After three years of classes and multiple projects it was time for the last phase of my education at the IVA-Driebergen Business school (BBA); performing a research internship and writing an advisory report (thesis).During the internship at the start-up company Groupknit, in the Metro-Detroit area in Michigan, I was responsible for both operational tasks and conducting research.About 40% of the time was spent on operation tasks, which existed out of the… Show more After three years of classes and multiple projects it was time for the last phase of my education at the IVA-Driebergen Business school (BBA); performing a research internship and writing an advisory report (thesis).During the internship at the start-up company Groupknit, in the Metro-Detroit area in Michigan, I was responsible for both operational tasks and conducting research.About 40% of the time was spent on operation tasks, which existed out of the following:- Building a social media strategy- Maintaining the social media pages- Creating and successfully running an ‘Instagram Contest’ - Creating and sending notifications - Analyzing the notifications results- Gathering new content for the application Research:The remaining 60% was spent on the research, which consisted of both desk and field research. The results of the research were documented in a thesis. The main question for the research I conducted was: “Which revenue model will be most successful for Groupknit, and what is the most efficient way to implement it?”Research related tasks were:- Researching the market- Researching the competition- Conducting several interviews with all related parties - Analyzing the results and translating this into the best option- Calculating predicted results for four years Show less

- Maintaining and developing relationships with customers - Applied knowledge of all comprehensive steps in the sales process

Generating leads and carrying out the BMW identity