Joseph Marino's Location
San Diego, California, United States, United States
Joseph Marino's Contact Details
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About Joseph Marino
JM Marino is a seasoned Creative Tech Strategist with a proven track record of driving digital transformation for leading brands. With over 25+ years of experience in consumer brands, agencies, and platform providers, Marino offers a unique perspective on optimizing and transforming AdTech/MarTech ecosystems and more recently Retail Media Network technology/architecture. His expertise in MarTech landscape architecture, data management, first-party data, integration, and advanced audience development enables him to guide enterprises through complex modernization journeys. Known for his forward-thinking approach, Marino specializes in leveraging the heart of strategies centering on the customer and the customer journey and how marketing, UX, Data, and AI/ML strategies can be enabled to create results driven digital experiences. His ability to anticipate industry trends and integrate emerging technologies positions him as a sought-after leader in the field.
Joseph Marino Work Experience Details
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Head Of Crm Strategy, AmericasDept®San Diego, Ca, Us -
Founder | Creative Marketing Technologist & Strategic Solutions LeaderEpic Trilogy A Liquitomic Company Sep 2024 - PresentGuiding brands to achieve growth and profitability through strategic use of Retail Media, AdTech, and MarTech within a privacy-first, compliant landscape.Selected Clients: PWC, Western Union, Fisher Investments, Blue Apron, P&G, Old Spice,Pampers, WSFS, Sallie Mae, Redpoint• Define AdTech/MarTech/Retail Media custom assessments and roadmaps to fit unique teams needs and current state to desired future state • AdTech/MarTech/Retail Media frameworks, strategies, roadmaps, methodologies, anddevelopment successfully.• Conduct comprehensive Retail Media Network/AdTech/MarTech assessments: Define current state andfuture state visions, devise strategic plans, and create detailed blueprints/roadmap custom fit for each customer and their specific capabilities and needs.• Formulate effective strategies:Implement People, Process, Technology, Data, and Tag• Governance measures for optimized operations.• Develop and execute 1st party Data strategies:Prepare clients for 3rd party cookiedeprecation.• Oversee Analytics strategic engagements:Guide Analytics engagements fromassessments to implementations and integrations.• Deliver integrated marketing analytics solutions:Empower clients to enhancedecision-making processes.• Assist clients with data analysis and consumer insights:Help clients understandtheir target audience.• Collaborate closely with clients:Establish well-defined business objectives andmeasurement goals.• Conduct in-depth analysis:Identify conversion rate optimization opportunities,usability enhancements, and increased ROI.• Leverage actionable KPIs and craft customized reports:Facilitate comprehensiveimpact measurement.• Negotiate contract renewals and capitalize on up-sell opportunities:Renew contractsand increase sales for existing clients -
Chief Architect L Martech | Adtech | Cdp | Marketing | Customer JourneysZion & Zion Apr 2023 - Sep 2024Tempe, Arizona, UsTechnology + Strategy + Creativity• Business goals, activation strategies & customer engagement/conversion• Anonymized and known customer marketing strategies • Defining Identity strategies for advertising, data collection and customer experience for improved measurement• Creation of Brand to customer data collection and management strategies• Specialize in in Data-Driven Strategies, Customer Experience Strategies, CDP/MarTech/Data Strategies• Expertise in CDP/MarTech architecture, frameworks, methodologies, implementation, and delivery• Provide CDP assessments, AdTech/MarTech integration, and Retail Media Network Strategies• Define current to future state visions, create blueprints, implement Journey Orchestration• Optimize and deliver solutions to improve maturity and ROI• Expert in people, process, technology, data, consent, and governance strategies• Drive CDP maturity and 1st party data strategies through UX and use case creation• Develop strategies for 3rd party cookie deprecation and new technologies to improve ROAS and CAC• Design AdTech/MarTech stacks for enhanced data-driven marketingCreate Retail Media Network Strategies to monetize first-party data• Lead CDP, Data, and ESP Partnerships; expand agency services in marketing activations• Generate partner-driven revenue for data and media services• Governance, Consent and PrivacyPartnerships & Certifications:• theTradeDesk• Criteo• Rudderstack (Certified Partner)• Segment (Certified Consulting Partner)• Tealium (Certified Partner)• BlueConic (Certified Partner)• Amperity (Certified Partner)• Databricks Academy (Lakehouse Fundamentals, Generative AI Fundamentals)• SnowFlake• Iterable• Braze -
