At Adcom, I helped manage and coordinate the day-to-day agency efforts for Cleveland Clinic national and local advertising campaigns across all media channels. I collaborated with the agency’s media and creative departments to plan, analyze and evaluate client requests in order to provide innovative and strategic solutions. This included overseeing creative development and production needs for campaigns based on final approved media plans. I worked closely with the client team to ensure proper and timely execution of all project deliverables. In addition, I managed billing and invoicing to the client team on a monthly basis. During my initial time at Adcom, I also contributed briefly to other accounts including Lincoln Electric, K. Hovnanian Homes and J.D. Byrider, as well as assisted in new business pitches.

In 2012, I was selected for Allstate’s Leadership Development Program where I was placed in Integrated Marketing Communications in my first year rotation. After demonstrating strong project management, relationship building and communications skills, I was offered a permanent role in Integrated Marketing Communications, leaving the program to focus on my passion of marketing and advertising. During my time at Allstate, I assisted in the planning, development and execution of national general market television, direct response television (DRTV), as well as print and digital advertising for Allstate’s auto, home and brand campaigns. Among many tasks, this included collaboration with the legal department to substantiate advertising messaging and assigning creative to network prime/news, cable and syndication TV units based on a strategic monthly TV rotation. In addition, I monitored the insurance industry competitive environment and shared timely comprehensive alerts as new competitive advertising broke as well as provided special reports to Allstate’s leadership. Some highlights from this role include:- Developed internal communication plans across Allstate’s communication vehicles to ensure company-wide integration of marketing initiatives prior to new advertising launching in-market. - Led brand integration opportunity on Lifetime Network’s Designing Spaces focusing on holiday safety tips to maximize upfront media buy and promote Allstate’s brand in a relevant storyline. - Responded to all consumer inquiries related to our advertising within 24 hours, including working with leadership to approve the appropriate responses.

I helped launch a new business organization at Miami University in 2010, now with over 300 members. The mission of Miami University Women in Business (MUWIB) is to create, engage and enhance the education of young women pursuing careers in business. In my first year, I served as the VP of Professional Development where I educated members on resume, interview and general business principles through workshops and other resources. In my second year, I served as the VP of External Relations where I oversaw all aspects of recruitment, advertising, campus relations and technology.

I participated in Highwire Brand Studio International for my senior capstone project. As part of this, I was selected to lead a team of seven to research, analyze and present a rebranded Trivial Pursuit product to Hasbro executives. My team worked together to develop a new product and mobile application with corresponding marketing tactics and financial plans based on surveys, focus groups and concept tests conducted within the UK market. We also consulted with Hasbro designers and executives throughout the summer term.

I interned at Sherwin Williams during the summers of 2010 and 2011. In this role, I communicated with over 80 vendors to compile associated product images and descriptions for Sherwin Williams’ bimonthly publication Start-to-Finish. In addition, I analyzed associated product performance so marketing management could make informed decisions about products carried in the stores.