Marketing Manager | Creative Lead | Dr Marketer
Current
Jul 2023 - Present
AeroLeads people directory · profile
Jan Michael Lapuz Email & Phone Number
Marketing Manager | Creative Lead | DR Marketer
at
Mettlence Pte Ltd
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Marketing Manager | Creative Lead | DR Marketer
Location
Central Luzon, Philippines
Who is Jan Michael Lapuz? Overview
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Quick answer
Jan Michael Lapuz is listed as Marketing Manager | Creative Lead | DR Marketer at Mettlence Pte Ltd, based in Central Luzon, Philippines. AeroLeads shows a matched LinkedIn profile for Jan Michael Lapuz.
Jan Michael Lapuz previously worked as Brain for Hire at Lapuz Consultancy Ltd. and VSL Copywriter at Logicmedia Bv. Jan Michael Lapuz holds Bachelor Of Laws - Llb from Manila Law College.
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Email format at Mettlence Pte Ltd
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Mettlence Pte Ltd
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Profile bio
About Jan Michael Lapuz
Dear Ambitious Entrepreneur, If you want to transform your brand from being seen as a 'me-too' product that's forced to compete by lowering prices... Into a brand that is differentiated from competitors and stands out in the overcrowded marketplace... Becoming a 'Category of One' where you practically own almost all market shares... This will be the most important message you'll read today. Here's why: My name is Jan. I'm a direct response copywriter, copy chief, and former marketing manager to a multiple 7-figure Shopify SaaS brand. I've been battling for our target market's attention for the last 22 months. And what I've realized is this: NOBODY wants to listen to your message... especially if it sounds like what all the other brands in your market are saying. It just drowns along with all the other messages in the sea of sameness. And that means subpar leads, subpar conversions, subpar retention... and subpar businesses! However, if you have something DIFFERENT to say... something REMARKABLE... then things starts to change. Your IDEAL clients/customers/patients/members will notice you. They will speak about you and REFER you to other idea clients in their network. And they will happily pay MORE for your product/service and stay longer (because they're already your brand's 'evangelists') Now, how do you do that, you ask? The answer can be found in 'lost' 50-year-old marketing concepts -- fundamental and foundational concepts -- unfortunately replaced by the latest hacks and tactics promoted by 'goo-roos' and 'ekspurts' (which don't stand the test of time) This concept involves creating a UNIQUE and DISTINCTIVE image or perception of a brand, product, or service in the minds of consumers. The goal is to establish a clear and compelling brand identity that sets your product or service apart -- DIFFERENTIATED -- from all your competitors. Good news, this is exactly what I do for clients. I help ambitious entrepreneurs like you get more IDEAL clients/customers, charge HIGHER PRICES, and ultimately STAND OUT from the overcrowded marketplace. So if you think you need help in this department, send me a DM. Looking forward to chatting with you. - Jan Michael 'Brain for Hire' Lapuz
Current workplace
Jan Michael Lapuz's current company
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8 roles
Jan Michael Lapuz work experience
A career timeline built from the work history available for this profile.
Brain For Hire
Lapuz Consultancy Ltd.
-- Helping business owners solve problems with "out of the box" (but extremely logical) strategies and solutions
Vsl Copywriter
I write high-converting VSLs for Ecom Super Affiliates that get a total ad spend of $1M PER MONTH (more or less) on Youtube.
Apr 2023 - Jan 2024
Marketing Manager
Feb 2023 - Apr 2023
Lead Copywriter
-- Wrote all sorts of copy: scripts, sales letters, emails, web copy, landing pages, advertorials, etc.-- Acted as "Copy Chief" for all customer-facing marketing assets-- Identified 80/20 opportunities that can significantly move the needle-- Strategized optimizations for different phases of the client journey-- Implemented "Product-Led Growth" principles on the user onboarding journey to increase trial-to-paid conversion and retention
Feb 2021 - Nov 2022
Marketing Manager
-- In charge of the overall strategy for Demand Generation, Product-Led Growth, Retention, and Product Launches-- Led multiple teams (a total of 40+ individuals) in charge of different aspects of marketing: Content, Copy, Media Buying, Email Marketing, Social Media, Multimedia, Affiliate, Collaboration, Creatives, and Conversion Rate Optimization-- Spearheaded the importance of having a proper 'Positioning' Strategy and Unique Selling Propositions as the foundation of… Show more -- In charge of the overall strategy for Demand Generation, Product-Led Growth, Retention, and Product Launches-- Led multiple teams (a total of 40+ individuals) in charge of different aspects of marketing: Content, Copy, Media Buying, Email Marketing, Social Media, Multimedia, Affiliate, Collaboration, Creatives, and Conversion Rate Optimization-- Spearheaded the importance of having a proper 'Positioning' Strategy and Unique Selling Propositions as the foundation of brand-building strategies-- Pushed for having a 'North Star Vision' in Product Development and being a 'Purple Cow' (remarkable) in the marketplace Show less
Dec 2021 - Oct 2022
Freelance Copywriter
Self-Employed
Jan 2020 - Nov 2022
Entrepreneur
Self Employed
Mar 2014 - Nov 2022
7 education records
Jan Michael Lapuz education
Bachelor Of Laws - Llb
Manila Law College
Juris Doctor (J.D.), Law
Universidad De Manila
Bachelor Of Science (B.S.), Computer Science
Technological University Of The Philippines
Education record
Usp Mastery By John Williamson And Josh Rhodes
T-Shaped Digital Marketing
Digitalmarketer
Direct Response Copywriting
Miguel Campaner Mentorship Program
Juris Doctor
FAQ
Frequently asked questions about Jan Michael Lapuz
Quick answers generated from the profile data available on this page.
What company does Jan Michael Lapuz work for?
Jan Michael Lapuz works for Mettlence Pte Ltd.
What is Jan Michael Lapuz's role at Mettlence Pte Ltd?
Jan Michael Lapuz is listed as Marketing Manager | Creative Lead | DR Marketer at Mettlence Pte Ltd.
Where is Jan Michael Lapuz based?
Jan Michael Lapuz is based in Central Luzon, Philippines while working with Mettlence Pte Ltd.
What companies has Jan Michael Lapuz worked for?
Jan Michael Lapuz has worked for Mettlence Pte Ltd, Lapuz Consultancy Ltd., Logicmedia Bv, Big Hammer Wines, and Debutify.
How can I contact Jan Michael Lapuz?
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What schools did Jan Michael Lapuz attend?
Jan Michael Lapuz holds Bachelor Of Laws - Llb from Manila Law College.
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