Sr. Advisory Cdp Solution ArchitectTwilio Mar 2022 - Apr 2023San Francisco, California, Us• CDP Architecture & Frameworks, strategies, methodologies, development, implementation and delivery• CDP assessments & AdTech/MarTech integration strategies: defining current state to future state visions, planning and blueprints • People, Process, Technology, Data, and Tag Governance strategies and implementation• CDP Maturity Strategies & Planning• 1st party Data strategies and planning for 3rd party cookie deprecation • Lead CDP strategic engagements from assessments through to implementations and integrations• Provide platform product feature discovery to requirements and use case definition• Collaborate with customers to develop clear CDP maturity planning and measurement objectives• Provide deep dive analysis for clients, identifying opportunities to increase conversions rates, usability improvements and increasing• Define actionable KPI’s and develop custom reports for clients to measure overall impact• Develop senior and “C-Level” relationships with our top customers.• Requirement Mapping to Capabilities• CDP/AdTech/MarTech Framework methodologies, development and delivery -
Founder | Cdp/Adtech/Martech, Analytics, Cx & OptimizationLiquitomic, Inc. Apr 2011 - Mar 2022Austin, Texas, UsProvided high-end remote consulting services for small to enterprise level businesses covering the following services: Strategy – Sales, Marketing, Operations and Business. Search Engine Marketing & Management, Optimization, Web Analytics, and User ExperienceSelected Client: PwC, Western Union, Fisher Investments, P&G, Old Spice, Petco, Taylor Guitars, Comcast/Xfinity, DreamWorks, Hiscox, H&R Block, HD Supply, USABB, IGN, OUYA, Hiscox, Sonepar• AdTech/MarTech Frameworks, strategies, methodologies, development, implementation and delivery• AdTech/MarTech assessments: defining current state to future state visions, planning and blueprints • People, Process, Technology, Data, and Tag Governance strategies and implementation• 1st party Data strategies and planning for 3rd party cookie deprecation • Lead Analytics strategic engagements from assessments through to implementations and integrations• Provide integrated marketing analytics solutions across customers to improve client decision-making • Assist customer in understanding and analyzing their data and identify consumer insights• Collaborate with clients to develop clear business and measurement objectives• Provide deep dive analysis for clients, identifying opportunities to increase conversions rates, usability improvements and increasing• Define actionable KPI’s and develop custom reports for clients to measure overall impact• Negotiate contract renewals and up-sell opportunities for existing clients• Develop senior and “C-Level” relationships with our top clients.• Responsible for organic growth of the client base measured on an annual basis• In charge of operations, new business / sales, finance, client management and company direction• Full enterprise AdTech/MarTech Audit, Current State to Future Architect• Requirement Mapping to Capabilities• AdTech/MarTech Framework methodologies, development and delivery -
Leader Responsible For $1 Billion Ecommerce Business - Cx & Journey OptimizationHd Supply Facilities Maintenance Jan 2014 - Dec 2014Atlanta, Georgia, Ushdsupplysolutions.comHDSUPPLYSOLUTIONS.COM: 1.2 Billion eCommerce Website. HD Supply Facilities Maintenance is a leading supplier of maintenance, repair and operations (MRO) products to the managers and owners of multifamily, hospitality and commercial properties as well as healthcare, and government facilities.• Directed and oversaw all aspects of online conversion optimization strategies and execution for hdsupplysolutions.com• Communicated results throughout the enterprise through presentations, collaboration tools and regular team meetings• Forecasted for department and support other groups in analytics build up to validate investment in new programs• Mentored and developed a team of marketing, consumer, web and business analysts• Identified key consumer behavior trends and preferences using web analytics to guide the development of differentiated product offerings and customer experiences across multiple channels• Executed in-depth analysis using a combination of internal proprietary data, third party sources and web analytics tools to optimize customer acquisition and conversion funnel across multiple products and channels• Translated analytical findings into business cases and gain organizational consensus on resource allocation; demonstrate ROI of proposed projects• Partnered with key stakeholders across the organization in marketing, operations, technology, product management and data services to implement key projects that improve customer experience, underwriting and verification processes• Collaborated with marketing, IT, eBusiness and merchants to define our enterprise marketing technology stack• Led analytics implementation, marketing tool implementation and integrate through tag management -
