AR Design, Marketing, Production

Reality Lab® creates augmented reality apps. We conceive, design, and deploy augmented reality experiences for business, art, and communication. We’re pointing our 25 years of Strategic Marketing and Design experience right at augmented reality. Here at Reality Lab, we’re Messing with Reality™

With our roots in Boston and Paris, Wheeler Design Group, a Strategy + Design studio, creates websites, branding campaigns, restaurant concepts, online stores, identity programs, integrated marketing, live events, web apps, and augmented reality experiences.Our clients have included big names like Merck, Saatchi & Saatchi, Virgin Interactive Entertainment, AGFA, IBM, Grey Advertising, and Siemens Nixdorf, as well as startups, small businesses, and local retailers who want to leverage our experience into their growth.BEYOND THE DESIGN STUDIOBy embracing both Strategy + Design, we've been able to dive into worlds that usually don't fall under the heading of design studio. We launched a startup to reinvent the news. We've built online magazines and stores, produced wine and jazz festivals, and designed & staged a live action game for 300 conference guests. We created a hip 325-seat seafood restaurant. Our latest adventure is creating augmented reality experiences.At WDG, we think before we create. We look at bigger pictures. We define goals. We're not tied to any media or technology: where the solution leads, we go. We help clients, big and small, market, sell, and grow. How can WDG help you?

CrowdNe.ws is an online news marketplace that brings our audience the quality news they want directly from the journalists they support. CrowdNews, Inc is designing and building the news platform and news marketplace for the 21st century. By connecting the news audience directly to the journalists they support, CrowdNe.ws is [re]making the news.Currently: Story short: we loved, we learned, we're "on hold." CrowdNews, Inc acquired Media Spoon, LLC in 2012.

Media Spoon developed business models that see blogs, social networks, web sites, online stores, and other web communication tools as all part of the same continuum. 
At Media Spoon we designed, developed, produced, and hosted web channels: online magazines, blogs, social networks, stores, email campaigns, and, web sites.Launched kitchen arts online store, Foodie's Emporium. Distribution deals with major national kitchen arts suppliers and unique artisans. Distribution model allowed zero inventory with purchases dropped-shipped directly to customers. Conceived, designed, and published online culinary magazine DancingSpoon.com and DancingSpoon Community, online politics magazine Politics DMZ and Politics DMZ Community. Managed all content including ten contributing writers.MediaSpoon, LLC acquired WheelerDesignGroup, Foodie’s Emporium, and DancingSpoon.com in 2008.

Solved clients' communication needs across a variety of channels including print, web, multimedia, video, and live events. Projects included marketing campaigns and materials, national sales campaigns, advertising, and more. Excelled at those tough one-offs and special projects. Creative/Strategic: Responsible for concept, design, development, production and delivery of direct marketing campaigns, marketing materials, training programs, national sales campaigns, ads, trade show programs, events and other communication tools. Projects are developed and produced in print, web, multimedia, video as well as live events.WheelerDesignParisParis, FranceFrom 1994 through 1998, WheelerDesignParis designed and produced web sites, advertising campaigns and marketing materials for international clients as Abacus Research (Switzerland), FCB (France), Grey Entertainment (France), LCD Multimedia (France), ODA (France), Parsons School of Design, Paris (France), Saatchi & Saatchi Business Communications (France), Virgin Interactive Entertainment (France).WDG has designed and produced marketing, training, identity, and other communications materials in print, web, CD ROM, DVD, and video. Creative/Strategic responsible for concept, design, development, production and delivery of direct marketing campaigns, marketing materials, training programs, national sales campaigns, ads, trade show programs, events and other communication tools. Projects are developed and produced in print, web, multimedia, video as well as live events.

WheelerDesignParisParis, FranceFrom 1994 through 1998, WheelerDesignParis designed and produced web sites, advertising campaigns and marketing materials for international clients as Abacus Research (Switzerland), FCB (France), Grey Entertainment (France), LCD Multimedia (France), ODA (France), Parsons School of Design, Paris (France), Saatchi & Saatchi Business Communications (France), Virgin Interactive Entertainment (France).

As an equity partner, we opened FINZ oh-so-hip-seafood in Boston's North Shore. FINZ was a pioneer in the area, bringing an urban-inspired 325-seat seafood restaurant with an oyster bar and live jazz to the suburbs. ROLE: Restaurant concept, creative direction, food & wine consulting, naming/branding/design, launch.

While in Paris, I was asked to develop and teach the first multimedia course at Parsons School of Art & Design, Paris. It was a rich and rewarding experience.