I am a hugely driven and dynamic leader in the marketing and communications sphere, currently as partner and CEO of IT Comunicación, always trying to drive the agency’s performance towards a new level of success. With an academic background in Law and Journalism, my varied and rich career in public relations spans 30 years, during which I have advised and revolutionised the strategies and public images of a wide range of prestigious national and international companies and institutions.I make it my personal mission to consistently and actively stay abreast of all cutting-edge innovations and digital transformations in the sector that might affect either my clients’ needs or IT Comunicación as an agency, to ensure that we as a team continue to deliver state of the art marketing and communication solutions. I am an intrepid independent traveller, and relish visiting off beaten track locations in the Middle East, Central Asia and Africa. I call Beirut and Jerusalem my second homes. I am also a keen rower and have a longstanding passion for learning languages.