Gm - Search Solutions & Cx/Marketing AnalyticsMirum Agency Sep 2009 - May 2011São Paulo, Sp, BrDigitaria.com > JWT/WPP > Mirumagency.comDigitaria is a digital agency founded in 1997, owned by WPP and aligned with JWT which is now Mirum. The company is rooted in the disciplines of design, data, marketing and technology. Through immersive experiences, we transform the way brands communicate and how businesses run.Selected Client List: Nascar, NFL, DreamWorks, Ford, National Geographic, ESPN, Under Armor• Built a new division of Search Marketing (SEO & SEM) services.• Defined a custom and competitive service offering that was unique to Digitaria and their type of clients. • Created a new retainer offering/model with month over month revenue with a minimum 12 month term• Developed campaign reporting (KPIs) and consumer insights (Analytics) for marketing service clients• Organically grew the search solutions team to 6 + team members and provided strategic guidance and mentoring• Lead and develop comprehensive digital strategy for our North America clients, including social media, mobile, search and other digital elements• Interacted and collaborated across our global footprint of offices to align methodologies and culture• Work with company executive team and rest of the Digital Account Strategies team across offices to ensure all deliverables are on strategy, on time, and of the highest quality• Collaborated with key stake holder across the JWT network of offices to build a comprehensive strategy • Worked with Agency leaders in tracking time reporting and P/L, and importantly, prepare and lead quarterly financial reconciliations.• Partnered with the Management Supervisors on leading integration and communication with partner agencies (both WPP and non-WPP.) -
Chief Operating OfficerGeary Lsf (Formerly Matrix Media Technologies) May 2008 - Sep 2009San Francisco, California, UsMatrix Media Technologies, Inc. is the parent company that owns marketing services businesses, Search Engine Marketing and Online Reputation Management as well as social ecommerce websites. • Restructured and positioned the marketing division for sale within 12 months. MMT was sold to Geary Interactive in August 2009.• Provide strategic guidance and analysis for clients marketing efforts, analytics initiatives (KPI definition) as well as web development best practices• Identify marketing opportunities and consumer trends and develop key strategies for businesses to capitalize in various market conditions• Perform competitive research for pricing and positioning product and services • Manage Search Marketing Services Team and responsible for all client deliveries• Developed campaign reporting templates to easy show ROI of SEO and PPC marketing efforts -
Chief Operating OfficerDiscoversd (Formerly Matrix Media Technologies) May 2008 - Sep 2009San Diego, Ca, UsDiscoverSD.comMatrix Media Technologies, Inc. is the parent company that owns marketing services businesses, Search Engine Marketing and Online Reputation Management as well as social ecommerce websites. • Restructured and positioned the marketing division for sale within 12 months. MMT was sold to Geary Interactive in August 2009.• Provide strategic guidance and analysis for clients marketing efforts, analytics initiatives (KPI definition) as well as web development best practices• Identify marketing opportunities and consumer trends and develop key strategies for businesses to capitalize in various market conditions• Perform competitive research for pricing and positioning product and services • Manage Search Marketing Services Team and responsible for all client deliveries• Developed campaign reporting templates to easy show ROI of SEO and PPC marketing efforts -
Director, Cx, Analytics & DevelopmentTc Digital Games, Llc / 4Kids Productions Apr 2007 - Mar 2008Led the marketing analytics and web development team for the Chaotic Trading Cards MMO Game. -
Sr. Account ManagerAdobe Mar 2005 - Feb 2007San Jose, Ca, UsAdobe.comWebSideStory (Nasdaq: WSSI) with a team of 250 +, is a leading provider of on-demand web analytics. In October 2007, Omniture acquired Visual Sciences, another web analytics company, for $394 million. Omniture’s team is over 465+ worldwide. Adobe acquired Omniture in October 2009.• Manage Fortune 500 and high profile client accounts ranging across the 4 site types: Ecommerce, Media/Content, Service/Support and Lead Generation – clients included: Comcast, AT&T, BellSouth, Verizon, CBS, Viacom, Clear Channel Online Music Radio, Best Western, Reebok, Microsoft, and FindLaw• Assist clients by providing training, day to day support and industry knowledge to support clients marketing and ecommerce efforts• Provide integrated marketing analytics solutions across customers to improve client decision-making • Assist customer in understanding and analyzing their data and identify consumer insights• Collaborate with clients to develop clear business and measurement objectives• Provide deep dive analysis for clients, identifying opportunities to increase conversions rates, usability improvements and increasing ROI on marketing initiatives• Define actionable KPI’s and develop custom reports for clients to measure overall impact• Negotiate contract renewals and up-sell opportunities for existing clients -
