Michael Rowell Email & Phone Number

Houston, Tx, Us

Houston, Texas, Us

Houston, Texas, Us

Member of the Advisory Board and Marketing Committee, helping with marketing strategy, various channel communications, fundraising and events promotions. Assisted staff Marketing Director with communications design that would drive more action from marketing interactions, including an update to the overall Child Advocates messaging framework.

Park City, Utah, Us

Ninety is a revolutionary cloud-based software providing small to mid-sized companies with the core tools needed to grow and thrive. Ninety’s platform integrates data, processes and people into one comprehensive system, so you can achieve your short- and long-term goals while accelerating your company’s vision.Thousands (3,900+) of small and mid-sized businesses around the world trust Ninety’s simple, powerful and helpful tools to help them Get Smart Stuff Done™ from anywhere.

Tempe, Arizona, Us

Tempe, Arizona, Us

Persefoni is a SaaS company that enables enterprises and institutional investors to measure, manage, and report on their carbon footprint. The Persefoni platform leverages AI to provide users contextual sustainability performance scores for their organization and enables them to manage their carbon transactions and inventory with the same rigor as their financial ones. Built for both reporting companies and institutional investors, Persefoni is a complete carbon footprint management system.Our mission is to enable every organization and person with the technology to positively impact the health of planet Earth.

Atlanta, Georgia, Us

• Recruited to build, lead, and grow department responsible for corporate, brand, growth, and product marketing; responsible for org structure, personnel decisions, setting and managing budget and strategy• Developed sales and marketing strategy and oversaw implementation that resulted in an increase of marketing traffic of over 300% using marketing automation, behaviorally-based outbound campaigns, digital and content marketing• Served as Creative Director for key accounts, pitching marketing concepts and campaigns to multi-million dollar clients• Directed and oversaw end-to-end corporate rebrand from vision statement to website and strategic, value-based messaging that increased brand awareness by 10x• Evangelized new, modern GSM brand internally to promote brand adoption and internal marketing, and increase associates’ company and product knowledge • Partnered with peers in Sales to accelerate lead velocity by implementing a lead scoring system in Salesforce/HubSpot and introducing discovery questionnaires for field use• Part of a cross-functional leadership team to develop and implement sales process (SPARK: Sales Process and Readiness Kit) to train field personnel on key product values, competitor weaknesses, and sales strategies• Oversaw team responsible for all channel communications (mail, email, search, display, social, event, etc) and optimized based on performance and lead value

Massy , Ile-De-France, Fr

• Created new Global role based upon prior leadership and performance• Reported to VP of Sales and Operations: led, managed, and grew a global team of 8 marketing professionals • Increased global lead funnel value by over 2x• Instituted global marketing automation system to measure Return on Marketing Investment (ROMI)• Planned, developed, and managed a global, integrated-marketing strategy aligned with sales goals• Developed value-based messaging from technical content, implemented across all channels (Digital, Print, SEO, PPC, events, webinars, trade shows, and more)• Conducted market research leveraging internal and external data to drive product development strategy, and improve client acquisition and satisfaction • Coordinated with company executives to measure and report on marketing effectiveness• Trained and developed technical staff for delivering value-based, commercial marketing messages that were substantiated by highly technical, scientific content• Improved market visibility at conferences/trade shows through highly-effective messaging and thought leadership• Provided marketing guidance for product acquisitions, including branding, strategy, and communications

Massy , Ile-De-France, Fr

• Increased lead funnel value by over 2x, and ROMI by 3x• In collaboration with senior management, led market research efforts for product strategy • Improved and developed compelling value propositions through streamlined sales & marketing alignment• Worked in a highly matrixed organization, managed a team of direct and indirect reports to deliver sales and marketing strategy• Developed and implemented inside sales strategy to improve lead-to-opportunity conversions• Aligned sales and marketing departments to implement programs that helped achieve quotas

Houston, Tx, Us

• With founders, developed new brand identity and positioning that incorporated both the history and future of the organization • Created, implemented, and reported all internal/external marketing and communication plans• Ensured positioning and substantiation was accurately articulated in all communications• Developed corporate culture through events and communications, and ensured culture, mission, and vision were reflected throughout the entire organization• With managing partner, developed and maintained the organization’s strategic direction and offerings• Where appropriate, coordinated media attention and public relations

Houston, Texas, Us

• Collaborated with executive leadership on market strategy, including refocusing company on core business• Company grew from $8M to $25M as a result of integrated marketing, focused alignment, and sales/marketing collaboration• After automating original role (Sales & Marketing Admin), created role of Marketing Manager that did not previously existBuilt and grew marketing team and strategic vendors, including inside sales, to handle branding, demand generation, and product marketing• Leveraged market research to generate and deliver qualified leads to sales department• Managed and developed strategic clients for partnership opportunities • Analyzed customer research, market conditions, and competitor information to develop strategic direction, pricing, messaging, and market opportunities • Developed, managed, and reported on marketing plans for new and existing service lines • Served as liaison with media and advertising communities • Designed and executed social media strategy, including gathering content from executives • Completed full re-branding of company including positioning and substantiation messaging• In collaboration with CFO and HR, designed and implemented internal marketing program to increase employee engagement and promote company culture

Houston, Texas, Us

• Created position where one did not previously exist• Increased available resources by adding and managing new vendors on-demand• Completed full re-branding of company including logo, identity package, collateral materials, core values and brand promises• Participated in executive decision making for market strategy including re-focusing company on core business line• Responsible for Internal and External Marketing Activities from strategic design to tactical implementation • Developed and implemented college recruiting program• Developed social media strategy• Assisted HR with developing a performance tracking program.

Us

• Implemented marketing strategy with little to no budget utilizing social media as an engagement platform to increase concert attendance • Increased donations and grant funding over several years to triple fiscal year-end balance • Developed and implemented fundraising strategy to increase yearly donations by 20%• Revitalized stagnant board by defining roles, paring down membership, and infusing new talent• Manage people with temperaments ranging from artistic to analytic • Mentor other nonprofit directors

Coordinated all external marketing efforts, including proposals and Oil and Gas Title Opinions. Implemented IT business solutions to improve effectiveness and efficiency.

Bachelor Of Science (B.S.), Marketing Management

Mathematics And Journalism