José Manuel Islas Díaz

José Manuel Islas Díaz Email and Phone Number

Trade Marketing Manager @ Selanusa
Mexico City, CDMX, MX
José Manuel Islas Díaz's Location
Miguel Hidalgo, Mexico City, Mexico, Mexico
José Manuel Islas Díaz's Contact Details

José Manuel Islas Díaz personal email

About José Manuel Islas Díaz

𝗔𝗯𝗼𝘂𝘁I firmly believe that to excel in today’s competitive environment, companies must have a clear strategic vision and efficient commercial management. This requires thorough market analysis and the implementation of Trade Marketing strategies that align commercial objectives with consumer needs and preferences. By aligning sales and operational strategies with market trends and consumer behavior, companies can optimize their point-of-sale presence and maximize their performance in the retail market.𝗠𝘆 𝗣𝗿𝗼𝗳𝗶𝗹𝗲I´m a Trade Marketing expert with nearly 16 years of experience in the industry, having worked with leading companies such as 𝘾𝙝𝙪𝙧𝙘𝙝 & 𝘿𝙬𝙞𝙜𝙝𝙩 , 𝙉𝙚𝙨𝙩𝙡é, 𝙈𝙖𝙗𝙚 , 𝙎𝙖𝙢𝙨𝙪𝙣𝙜 , 𝙇𝙂 and 𝙃𝙞𝙨𝙚𝙣𝙨𝙚, as well as with 𝙏𝙧𝙖𝙙𝙚 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝘼𝙜𝙚𝙣𝙘𝙞𝙚𝙨. My focus is on developing and implementing marketing strategies that optimize commercial operations, enhance sales force efficiency, and maximize budget impact.𝗪𝗵𝗮𝘁 𝗜 𝗰𝗮𝗻 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁:I leverage my experience to deliver comprehensive solutions that address current market challenges and drive sustained growth. Here’s how I can contribute to your company→ Commercial and Retail Strategy → Budget and Resource Management→ Sales Force Optimization → Market and Data Analysis → Communication and Promotion Strategies𝗪𝗶𝘁𝗵 𝗺𝘆 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗯𝘆:🔹 Developing and implementing commercial and Trade Marketing strategies.🔹 Optimizing operational efficiency and budget management.🔹 Strengthening sales force training and performance.🔹 Analyzing the market and developing effective promotional campaigns.🔹 Enhancing customer experience and stock management.🔹 Creating synergies with key clients and partners to drive growth.🛒 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝗶𝗲𝘀:- Trade marketing- Retail channel strategy- Retail management strategy- Retail operations strategy/execution- Field force/sales management- Field force training management- Business Intelligence- In store management𝙈𝙮 𝙘𝙤𝙣𝙩𝙖𝙘𝙩 𝙙𝙚𝙩𝙖𝙞𝙡𝙨:⌨ josemanuelislasdiaz@gmail.com l Mobile: 55 8106.9410#trademarketing #digital #ventas #ecommerce #onlinemarketing #omnicanal #saleschannel #fieldforcemanagement #gotomarket #retailmarketing #businessintellinge #pricing #visualmerchandising

