John Minnec Email & Phone Number

New York, Ny, Us

Chicago, Illinois, Us

We're more than a publisher—we’re a content launchpad for visionary voices and stories that spark meaningful change. With over 40 years in the industry and hundreds of impactful titles, we’re dedicated to helping authors create content that captivates, educates, and empowers across genres and platforms.Our authors have redefined storytelling, diving deep into themes of resilience and transformation with bestsellers like Discover Your Dragon and Heaven’s Rewrite. They inspire leaders and thinkers, with works like the best-selling The Copy Workshop, The Book of Gossage, and Many Cultures, ONE Market: A Guide to Understanding the Asian American Consumer, are guides for professionals who drive innovation, corporate sales and redefine modern business.At First Flight, we offer authors a choice:>Traditional Publishing: A seamless journey from manuscript to market, supported by comprehensive marketing and promotional strategies that amplify your voice. Working across all channels, we'll ensure that your work reaches readers in both physical and digital spaces, while our literary agents actively pursue broader opportunities, from film and media partnerships to Int'l rights. You’ll earn competitive royalties and have a team of experts championing your work every step of the way.>Hybrid Publishing: A flexible approach where authors retain partial rights and actively shape the process while having total access to both our Marketing and PR teams as well as our Literary Agents.>Royalty-Free Model: Total ownership for authors, with modular services including editing, design, distribution and marketing support.At First Flight, we bring stories to life across traditional publishing, audiobooks, streaming, podcasts, interactive media, and Hollywood partnerships—creating powerful opportunities to inspire audiences and shape industries.With First Flight, your story doesn’t just take flight—it reaches new heights. Join us and let's create something unforgettable, together.

Virginia Beach , Va, Us

Groundworks® a KKR company, is the nation’s leading and fastest-growing Home Services company. Groundworks Companies provide residential foundation and water management solutions including: foundation repair, soil stabilization, basement waterproofing, crawl space repair and encapsulation, plumbing, gutters installation, and concrete lifting services. Since inception, the combined brands have helped over 1.5 million homeowners protect and repair their most valuable asset, their homes. In my role, I am responsible for all advertising, marketing, PR, social, digital, local and event marketing and beating lead-gen goals for 22 different, locally-named brands, with 60 offices across 33 states who have been named numerous times to the Inc. 5000 Fastest Growing Companies, Qualified Remodeler Top 500, BBB integrity award, and Best Places to Work.>2023 The Drum Awards Winner – “Converting Video to a Performance Channel.” By converting video into a performance channel; with agency partner Net Conversion, we improved leads by +380% with a -72% decrease in CPQL (cost per quality lead).>Authored and implemented company's first comprehensive Brand Standards & Guidelines.>Created, tested and implemented "The BAR" Brand Authority Rating diagnostic tool to gauge, monitor and accelerate each local brand's health and performance both within the company and against all competitors, to identify opportunities, monitor brand lift and reputation to gain greater brand authority for the local brands and parent company.>Developed the "PACE Program" - Pre-Appointment Confirmation and Education program to nurture and retain leads in a potentially lengthy pipeline.>"RFP-ed" and hired new Ad Agency, PR Agency and successfully launched a new, integrated brand campaign within five months across 22 brands in 56 markets.

Chicago, Il, Us

Forensic Growth Management: Crafting differentiating brand positioning based on desirability, feasibility, and viability and then delivering strategic direction that drives financial growth and leadership impact. How? Through traditional agency partnerships, consultancy, internal training programs or as fractional brand stewards, we leverage data, insights, and the most effective channels to drive substantial business growth. Our internal programs focus on client service excellence and biz dev team integration, turning these departments into growth engines for your agency. We also equip teams with advanced strategies for integrating SEO, paid search, and performance-driven campaigns to ensure every touchpoint maximizes impact, achieving both immediate and long-term success.Key Success Stories:> Food & Beverage: Berio, Olive Garden, Levy, Nutella, & launched Brita Bottled Water with revolutionary sustainable packaging, provocative marketing, transactional website, and retail sell-in strategy, propelling it to success in a crowded market. > BevAlc: Drove affinity and growth across all trade channels, launching and guiding multiple spirits brands to success. In-depth case studies available upon request.> Retail: Transformed retail strategy for Tempur+Sealy, Subway, General Mills, and Ocean Spray, reshaping their brand presence and market approach.> CPG: Elevated Huggies’ standing with Walmart, helped L’Oreal increase basket size, extended Finish Detergent’s reach in Hispanic markets, and positioned Coleman as Amazon’s most profitable growth strategy.> Financial: Rebranded M&A, Private Equity, and Consumer brands, amplifying their digital and social presence.> Home Services: Boosted growth by converting leads into loyal customers through information-rich, SEO-driven websites, targeted strategies, and real-time analytics to dominate market share.

