► Advised business lines and teams in the identification of opportunities and in the development of 200+ projects, 30 products and 50 user experiences per year (approximately), achieving growth of up to 42% in revenue.► Promoted the launch and management of digital transformation products hosted on AWS cloud infrastructure, including: Apps (Bolívar Conmigo), Service Platforms (DoctorAki.com, Jelpit.com), Traditional and Digital Insurance Products, as well as Services (EPS Bolívar).► Co-created business line strategies, prioritising product roadmaps based on market research and business objectives, resulting in 5-point NPS increase and the "Highly Innovative Projects" certification by MinCiencias for two key digital transformation initiatives.► Designed and implemented an agile innovation framework, incorporating methodologies such as Scrum, Business Model Canvas, and Lean Startup, enhancing cross-functional team efficiency and product delivery.► Established strategic partnerships with startups and conducted trend analysis to accelerate digital transformation, presenting impactful proposals to key decision-makers.► Cultivated a company-wide innovation culture through consultancy, mentorship, and leadership of the annual Innovation Awards, fostering a collaborative environment for continuous improvement and technological advancement.

► Managed the development of disruptive digital products for the Home and Health categories, leveraging cloud technologies to drive digital transformation and enhance market competitiveness.► Crafted and presented transformative innovation strategies, promoting the restructuring of the company and a new approach to product development and management.► Implemented Design Thinking workshops for cross-functional teams, fostering a culture of user-centric innovation and improving solution ideation.► Conducted comprehensive market research and competitor analysis, translating insights into actionable business initiatives that increased product adoption rates and improved customer and intermediary satisfaction scores.

► Creation of the 5 year health digital transformation roadmap, through the identification of surfacing trends and data relevant to the health and wellness space, as well as the brands: Durex, Gaviscon, Scholl, MegaRed, Nurofen, Mucinex, among others.► Identified strategic digital solution partners, designed and facilitated co-creation workshops with them in order to arrive at mutually beneficial solutions. ► Managed the development, creative communication, and digital centralisation of concepts working internally with; R&D, Marketing, Regulatory and Information Systems, and externally with scientific specialists.► Linked clinical and consumer research to get more for less and generate new consumer-relevant claims to drive sales.

► Created dozens of RfP’s for new and current customers, carefully constructed according to unique business requirements. ► Managed 4 consultancy projects, integrating user-centered design with innovative development and marketing strategies. ► Applied Design Thinking in all phases of project execution, facilitating workshops, promoting strategic problem solving, and presenting tactfully to clients. ► Developed a cloud-hosted client database, increasing sales leads by 20%, and successfully positioning Insitum as a trusted innovation services provider for three multinational pharmaceutical companies.

► Provided targeted language support to executive directors, leveraging industry expertise to craft and present strategic reports. ► Enhanced English proficiency, contributing to the promotion of individuals to regional roles.

► Interpreted and translated the requirements of clients to the internal design team, and supervised the comprehensive execution of projects, from initial brief to final delivery. ► Developed and implemented strategic marketing plans for clients.► Introduced SEO into the service portfolio, helping clients reach the top positions in online search rankings.► Designed and executed effective corporate images, marketing material, and events.

► Assisted the team in account managing activities and research inclusive design’s strategic incorporation in products.► Created an efficient tool for communicating with clients and designed novel marketing strategies.

Include 2007 - international conference on inclusive design.Assisting and interacting with attendees from numerous international companies.

► Researchde importation and exportation laws for beverages worldwide in order to identify opportunities. ► Provided assistance and advice for event planning activities to market their products. ► Created a report on exportation opportunities for their beverage products which included branding and marketing strategies for their introduction into new global markets.