As a Graphic Designer and Social Media Coordinator at Friedman Real Estate, I oversee the entire lifecycle of design projects for the company and its family of businesses, including SF Capital, Friedman Mechanical, and Friedman Real Estate’s Brokerage. From conception to completion, I create custom identity systems, flyers, brochures, presentations, email marketing materials, and social media content, ensuring that each piece effectively communicates the brand’s message across all these entities.In my first five months at Friedman Real Estate, I significantly contributed to increasing the company's social media presence, growing the audience by 6.1%, while achieving a 13.6% increase in impressions, a 14.2% boost in engagements, a 55.4% rise in link clicks, and a 0.5% improvement in engagement rate. I also launched the social media campaign for Bedrock Detroit’s properties that Friedman Real Estate is leasing office space out of, along with campaigns for properties owned by CEO David Friedman, including 600 River East at the Renaissance Center, Galleria Officentre in Southfield, and the Onyx Building in Southfield.I manage multiple projects concurrently, allocating resources, establishing timelines, and managing budgets to meet objectives while adhering to deadlines and financial constraints. Using industry-standard software such as Adobe Creative Suite, Canva, Microsoft Office Suite, and WordPress, I stay current with design trends, delivering innovative and visually captivating designs. My expertise in graphic design, typography, color theory, print production, and social media management enables me to consistently produce high-quality marketing collateral that elevates the brand’s image across Friedman Real Estate’s portfolio.

As the Founder and Creative Director of Sol Studios, I am the sole visionary behind our creative endeavors, steering the studio's projects from concept to completion with a relentless focus on innovation and excellence. Specializing in graphic design, UI/UX, interactive designs, and marketing strategies, I deliver impactful solutions for clients by translating their needs into compelling visual narratives. In addition to overseeing the entire design process and safeguarding the Sol Studios brand identity, I actively engage with clients, contributing to strategic decision-making. With a commitment to excellence, Sol Studios under my leadership provides a comprehensive suite of services, including graphic design, brand development, UI/UX design, interactive design, and innovative marketing strategies.