Chicago, Il, Us

Johnnie London is an accomplished author and marketing expert with over 45 articles on performance marketing and advertising. His first novel, "Heaven's Rewrite," debuted at #30 on Amazon's Hot New Releases list in July of 2024, showcases his storytelling prowess. With extensive experience in crafting compelling narratives and impactful marketing strategies, Johnnie excels in driving brand success and engaging diverse audiences.

East Lansing, Mi, Us

At the College of Communication Arts and Sciences, I’ve had the incredible opportunity to teach and mentor the next generation of marketers and communicators. Guiding seniors in the Advertising and Public Relations program, I’m not just sharing insights—I’m helping to shape our future marketing leaders in the industry. My goal is to inspire, challenge, and equip these students with the tools and strategies they need to thrive in today’s fast-paced marketing landscape. This isn’t just about theory; it’s about preparing them to make real-world impact from day one.

Norwalk, Connecticut, Us

In 2015, I was brought in to breathe new life into an ad agency that had been “quiet” for nearly five years. My mission: to lead a bold transformation. Over the next three years, we redefined the agency’s identity, rebuilt the creative team, modernized our offerings, and won back key clients like Diageo. The results were nothing short of game-changing to compete in the Luxury, Lifestyle, Finance and Health & Wellness segments:► 68% close rate, adding new, flagship brands► Improved profit ► Elevated operating margin ► Double digit revenue increases► Grew to $100m+ P&LClient brands included CPG: Burt's Bees, Arm & Hammer, Spinbrush, First Response and Trojan. BevAlc: 18 Diageo brands, including Guinness, Crown Royal, Johnnie Walker, Ketel One, Tequila Don Julio, Tanqueray and Bailey’s. Restricted Categories: Logic, Davidoff, Camacho Cigars. Food & Beverage: Mars Beverages, Gatorade, Godiva Premium Chocolates, Sabra Hummus, Filippo Berio Olive Oil, Newman's Own, Lil' Critters Vitamins. Toys: Lego, Melissa & Doug. Digital: Priceline.com, Charles Schwab. Colangelo was bought back from Omnicom and is now privately held.

Milwaukee, Us

In 2012, to drive DCI’s evolution and establish a cutting-edge Retail Science and Marketing Company, I took on an expanded role to lead the re-imagined Marketing, Strategy, and Innovation Department. This unified organization integrated research, marketing, sales, insights, retail innovation, and publishing, creating a cohesive approach to succeed in an ever-changing retail landscape. Key areas of responsibility included:► Product & Retail Innovation► Retail Marketing & Promotions► Brand Development & Creative► Sales Merchandising► Consumer Insights & Retail Research► Publishing► Channel Partnerships► In-Store & Grocery Strategy► eCommerce Growth & Optimization► Retail Communications & PR► Public Relations & Advocacy Featured speaker at EuroShop and GlobalShop to highlight our retail science on the path to purchase. Member of the 5-person management team which successfully conducted the billion+ dollar sale of DCI-Artform to Berkshire Hathaway in January 2014. After the sale, BH segmented DCI-Artform into 8 independent operating units. Once this segmentation was complete, I left after a successful management transition.Industries: Transportation, Automotive, Consumer Electronics, Cosmetics, Retail (Mass, Specialty, Prestige, Luxury, Grocery)Direct Clients: Subaru, Harley-Davidson, Microsoft, Intel, Rimmel, L'Oreal, Astor, DM-Drogerie, Walmart, Kroger, Meijer and Vodafone.

Recruited by former colleagues from IPG, I stepped into a dual role as an active board member and CMO for The River North Group, a holding company made up of four former IPG companies taken private. My responsibility spanned all aspects of marketing, new business development, acquisitions, and corporate communications for FUSEmsc (Business Strategy), Legacy Marketing (Digital, Social, Event & Experiential), Marketing Drive (Trade & Shopper Marketing), and Surge (Promotions).Leading my team, we proactively drove new business growth and revitalized the agency’s marketing strategy with a forward-thinking approach. I focused on broadening the company’s scope, integrating social and digital engagement into every consumer interaction, making it the foundation of our success.We secured high-profile client wins and engagements, including Audi, 5/3rd Bank, Kraft/Cadbury, General Electric, Outback, Tic Tac, Elizabeth Arden, Cabela’s, Burt’s Bees, USPS, and the entire Corona Family of Beer brands. Strategic oversight extended to major accounts like Burger King, Disney, L'Oreal Paris, Pernod Ricard, and Dunkin', ensuring impactful results across diverse industries.