José Manuel Islas Díaz's Current Company Details
Selanusa

Selanusa

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Trade Marketing Manager
Mexico City, CDMX, MX
Website:
selanusa.com.mx
Employees:
137
José Manuel Islas Díaz Work Experience Details
  • Selanusa
    Trade Marketing Manager
    Selanusa
    Mexico City, Cdmx, Mx
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  • Freelance | Self-Employed
    Independent Business Consultant
    Freelance | Self-Employed Mar 2024 - Present
    México, México
    𝗜𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 𝗶𝗻 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗮𝗻𝗱 𝗧𝗿𝗮𝗱𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴As an independent consultant, I specialize in designing strategies that integrate sales, marketing, and trade marketing to create a positive impact on brand visibility and performance at the point of sale.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:✔ Design and Implementation of Trade Marketing Strategies: Planning in-store activations, visual merchandising strategies, and multichannel promotional campaigns.✔ Budget Management and ROI Analysis: Optimizing Trade Marketing investments and measuring results to ensure a tangible impact on sell-in and sell-out.✔ Market and Consumer Analysis: Turning market and consumer data into actionable insights to guide strategic decisions.✔ Brand Visibility Strategies: Developing plans to strengthen brand recognition and preference across online and offline channels.✔ Collaboration with Business Partners: Working closely with retail chains, distributors, and internal teams to align commercial and marketing objectives.✔ Team Training and Leadership: Training Trade Marketing and sales teams, ensuring alignment with the organization’s strategic goals.✔ Process Optimization at the Point of Sale: Innovating operational processes to enhance execution and improve store KPIs.𝗠𝘆 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻:I turn challenges into competitive advantages through comprehensive Trade Marketing strategies, driving brand growth and delivering value across every distribution channel.
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  • Hisense Mexico
    Sr. Retail & Trade Marketing Manager
    Hisense Mexico Jul 2023 - Mar 2024
    Ciudad De México, México
    𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨- Developed, coordinated, and executed commercial and trade plans for the Television, Home Appliances, and Air Conditioner categories.- Built strong relationships with retailers to support marketing communications and sales of Hisense.- Collaborated with Account Managers and Customer Marketing and Commercial teams to design a Trade Marketing plan that enhanced brand awareness and boosted sales.- Managed the budget, monitored annual expenditures, and scrutinized campaign costs in detail.(Annual budget of 100 M MXN)- Directing the follow-up of promoter agency ( 400 Fixed Promoters + 420 Seasonal Promoters)- Worked closely with Go-To-Market and Product Management functions to ensure successful product launches in retail channels, including the delivery of assets, product messaging, and channel visibility.- Implemented promotional activities and sponsorship campaigns across various channels to support the sales promotion plan.- Oversaw daily retail account operations, optimizing product listings, enhancing the shopper experience, and ensuring accurate content through regular audits.- Maintained an analytical focus to measure marketing impact, calculate ROI, and synthesize insights.- Organized training sessions and trade events to address the needs of key accounts.𝘼𝙘𝙝𝙞𝙚𝙫𝙚𝙢𝙚𝙣𝙩𝙨- Developed and executed a comprehensive multichannel Trade Marketing strategy that improved brand visibility and customer engagement, driving a 12% increase in sales across all channels.- Directed the follow-up of promoter agencies and managed a team of over 820 fixed and seasonal promoters, resulting in a 25% increase in sales productivity and a 15% improvement in customer satisfaction scores.- Completed 100% of projects ahead of the sales season, achieving 95% adherence to budget and timelines.* To see complete details of achievements and results, don't hesitate to contact me at this email address: 📧 josemanuelislasdiaz@gmail.com
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  • Marco Mkt
    Business Senior Manager L Senior Trade Marketing Manager L Latam
    Marco Mkt Jan 2023 - Jun 2023
    México
    𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨- Develop a business cell while assuring that the existing operations within it's scope are in compliance with the organization's objectives.-Development of the cell's business in the select countries where Marco MKT is operating, which will open doors of opportunity for the company.-Collaboration on the construction of strategies that will bring Marco MKT solutions to new clients and markets.-The generation of a majority market participation with current client portfolios(present in other countries) through geographic expansion initiatives. -Assure the execution of existing projects, an within its management, comply with corporate management platforms and methods of projects management. (PQA, QBR, PSS, and so on) -Create disruptive pricing models oriented to the needs of each client and their business model(s).-Develop a co-creation relationship with the rest of the team members of the company who are present in other geographic locations and sites.𝘼𝙘𝙝𝙞𝙚𝙫𝙚𝙢𝙚𝙣𝙩𝙨-Established a new business cell while ensuring that existing operations aligned with organizational objectives, resulting in a 20% improvement in operational alignment with strategic goals.-Ensured successful execution of existing projects, adhering to corporate management platforms and methods (PQA, QBR, PSS), improving project management efficiency by 18%.-Developed disruptive pricing models tailored to client needs and business models, increasing client satisfaction by 22% and enhancing market competitiveness.-Fostered co-creation relationships with team members in diverse geographic locations, leading to more effective collaboration and a 10% reduction in project development time* To see complete details of achievements and results, don't hesitate to contact me at this email address: 📧josemanuelislasdiaz@gmail.com
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  • Marketing Business Group
    Senior Trade Marketing Manager
    Marketing Business Group Jun 2020 - Jan 2023
    Ciudad De México, México
    𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨- Implemented and oversaw operational and commercial plans to optimize efficiency and maximize resource performance.- Negotiated and managed the total Below-The-Line (BTL) investment, ensuring cost reduction without compromising sales objectives.- Developed and executed Trade Marketing strategies to enhance sales productivity and customer satisfaction.- Designed and executed comprehensive marketing plans to increase market share and sales in specific segments.- Launched and integrated new products/services into the existing portfolio, driving revenue growth and market share expansion.- Developed strategic partnerships with key clients to increase revenue and exceed sales targets.- Supervised the quality certification process (AMAPRO / ISO) to ensure compliance and strengthen the company’s reputation.- Led the restructuring and professionalization of Trade Marketing and Operations teams, optimizing performance and reducing operational costs.𝘼𝙘𝙝𝙞𝙚𝙫𝙚𝙢𝙚𝙣𝙩𝙨- Achieved a 10% increase in efficiency and saved $200,000 MXN annually by implementing optimized processes and resource optimization.- Reduced BTL marketing expenses by 20%, while maintaining or exceeding sales objectives.- Increased sales productivity by 30% and improved customer satisfaction by 25% within the first six months of the new Trade Marketing and Operations plan.- Grew market share by 10% and increased revenue by 15%, surpassing annual projections with the executed marketing plan for MBG Group.- Expanded market share and achieved a 10% revenue increase by integrating new products/services into the portfolio.- Acquired 3 key accounts and increased sales revenue by 15%, surpassing annual targets through strategic partnerships.- Obtained AMAPRO / ISO quality certification within 6 months.* To see complete details of achievements and results, don't hesitate to contact me at this email address: 📧josemanuelislasdiaz@gmail.com
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  • Cheil México
    Senior Retail Marketing Manager
    Cheil México Aug 2019 - May 2020
    México
    𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨- Held responsibility for overseeing the Home Appliances and Air Conditioner categories for Samsung Electronics, managing product development, sales strategies, and budget allocation to optimize resources effectively.- Provided leadership to the Point of Sale (POS) sales force, ensuring consistent achievement of monthly sales goals and Key Performance Indicators (KPIs). - Spearheaded promotional activities and cultivated strong partnerships across various departments to achieve commercial objectives and execute Retail Marketing Strategies seamlessly.- Developed compelling sales tools and narratives for both internal and external sales teams, facilitating the implementation of "The Perfect Store" concept. Emphasized the importance of brand presence, strategic outlet placement, and effective activation strategies.- Demonstrated a keen understanding of retailer dynamics, value drivers, and consumer behavior to inform strategic decision-making and enhance sales performance.- Led special projects focusing on Retail Operations and Trade Marketing for other Cheil subsidiaries, acting as a primary liaison for Samsung.𝘼𝙘𝙝𝙞𝙚𝙫𝙚𝙢𝙚𝙣𝙩𝙨- Implemented strategies that reduced operational costs by 15% and increased product profitability by 10%.- Led the sales team to exceed monthly targets by 15% while improving customer satisfaction.- Executed campaigns that increased market share by 20% during key seasons, strengthening collaboration across departments.* To see complete details of achievements and results, don't hesitate to contact me at this email address: 📧josemanuelislasdiaz@gmail.com
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  • Lg México
    National Trade Marketing Manager L Consumer Electronics
    Lg México Apr 2017 - Mar 2019
    México
    𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨- Designed and implemented trade marketing strategies nationwide, focusing on the "Right Store, Right SKU, Right People, Right Display, Right Price" model to maximize profitability in the Consumer Electronics sector.- Led commercial plans for various channels, including strategy and execution, ensuring alignment with business goals.- Defined trade marketing KPIs for channels and segments, enabling data-driven decision-making and performance tracking.- Fostered excellence in store communication across key customers, categories, and brands, ensuring consistent brand messaging.- Led demand response planning to set sales objectives for promoters, aligning efforts with market demand.- Managed training programs for field force management, managers, and sellers at POS, including content development and delivery.- Planned monthly and annual sales and promotions budgets, ensuring resource maximization and cost savings.- Implemented channel schemes for Departments, Self-Service, Chains, Specialized, Price Clubs, and Wholesalers, reinforcing client portfolio growth.- Designed incentive plans for client sales forces and promotions sectors to drive performance and engagement.- Directed follow-up with promoter agencies, overseeing over 1,000 fixed promoters and 600 seasonal promoters.𝘼𝙘𝙝𝙞𝙚𝙫𝙚𝙢𝙚𝙣𝙩𝙨- Increased profitability by implementing nationwide TM strategies- Improved sales performance by leading commercial plans across multiple channels, achieving a 15% increase in sales.- Enhanced training programs for 1,600+ salesforce members, improving POS performance by 20%.- Optimized budgets with a 10% cost savings, maximizing resource utilization and improving ROI.- Strengthened client engagement through national roadshows, increasing brand presence and customer engagement by 30%.* To see complete details of achievements and results, don't hesitate to contact me at this email address: 📧josemanuelislasdiaz@gmail.com
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  • Samsung Electronics Mexico
    National Trade Marketing Manager L Digital Appliances L Rac
    Samsung Electronics Mexico Jul 2014 - Apr 2017
    México
    𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨- Define the strategies for Retail Marketing and Channel development, which guarantee brand leadership in the marketplace.- In charge of the Department Stores Channels, Mass Merchant Channels, Traditional or Chain Channels, Price Club’s Channel, Specialized Channel, Regional Channel. Principally focused on Trade and Retail Marketing. FF and Trade Marketing Strategies.- Understand and analyze Samsung’s and categories strategies through correct interaction with the corresponding areas.- Guarantee development plans for each channel, which assure profitability and sustained growth for the various partners integrated into each channel along with maximized profitability for Samsung.- Define and communicate to each showroom floor coordination team the standards for achieving excellence in execution of each Home Appliances category.- Budget proposal intake from the Financial Planning area for the purpose of developing retail marketing plans which guarantee ROI and data availability in Samsung.- Analyze market trends for the purpose of administering financial and human resources available for achievement of objectives.- Develop and consolidate Coordinator leadership abilities to assure objectives achievement. - Develop standards of execution of promotional operations, to make our annual investments in them profitable.- Analyzing the effectiveness and productivity of their organizational structure, being in charge of defining their operative structure that produces the best ROI. 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀- Results Full Year 2016. Leadership in the primary channels of Deparment Stores (Liverpool 23.2% Market Share, 2nd Place. Palacio de Hierro 25% Market Share, 1st Place. Sears 37.4% Market Share, 1st Place. Best Buy 37.8% Market Share, 1st Place). Source. Retail Portal per customer.* To see complete details of achievements and results, don't hesitate to contact me at this email address: 📧josemanuelislasdiaz@gmail.com
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  • Mabe Corporativo
    Trade Marketing And Point Of Sale Strategy Manager L Home Appliances
    Mabe Corporativo Mar 2011 - Jun 2014
    México
    𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨- Conducted comprehensive analyses of all channels of Sell-in and Sell-out to implement targeted action plans by brand name.- Reengineered promotional routes to optimize promoter allocations, resulting in increased efficiency and effectiveness.- Developed innovative promoter schemes based on route reengineering, focusing on achieving results-oriented product promotion.- Designed and implemented a Business Intelligence tool leveraging current Trade Marketing data to enhance decision-making processes.- Managed budget administration to ensure the accurate execution of Points of Sale (POS) and monitored promoter allocation for key customers.- Ensured the precise execution of POS strategies to maximize market impact.- Streamlined the intake process for agencies providing promotional services, including partnerships with Inteligencia Avanzada.- Developed and executed visibility strategies at POS as a mechanism for growth.- Collaborated with sales managers and trade marketing managers on a national level to align strategies and drive performance.* To see complete details of achievements and results, don't hesitate to contact me at this email address: 📧josemanuelislasdiaz@gmail.com
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  • Nestlé
    Trade Marketing Chief I Chocolates Division
    Nestlé Jul 2008 - Nov 2010
    México
    𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨- Coordination of strategies between Marketing and Sales according to marketing objectives laid down by Traditional Channel and National Sales Management. - POP material development for High Impact Visibility in Points of Sale. - Participation in the development and implementation of Channel Success Snapshot (Perfect Store) - Development and implementation of promotional activities (Bonus Pack and in & Outs).- Participation in and implementation of sales strategies aimed at reaching Planned Objective 2009, resulting in a growth of 10 % vs previous year. - Control and Tracking of Trade Marketing channel budget. Nielsen Analysis (Retail Index), ISCAM (Información Sistematizada de Canales y Mercados), SAP, BEX.- Agency personnel coordination on a national level (100 people), Cosmic, A & P, Promoconceptos, such as the implementation of (SCHEMATIC CHANGES OF DEMONSTRATORS TO PROMOTERS)- Active participation in PCI (Integral Comercial Plan – Chocolates, Wholesale Channel)Generation of numeric distribution plans.- Channel pricing strategies.- Ad-Hoc analyses of primary client Pareto for the purpose of opportune planning of punctuality. - Client action plans development for the generation of sales volume in the different regions on a national level and for Gap Closing.- Elaboration, analysis and revision of monthly Channel Business * To see complete details of achievements and results, don't hesitate to contact me at this email address: 📧josemanuelislasdiaz@gmail.com
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  • Probelco
    Catman & Trade Marketing Coordinator | Cosmetics Division
    Probelco Dec 2007 - Jun 2008
    México
    𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨- Development and definition of Planograms based on Catman processes. (Decision Tree) - Coordination and working of sales equipment in the implementation of Planograms.- Creation of the Catman Plan for the development of the Zan Zusi Brand. - Creation of promotional plans and category co-marketing originals. - Information analyses for the determination of PO suggested by channel.- Analysis of the Zan Zusi portfolio for the generation of its profitability. - Collaboration with Sales & Marketing for the definition of promotions and special activities. (In & Out) - Development and handling of client relations for the improvement and tracking of category plans (Self-service, Wholesale, Chain Pharmacies, and Other Clients).- Buyer and Catman negotiations for an increase of 22% G/R in sell-out, FY 2008. * To see complete details of achievements and results, don't hesitate to contact me at this email address: 📧josemanuelislasdiaz@gmail.com
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  • Church & Dwight, Co., Inc.
    Brand Associate L Personal Care Division
    Church & Dwight, Co., Inc. Nov 2006 - Nov 2007
    México
    𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨- Identification of opportunity areas in action implementation on a short-term and médium-term basis, which contributed to a sell-out FY of 20% G/R of the brands in my charge (Activations, Trade Shows, etc).- In charge of analyses of markets (Nielsen), client invoicing and demand, sales forecasting. - Motivation of sales synergy (objectives, commercials, field strategies, analyses of market situation by area and action plan).- Supplier contact (Activity and planning support).- Development of POP (Point of Sale material), exhibits, sidekicks, p.d.q.s, and islands) according to channel necessity and strategies. - Administration and development of official web page.- Elaboration of deal revisions and monthly presentation of strategies to clients. - Coordination of market research initiatives and topic guides for the presentation and/or market probing of new products. - Third person training and management (demonstrators and promoters). - Completion of market analyses (Price strategies, S.O.W.T.) * To see complete details of achievements and results, don't hesitate to contact me at this email address: 📧josemanuelislasdiaz@gmail.com
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José Manuel Islas Díaz Skills

