplex renovation2,000 sq. ft. Renovation1,200 sq. ft. gut renovation for resale1,000 sq. ft. Townhouse renovationAwards: TF Cornerstone • Design Competition WinnerFeatures: NY Times 12.2.10 • “A Design Competition Yields Three New Apartments” Features: Business of Home • Traditional Home & Bilotta Kitchen, 8th Annual “Art of the Table”
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Jqlyn & Co. PrintsJqlyn & Co Jan 2015 - Jan 2020Brooklyn, Ny• Developed original collection of digital watercolor wall coverings for residential and commercial sale.• Developed firm’s initial pitch offerings, brand story, and market share to launch e-commerce collection.Designed and developed an original collection of watercolor-to-digital print wallcovering for national and international sales. Strategized and managed production and national distribution. Developed firm’s initial pitch offerings, brand story, and market share. Supervised team of artists, designers, and vendors to launch e-commerce collection. Awards: IFDA • IFDA Best Wallcovering Architectural Digest ShowFeatures: Interior Design Magazine • “Fabric + Wall Covering” Fall Market 2018 Dominomag.com, 2.14.18 • “The New Nature-Inspired Wallpaper You’ll be Loving”
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Senior DesignerSanchez Coleman Studio 2013 - 2014Miami, Florida, United States• Primary contact for national and international residential and commercial interior design projects.• Led interior design, FF&E, home accessory. Managed designers, stylists, and interns. • Designed Christopher Coleman boutique; point of sale + kiosk customer architecture.
Jacquelyn Moore-Hill Education Details
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Political Science -
Product Design -
Interior Design -
Textile Design
Frequently Asked Questions about Jacquelyn Moore-Hill
What is Jacquelyn Moore-Hill's role at the current company?
Jacquelyn Moore-Hill's current role is Experience Strategist | Product Designer.
What schools did Jacquelyn Moore-Hill attend?
Jacquelyn Moore-Hill attended Middlebury College, Flatiron School, Parsons School Of Design - The New School, Rhode Island School Of Design.
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