Jean-Michel Maltais, Mba Email & Phone Number

Montreal, Quebec, Canada

Montreal, Quebec, Canada

Montreal, Quebec, Canada

Montreal, Canada Area

Helping companies grow by defining and implementing growth marketing and digital transformation programs that drive measurable results.Strategy In Action - Growth Marketing - Omnichannel Customer ExperienceCurrent and former clients:• 123Dentist (Montreal/Toronto/Vancouver) - Interim Marketing Leadership and Consulting • New Look Vision Group (Montreal) - Non-executive representation on the Advisory Board of the Retail Council of Canada (Quebec division)• Flight Claim / Vol En Retard (Montreal) - Board Member, business development, partnerships & marketing• Solucycle (Quebec City) - Advisor to the CEO, business strategy and positioning• Ecceterra (Quebec City) - Advisor, international business development • Verifile (Bedford, UK) - Advisor to the CEO• Confidential: Private Equity firm which recently acquired an international tour operator in need of upgrading its marketing capabilities.

Montreal, Canada Area

Leading a team of 70+, reporting to the CEO and driving revenue growth by owning Strategy, Marketing and IT for the largest eyewear retailer in Canada (nearly 500 stores in Canada and the US). One of Canada’s top growing companies (Globe & Mail) and Best Managed Companies (Deloitte).• Increased the multimillion-dollar digitally-enabled sales by 9x over 4 years.• Conceptualised and built the world's first and award-winning e-Commerce channel able to deliver prescription glasses bought online with the same quality as in store.• Re-launched the New Look Eyewear Brand with an updated positioning and identity, and improved New Look’s Return On Marketing Investment by 65%.• Put in place several new systems to enable an omnichannel experience in multiple banners: email automation, Customer Data Platform, new Point Of Sale system developed in house, business intelligence tool, website platform, iPads in 400+ stores...

London, United Kingdom

Responsible for all marketing activities globally, leading a team of 70 people in 20 countries and a complex matrix of stakeholders.• Led the team and the company through a radical change in marketing strategy, going from regionally-led to centrally-led, which drove an increase in Sales Accepted Leads by 209% in 18 months• Broadened the use of digital marketing by the team, opened up social media accounts, scaled paid social investments, enhanced landing page usage, fixed infrastructure/systems issues, created KPI’s and reports.• Launched a number of new tools to improve operations within marketing and across departments: Seismic, Sociabble, Oracle SRM, Eloqua Profiler, Getty Media Manager and more.

London, United Kingdom

Led Product and Digital Marketing for Pearson in the UK, with a team of 100.• Brought together 10 separate marketing and digital teams under one department. Established a new vision and strategy to drive culture change and improve commercial results. • Created a system of performance and optimisation by introducing KPI's, targets, dashboards, new tools (eg Alteryx, Tableau), new techniques (e.g. multivariate analysis) and improving processes.• Improved YoY marketing attributable revenues by 240% by bringing.• Up-skilled the team through the Marketing Academy, a new mandatory training programme, and recruited new talent.

London, United Kingdom

Reporting to the CEO with a direct team of up to 25, multiple agencies in 5 countries, and a multi-million dollar marketing budget.kgb is a $500 million revenue, private company, with market leading brands in multiple countries (including 118 118 in the UK), operations spanning four continents and 6,000 employees.Global CMO and Digital Transformation lead, given the challenge to stem the decline of core directory assistance service while identifying future growth opportunities.Results:• Significantly reduced the decline in call volume, generating £mm incremental revenue, by reviving marketing and launching 5 new major advertising campaigns in 4 countries within 10 months of joining.• Launched 118118Money.com, offering loans from £1k - £5k over 1 to 2 years, positioned between the banks and payday lenders. This service took over as the main company's revenue stream.

London, United Kingdom

Head of the Marketing Department in the UK (about CA$250m revenues at the time). Responsible for all customer acquisition and retention activities, offline and online channel marketing, above and below the line advertising and sponsorships. Direct team of 15, multi-million pound marketing budget.• Grew customer base by 20% and brand awareness by 40% in 6 months in 2011, by launching a high impact campaign: “Call over 30 countries for 1p p/m”. This set a new tone in the industry, establishing Lebara as the leading brand for international callers, and was followed by many players, including major Brands like O2.• Moved the P&L from loss-making to multi-£m profit-making by performing a radical price increase across multiple called countries, supported by an analysis of profitability for each and competition prices.

P&L accountability for CA$1.7bn in revenues, and 5 million handsets/SIM sales per year. Responsible for the design and launch of new offers, promotions, handset range and pricing, and customer satisfaction. Direct team of 6, project teams often above 50. • Convinced the Board to launch the iPhone on Prepay, against original plan to range only on Contracts. O2 UK was first in the world to have Prepay iPhones, and sold hundreds of thousands.• Won the JD Power Award for the UK's Best Prepay Network, 2009.

Responsible for leading the CA$8.5bn budget planning process. Head of Business Strategy on interim for 9 months, reporting into the UK Board. Chairman of the Strategic Committee. Accountable for a team of 4 Strategy Managers and 2 Market Analysts and a cross-functional team of Strategy Managers in various departments.Supported O2’s move from 3rd to 1st position in the UK market by defining and communicating an inspiring customer-led strategy and aligning all UK plans behind it.

Teleglobe is an international B2B telecommunications service provider owned by Bell Canada Enterprises until 2002.

Montreal, Canada Area

CAE is a global leader in modelling, simulation and training for the aviation and defence industries.

Mba

Activities and Societies: • Elected Student Representative • MBA Band (Paradigm Shift) leader, guitarist and lead singer • Won Odgers.

Artificial Intelligence: Implications For Business Strategy

Postgraduate Diploma In Marketing

Beng Electrical Engineering, Electrical And Electronics Engineering

Activities and Societies: - Member of Student Committee - Member of Engineering Journal Committee - Engineering Games Team 1994-95 •.

Executive Data Science Specialization, Business Statistics

Business Administration And Management, General, Grow To Greatness (Smart Growth For Small Businesses)

Online course on how to manage business start-ups for success.