José Manuel Islas Díaz Email & Phone Number

Mexico City, CDMX, MX

México, México

𝗜𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 𝗶𝗻 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗮𝗻𝗱 𝗧𝗿𝗮𝗱𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴As an independent consultant, I specialize in designing strategies that integrate sales, marketing, and trade marketing to create a positive impact on brand visibility and performance at the point of sale.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:✔ Design and Implementation of Trade Marketing Strategies: Planning.

Ciudad De México, México

𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨- Developed, coordinated, and executed commercial and trade plans for the Television, Home Appliances, and Air Conditioner categories.- Built strong relationships with retailers to support marketing communications and sales of Hisense.- Collaborated with Account Managers and Customer Marketing and Commercial teams to design a Trade.

México

𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨- Develop a business cell while assuring that the existing operations within it's scope are in compliance with the organization's objectives.-Development of the cell's business in the select countries where Marco MKT is operating, which will open doors of opportunity for the company.-Collaboration on the construction of strategies that will.

Ciudad De México, México

𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨- Implemented and oversaw operational and commercial plans to optimize efficiency and maximize resource performance.- Negotiated and managed the total Below-The-Line (BTL) investment, ensuring cost reduction without compromising sales objectives.- Developed and executed Trade Marketing strategies to enhance sales productivity and customer.

México

𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨- Held responsibility for overseeing the Home Appliances and Air Conditioner categories for Samsung Electronics, managing product development, sales strategies, and budget allocation to optimize resources effectively.- Provided leadership to the Point of Sale (POS) sales force, ensuring consistent achievement of monthly sales goals and Key.

México

𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨- Designed and implemented trade marketing strategies nationwide, focusing on the "Right Store, Right SKU, Right People, Right Display, Right Price" model to maximize profitability in the Consumer Electronics sector.- Led commercial plans for various channels, including strategy and execution, ensuring alignment with business goals..

México

𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨- Define the strategies for Retail Marketing and Channel development, which guarantee brand leadership in the marketplace.- In charge of the Department Stores Channels, Mass Merchant Channels, Traditional or Chain Channels, Price Club’s Channel, Specialized Channel, Regional Channel. Principally focused on Trade and Retail Marketing. FF and.

México

𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨- Conducted comprehensive analyses of all channels of Sell-in and Sell-out to implement targeted action plans by brand name.- Reengineered promotional routes to optimize promoter allocations, resulting in increased efficiency and effectiveness.- Developed innovative promoter schemes based on route reengineering, focusing on achieving.

México

𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨- Coordination of strategies between Marketing and Sales according to marketing objectives laid down by Traditional Channel and National Sales Management. - POP material development for High Impact Visibility in Points of Sale. - Participation in the development and implementation of Channel Success Snapshot (Perfect Store) - Development.

México

𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨- Development and definition of Planograms based on Catman processes. (Decision Tree) - Coordination and working of sales equipment in the implementation of Planograms.- Creation of the Catman Plan for the development of the Zan Zusi Brand. - Creation of promotional plans and category co-marketing originals. - Information analyses for the.

México

𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨- Identification of opportunity areas in action implementation on a short-term and médium-term basis, which contributed to a sell-out FY of 20% G/R of the brands in my charge (Activations, Trade Shows, etc).- In charge of analyses of markets (Nielsen), client invoicing and demand, sales forecasting. - Motivation of sales synergy.

Certified, Retail Strategy Growth Certified

Trade And Shopper Marketing Certified, Trade And Shopper Marketing

Financial Analysis And Interpretation, Finance

Finances For Non-Financiers

Marketing Degree, Marketing

Postgraduate Studies In Strategic Marketing, Sales

Diploma Of Strategic Business Administration