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Product management is in my blood. Everywhere I go, I'm constantly asking myself, "what could make this business better?" The thrill isn't just the initial idea -- I'm in love with every aspect of the process: understanding customer motivation, finding competitive white-spaces, honing in on growth tactics, mapping out sales strategy and CRM, and working directly with designers, engineers, and product managers to create products that people love.Over my career, I've helped transform multiple organizations to operate at scale, straddling the roles of Chief Product, Digital, and Operating Officer. Here are some ways I can help you:• Creating a culture of innovation at all levels of an organization• Development of metrics in decision making, including KPI setting, A/B test programimplementation, BI/CDP systems implementation, and advanced cohort, LTV, and breakevenanalyses.• Development of growth programs focused on efficient acquisition of new customers • Build out of CRM teams, including ESP/email program management, loyalty program design,and direct mail programs.• Reduction of opex while establishing reliable and scalable infrastructure; growth of engineering,product, and design talent.• Implementation of key scale systems and including e-commerce platforms, ERPs, warehousemanagement systems, and marketing platforms.• Development of operational processes to ensure efficient scale in accounting, production, andfulfillment operations while maintaining compliance in an array of different areas.
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Chief Product OfficerPair Eyewear Feb 2024 - PresentNew York, New York, Us -
Board AdvisorM.M.Lafleur Jan 2022 - May 2024New York, Ny, Us -
Chief Digital OfficerM.M.Lafleur Sep 2018 - Jan 2022New York, Ny, UsAs a member of the core exec team, I supported all product, engineering, analytics, and performance marketing for M.M.LaFleur. Day to day I:• Managed and developed a team of 25 engineers, product managers, data scientists, and designers across 3 separate dev teams; both on- and near-shore; up to the VP-level. My was responsible for MM’s e-commerce experience, customer on-boarding and product personalization system, and internal tools that enabled sales teams to efficiently manage internal shopping.• Led an e-commerce team of 3 that is responsible for all site and content testing.• Led a performance marketing and CRM team of 7 in efficiently spending a $14M media budget,including development and execution of new creative campaigns; managed bid optimizationagainst predicted LTV:CAC targets; developed new channels such as influencers and programaticdirect mail; oversaw content landing page production, customer segmentation and targetingplans; and deployed of our customer lifecycle SMS/email systems. -
Chief Technology OfficerCuyana Jan 2022 - Feb 2024San Francisco, Ca, UsI led a limited-term engagement to rebuild all systems from back to front-of-house. We successfully achieved a 20% reduction in Opex, brought systems into compliance, and reduced maintenance burden so that digital teams could successfully focus on growth opportunities.While doing so, I co-led operations teams and helped to establish metrics, revamp, automate, and document all our processes, and increase overall consistency and productivity. -
Chief Product OfficerLayer Jan 2018 - Sep 2018San Francisco, California, UsI led all product and engineering for Layer. Day to day I:• Managed and developed a team of 16 engineers, product managers, and designers.• Regularly consulted with key accounts like Nike, Neiman Marcus, and Morgan Stanley on how tobe successful in the new field of conversational commerce.• Educated Series-B investors in understanding the e-commerce space and our own product strategy. -
Vp Of Product Development And DesignTrunk Club Feb 2014 - Jan 2018Chicago, Il, UsAs a member of our core exec team, I helped support overall operations of TC. Day to day I:• Led the design and supporting service development of all of our experiences, both consumer and internally facing—growing the business from $80mm to over $200mm in yearly revenue.• Maintained an active presence on the retail conference circuit and led internal courses around product development process, managing development teams, platform and organizational management.• Pitched and fostered the development of a 160 person, data-driven, sales organization responsiblefor all of the company’s growth in 2017.• Hired and mentored 21 employees, managers, directors, and VPs in Product Dev, Product Design,and App Operations. In 2017 I fostered our data science operation, now comprised of 8 people. -
Principal Product ManagerGroupon Jan 2013 - Feb 2014Chicago, Il, UsIn this position, I was the product and engineering manager for a 15+ person team that's responsible for the core of Groupon's global e-commerce store. Here are some of the outstanding accomplishments of my group:* From the ground up, we built the Groupon Storefront in what is now the world's largest node.js installation. The Storefront comprise almost the entire web experience, from merchandise pages all the way through post-purchase.* We lowered average load times of pages by +3s and are continually improving the performance of the Groupon site.* We launched the Storefront for over 36 countries in NA, EMEA and APAC regions.* We were the core team responsible for the 2013 redesign of the Groupon site (http://mashable.com/2013/11/01/groupon-redesign/).* We maintained a constant stream of A/B tests for new user flows that average between $7mm and $15mm gains in gross revenue.* We enabled responsive design for the Storefront, a project worth $39mm in 2014 revenue.* We built new features that allow for the sale of over $17mm in new premium inventory in the US alone. -
Vp Of Product DevelopmentCentro Jun 2010 - Jan 2013Chicago, Illinois, UsI was responsible for Centro's product & design culture and project management process.I managed four separate teams of experienced developers, designers, product managers, and product support personnel. Together, we executed the research, design, and development of the Centro Cloud platform, a family of applications that creates efficiencies for media planners, buyers and traffickers at advertising agencies.I also worked closely with sales teams to help pitch our software to executive clients, validating the efficiency that services could offer. -
Product Manager, New Product DevelopmentCars.Com Apr 2005 - Jun 2010Chicago, Illinois, UsI headed development on myDealerCenter, cars.com's self-service ad management and reporting platform; used by some 46,000 customers. I was also responsible for the development of a number of beta products including a credit application that helped attract a new segment of customers, a micro ad product that increased new customer acquisition, and a slew of internal sales and operations tools that helped boost retention and justify higher revenue per sale.
Justin Hughes Education Details
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Northwestern UniversityProduct Development And Design -
University Of Illinois ChicagoEnglish Literature -
Purdue UniversityEngineering
Frequently Asked Questions about Justin Hughes
What company does Justin Hughes work for?
Justin Hughes works for Pair Eyewear
What is Justin Hughes's role at the current company?
Justin Hughes's current role is Growth Product, E-com, and Digital Executive.
What is Justin Hughes's email address?
Justin Hughes's email address is ju****@****lub.com
What is Justin Hughes's direct phone number?
Justin Hughes's direct phone number is +131239*****
What schools did Justin Hughes attend?
Justin Hughes attended Northwestern University, University Of Illinois Chicago, Purdue University.
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