Supervised and mentored cross-functional teams on diverse projects, focusing on software architecture, CMS development (HubSpot, WordPress), and SaaS/PaaS integrations, leading to streamlined operations and enhanced productivity. Experience with HTML, CSS, JavaScript, HubL, PHP, Express.js, Next.js, as well as API integrations and data models enhanced project outcomes. Managed SEO strategies, from conceptualization to implementation, significantly improving SERP visibility and organic traffic growth for key clients, and ensuring the establishment of a technically healthy foundation for other traffic channels. Directed comprehensive tech stack evaluations and web audits, identifying opportunities for optimisation and innovation, thereby enhancing system efficiencies and user experiences.Developed and executed advanced data tracking and reporting mechanisms, facilitating informed decision-making through detailed analysis and insights into the user journey from initial contact to qualified lead conversions.Managed multiple high-stakes SaaS migrations and integrations (overseeing project scopes and requirements), delivering projects on time and within budget, ensuring seamless transition and operational excellence.Led the development and execution of complete infrastructure plan for major change management projects, significantly enhancing projects outcomes and stakeholder satisfaction.Played an important role in the design, development, and implementation of technical & cloud solutions, integrating SaaS applications with on-prem and external vendor solutions, thereby driving technological innovation and operational agility.Throughout my tenure, I've also been actively involved in supporting the sales team by crafting technical solutions, generating proposals, and creating pre-sales assets, supporting driving business growth and operational excellence.

Manage Research & Analytical Data Processing across Multiple ProjectsPrepare requirements, specify context of use and generate the use casesGenerate roadmaps and identify technical dependenciesContribute to inception and elaboration of project activities, user acceptance testing and supporting“go-live” transition activitiesEvaluate designs / views based on collected dataResponsible with data integrity, data processing and reporting Provide support for strategic level projects & analyze business problems to determine solutions & implementationConsult on SEO / SEM topics across multiple projectsManage technical implementations (development) of web projects using technologies like HTML, CSS, JavaScript, PHP, mySQL, Wordpress, HubSpot CMS.

I was involved in multiple client projects on different roles while I continuously learned and adapted to the evolution of methodologies and technologies. Some of the projects involved the needs of skills in the area of: HTML | CSS | JavaScript | PHP | MySQL | Wordpress | SEO | SEM | CRO | Prototyping | Analytics | Data Collection | User Centered Design | A/B Testing. Below are some examples of project & roles I had along the years:Project Manager for Local Furniture and Appliance StoreMay 2012 - PresentProject Manager for Local Medical CenterFebruary 2013 - PresentSEO & SEM Consultant for Foreign Language Study CenterMarch 2012 – PresentSEO & SEM Consultant for an Online Book StoreNovember 2009 – July 2014SEO & SEM Consultant for an Apparel for Kids ShopNovember 2012 - April 2016​Front-end Developer for Local Car Service Multiple projectsFront-end Developer for Local Fitness StudioMultiple projectsProject Manager for Online Eyewear ShopMay 2014 - December 2017UX/UI Designer for Fitness Tracking AppCompleted projectFront-end Developer for Local News WebsiteOctober 2008 - October 2009Data Analyst for an Dating Online CommunityMultiple projectsSEO/SEM Consultant for National Car Parts ShopMay 2014 - PresentSEO/SEM Consultant for Moto Parts & Accessories ShopFebruary 2011 - PresentSEO/SEM Consultant for Tourism AgencyFebruary 2011 - PresentSEO/SEM Consultant for Automotive Classifieds Platform (IE)May 2008 – November 2012SEM Consultant for AllTimeClubbing.comMay 2009 – September 2012SEO/SEM Consultant for InformmediaFebruary 2009 – August 2009Other projects

Orchestrated the processing and analysis of research and analytical data across various projects, ensuring precise and actionable insights.Engineered and oversaw Pay-Per-Click (PPC) campaigns across Google Ads, Facebook Ads, and Bing Ads, optimizing for efficiency and return on investment.Conducted rigorous Conversion Rate Optimization (CRO) analyses to pinpoint and capitalize on opportunities for increasing conversion efficiency.Facilitated technical communication channels with partners, ensuring clear, concise, and productive exchanges regarding project requirements and outcomes.Developed comprehensive requirements documentation, articulated the context of use, and crafted detailed use cases to guide project development and execution.Utilised data-driven evaluations to inform and refine design decisions, enhancing user interface and experience based on empirical evidence.Implemented systematic evaluations of user engagement and interaction data to identify and prioritize areas for improvement, driving continuous product enhancement.Directed on-page and off-page analysis and testing initiatives, employing techniques such as data scraping, developer tools, and comparative analysis to derive insights and optimize SEO strategies.Successfully led and mentored a dynamic team of digital marketing specialists, fostering professional growth and driving high-impact marketing strategies that delivered measurable results.

Consulting on Search Engine Optimization and Search Engine Marketing - improving website visibility in SERPs, obtaining targeted traffic and creating strategies for future development

Developing a portal for the region of Banat, Romania. Creating user friendly pages on a portal-like system, creating content and optimizing the portal.

SEO / SEM Consultancy for part of the websites owned by the company, helping the project managers in developing a strategy for promoting new content, helping the project managers in adapting the new versions of design for the portals and consultancy for the development teams in changing and improving backend applications.Among the projects : tion.ro, aradon.ro, bihon.ro, publitim.ro ( back then ) , romjob.ro

SEO and SEM ConsultancyPrototype & Web Design (Photoshop | HTML | CSS)Web Development (Theme development | PHP | JavaScript | jQuery)B.M.Development: Marketing StrategyWebsite Support & B2B Customer Care

Search Engine Optimization for websites (both clients and company owned)Link Building (planning & execution)Research and MonitorData AnalyticsReport Generation and InterpretationPrototype & Design for Websites / Web Applicagtions (both client and company owned)Community management for professional forums and dating forums

Web Prototype and Design work using mostly Adobe Photoshop | HTML | FlashLink Building (planning and execution)Research and MonitorReport Generation and Interpretation