Estrategia Empresarial Liderazgo De Equipos Estrategia De Mercadotecnia Team Leadership Strategic Planning Marketing Desarrollo De Productos Mejora Continua Gerencia De Ventas Commercial Management Marketing Strategy Negotiation Strategy Manufactura Seis Sigma Lean Manufacturing Shopper Microsoft Excel Retail Management

José Manuel Islas Díaz Education Details

Frequently Asked Questions about José Manuel Islas Díaz

What company does José Manuel Islas Díaz work for?

José Manuel Islas Díaz works for Selanusa

What is José Manuel Islas Díaz's role at the current company?

José Manuel Islas Díaz's current role is Trade Marketing Manager.

What is José Manuel Islas Díaz's email address?

José Manuel Islas Díaz's email address is jo****@****ail.com

What schools did José Manuel Islas Díaz attend?

José Manuel Islas Díaz attended Universidad Anáhuac México, Tecnológico De Monterrey, Bolsa Mexicana De Valores, Universidad Panamericana, Universidad Emilio Cárdenas, S.c., Universidad Emilio Cárdenas, S.c., Universidad Emilio Cárdenas, S.c..

What skills is José Manuel Islas Díaz known for?

José Manuel Islas Díaz has skills like Estrategia Empresarial, Liderazgo De Equipos, Estrategia De Mercadotecnia, Team Leadership, Strategic Planning, Marketing, Desarrollo De Productos, Mejora Continua, Gerencia De Ventas, Commercial Management, Marketing Strategy, Negotiation.

Who are José Manuel Islas Díaz's colleagues?

José Manuel Islas Díaz's colleagues are Linda Del Jesus Gomez Chan, Diana Huerta, Beatriz Hernández, Mario Cruz, Blanca Alvarado Cabrera, Juan Gonzalez Ramirez, Yalin Agustín.

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