Marketing, Digital, and Product Freelance Consultant for a number of clients.Launched the #EndHate ‘Australian Leaders say No to Antisemitism’ national campaign (pro-bono). Developed & coordinated all marketing efforts within 10 days, resulting in a viral campaign with 13,500+ signatures (including 600+ senior leaders), 58,000+ sessions, 10+ print ads, thousands of viral social posts, and front-page coverage across all major Australian publications.AUSCEP (The Australian Clinical Entrepreneurship Program) Mentor & EducatorGELFLEX (AUS)- Australia’s only manufacturer of disposable contact lenses.• Providing on-going marketing strategy and guidance for entering the US and European markets. Conducted market analysis, devised go-to-market strategies, online presence and digital marketing.CHUCHKA (AUS/USA) - Trend-setting lifestyle items and accessories at for the modern, everyday woman. • Leading the expansion and brand marketing efforts of the Australian lifestyle brand to the US Market through an e-commerce store, brand awareness campaigns, PR, digital marketing, partnerships (including Soul Cycle), pop-up retail stores (NYC and LA), events, and integrated campaigns. ADDY (USA) - Online media marketplace which empowers local marketers to browse and buy local advertising options.• Advanced operational efficiency by successfully sourcing and implementing the Marketing Technology Stack (including the marketing automation tool, email service providers, Salesforce, and Analytics). Designed the customer user-flow according to an OKR structure, successfully implementing a test-oriented and results driven framework across tactics to ensure commerciality and efficiency.

As the Head of Marketing and a key member of the business leadership team, I played a pivotal role in the transformation of a 7-person start-up into a thriving 50+ company, positioning it as Australia's premier telehealth platform while securing Series A investment. My responsibilities included orchestrating the alignment of marketing, sales, partnerships, and customer success efforts to enhance the customer journey. I also mentored a high-performing marketing team, effectively managed external agencies, and skillfully sourced and negotiated vendor contracts. Additionally, I executed a comprehensive marketing strategy across various channels, establishing Coviu as the trusted virtual care solution with over 10 million consultations conducted.

• Led product marketing strategy, launching go-to-market strategies for Kids Discover Online, an online reading platform with classroom tools. Led Product Road Map based on user feedback, evaluation of friction points, trends and UX best practices. Manage a team of developers and designers, successfully releasing regular product enhancements, new features and content.• Led an integrated marketing program across the full marketing mix, including Email, Paid Search, Paid and Organic Social Strategy (Facebook, Instagram, Pinterest, Twitter, YouTube, Linkedin), Direct Mail, SEO, Affiliate Marketing, Webinars, and Analytics.

Launched digital program from scratch, including optimizing the donation experience; the creation and management of an integrated email program, social channels and messaging, and search campaigns. Managed the release of a viral video, driving 3 million views. Increased efficiency and saved resources by automating complex processes and digitising manual activities.

• Responsible for generating income through the acquisition of new donors across a range of different channels including online, above the line, Direct Response TV, DM and eDM. Exceeded yearly acquisition targets. Sourced and implemented new successful channels including a SMS donation solution which was first in the sector.• Project managed two major integrated campaigns which I designed and coordinated from proposition development through to post campaign analysis. Redesigned, refocused and optimised all fundraising content on the website. Directed traffic to these pages though an integrated digital marketing plan including search (PPC, SEO and google grants), social (facebook, twitter, youtube and linkedin) and display.

• Managed the redesign and build of the digital ready website- www.digitalready.gov.au. Involved with all areas of the website from design, content through to functionality and tracking. Website was developed in record time, within budget and was well received by the department, media and Australian public.

• Responsible for a variety of marketing materials, incl. presentations, white papers, press releases, case studies, trade show booths, advertisements. Managed relationships with key service providers as well as one direct report. Ran all online marketing activities including 7 websites in different languages and implemented all search and social activities.

• Responsible for key publications and web content (both acquisition and CRM based), including website, emails, application, newsletters, blogs, technical documents, social marketing, SEM & SEO projects, affiliate marketing and media buying.

• Managed key client relationships including with multinationals, Qantas and Vodafone. Managed day-to-day email campaigns incl. the Qantas Frequent Flyer scheme (most successful loyalty program in Australia) and the welcome program for Woolworths Supermarkets; ran online campaigns, liaised with the client and development teams from planning through to execution and measurement.

The World Youth Education Trust is a not-for-profit organization committed to making a difference in the lives of disadvantaged children in the world. I have been extensively volunteering with this charity, organising and designing all their marketing collateral including the website, logo and strategy.

• Gained exposure to a wide range of communication programmes across a variety of channels incl.; email campaigns, press adverts, statement & voucher issuance inserts, direct mail, competitions & in store management. Designed luxury travel print campaigns, which resulted in an increase of bookings by 20%. Redesigned the email template and introduced segmentation facilities, which produced a rapid improvement in the online theatre sales.

• Implemented core communication activities across the full marketing mix including eDM, DM, web, advertising, surveys and focus groups. Responsible for clothing and publications, where I sourced and designed new products, resulting in an increase of sales by 15%.