New York, Ny, Us

Upon return from London, I was chosen to revitalize and grow an integrated marketing agency whose accounts at the time included Citi, Western Union, Michelob, Bud Light, Barilla, Sprint, Valspar, Hershey, and Kraft. I led all new business initiatives, winning OptionsXpress, Potbelly, DirectBuy, DHL and all Digital and CRM efforts for the launch of the new lineup of Jaguar motorcars.During my tenure leading this company, we grew to over 300 people, achieved double digit revenue increases; improved profit and significantly elevated operating margin on a $100m+ P&L.

New York, New York, Us

I joined our London office to breathe new life into our iconic, European headquarters and lead it toward a new era of confidence, momentum, and growth. By assembling a forward-thinking management team, modernizing our offerings, upgrading talent, and redesigning the office space, we transformed a 10-year decline into double-digit growth across both top and bottom lines.Our efforts not only stabilized but expanded business, as we grew revenue by 4X and went from 89 to over 300 people in less than three years. Promoted to CEO as agency growth continued to explode, eclipsing a $130m+ P&L, climbing the league tables to become an award-winning and widely recognized resource for brand strategy, creative development, and execution.Most notably, our work for the Stella Artois "Lost Souls" campaign became one of the Gunn reports most globally awarded campaigns of the year, Campaign Magazine Campaign of the Year and a Cannes Cyber Award finalist.While President, I also functioned as Team Nokia Global Group Lead, overseeing the combined IPG group of agencies. Responsible for global strategy, product launch and lifecycle campaigns covering CRM, Digital, Retail, Promotion, Partnerships, Experiential, and localization across Asia Pacific, Europe, Middle East & Africa and North American regions.Client brands Included: Burger King, Royal Mail, Oxfam, Nivea, Computer Associates, Twinings Tea, ABInBev (Stella Artois, Becks, Hoegaarden) Royal Bank of Scotland, Nokia.

New York, New York, Us

At FCB Global/DraftFCB, I didn’t just manage accounts—we transformed them. With direct oversight for global heavyweights like Nokia, Burger King, and ManPower, I drove strategic leadership that reshaped how we tackled challenges across industries. In 2002, I led the pitch to win back the $400M USPS account, setting new standards, and spearheading a game-changing CRM, data, retail, and shopper segmentation strategy that redefined our clients’ success and FCB’s competitive edge.Leading global business development, I expanded FCB's footprint by opening offices in Shanghai, Moscow, and Sydney, identifying strategic acquisitions of 11 companies, and facilitating the sale of three. In the process, we drove $750M in new business growth, positioning FCB as a global powerhouse.AdAge named us one of only two agencies to achieve a 5-Star rating, crediting our transformative work on USPS as a cornerstone of that success—an accolade we earned two years in a row. I didn't just oversee global growth; we ignited it, with aggressive strategies that pushed the agency and our clients forward.

Alexandria, Va, Us

The Association for Postal Commerce is the largest Postal Association in the USA for advocacy on direct marketing postal issues. The association works on its members behalf before the U.S. Congress, the U.S. Postal Service, the Postal Service's Board of Governors, the Postal Regulatory Commission, and all other federal agencies and audiences that affect our nation's e-commerce, postal policies and operations.

As the founder of a wildly successful Italian import, retail, and digital company, I set out to bring the magic of Italy right to your doorstep. From handpicked artisan linens and crystal to gourmet pasta, chocolates, olive oils, Lavazza coffee and balsamic vinegar, every product was chosen to capture the true essence of Italian life. We didn’t just sell products; we curated experiences—each item bursting with quality, authenticity, and beautiful packaging.As a Certified Olive Oil Sommelier, I guided our customers on creating unforgettable home dining moments—whether it was pairing the perfect olive oil with a stunning tablescape or elevating everyday meals with authentic Italian flavors. It was all about creating total immersion in Italian culture, from the dinner table to home décor.

Strategic Leadership

Entrepreneurial Leadership With Data And Analytics

Advanced Management Program (Amp)

Senior Executive Leadership Program

Creating And Implementing Strategy For Competitive Advantage

Strategic Marketing Management

Brand Stewardship Masterclass

Bachelor Of Arts - Ba, English. Minor, Technical Writing