Director, Cx, Marketing & TechnologyDmi Music & Media Solutions Oct 2003 - Jan 2005DMI Worldwide, with a team of 50+, creates branded entertainment across audio, video and interactive channels for leading consumer brandsSelected Client List: Adidas, Nestle Purina, Toyota, Target, Regal Cinemas, United Airlines, Ted Airlines, and Disney• Oversee creative, technical and production departments developing enterprise software products, websites and lifestyle marketing initiatives for key accounts• Manage and supervise overall operations of the New Media and Promotions divisions• Establish and set performance goals, objectives, and strategies for the New Media department• Responsible for department budgets and P&L reporting • Develop and establish company methodology and processes to increase productivity and profit• Negotiate contract terms for client engagements• Develop a portfolio of proprietary, revenue generating products, including: PC-based Video Engine, Dynamic Document Creation Engine, Gaming Engine, and Music Collections• Assess ROI and manage individual P&L for products to ensure profitability and long-term sustainability -
Director Cx DesignXtivia, Inc. Oct 2001 - Nov 2003Colorado Springs, Co, UsAdidas, Nestle Purina, Toyota, Target, Regal Cinemas, United Airlines, Ted Airlines, and Disney• Oversee creative, technical and production departments developing enterprise software products, websites and lifestyle marketing initiatives for key accounts• Manage and supervise overall operations of the New Media and Promotions divisions• Establish and set performance goals, objectives, and strategies for the New Media department• Responsible for department budgets and P&L reporting • Develop and establish company methodology and processes to increase productivity and profit• Negotiate contract terms for client engagements• Develop a portfolio of proprietary, revenue generating products, including: PC-based Video Engine, Dynamic Document Creation Engine, Gaming Engine, and Music Collections• Assess ROI and manage individual P&L for products to ensure profitability and long-term sustainability -
Manager, Cx DesignNextleft Oct 1999 - Sep 2001Selected Client List: Ziff Davis Media, Gateway, Kyocera Wireless, and Fox Entertainment Group• Led and managed the design and development of 30+ web projects• Directed, managed and mentored the creative and technology teams• Created detailed project plans, schedules and estimations for strategy, design, development, and quality assurance • Identified and documented business requirements, specifications, project enhancements, and project scope • Created a range of solutions for clients, including an AltaVista multi brand search tool, keyword optimization, taxonomy development, and community product integration
Joseph Marino Skills
Web Analytics
Digital Marketing
E Commerce
Sem
Seo
Online Marketing
Analytics
Digital Strategy
Online Advertising
Integrated Marketing
Strategy
Conversion Optimization
Marketing Strategy
Social Media Marketing
Google Analytics
Ppc
Social Media
Email Marketing
Web Development
Mobile Devices
Lead Generation
Web Marketing
Mobile Marketing
User Experience
Website Development
Google Adwords
Cms
Affiliate Marketing
B2b
Social Networking
Interactive Marketing
Product Marketing
Omniture
Information Architecture
Content Strategy
Organic Search
Facebook
Web Strategy
Landing Page Optimization
Social Marketing
E Business
Smo
Mobile Applications
Multi Channel Marketing
Online Communities
Web 2.0
Search
Customer Experience
Webtrends
Mobile
Joseph Marino Education Details
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Georgia Southern UniversityMusic And Business
Frequently Asked Questions about Joseph Marino
What company does Joseph Marino work for?
Joseph Marino works for Dept®
What is Joseph Marino's role at the current company?
Joseph Marino's current role is Head of CRM Strategy, Americas.
What is Joseph Marino's email address?
Joseph Marino's email address is jm****@****mic.com
What is Joseph Marino's direct phone number?
Joseph Marino's direct phone number is +161985*****
What schools did Joseph Marino attend?
Joseph Marino attended Georgia Southern University.
What are some of Joseph Marino's interests?
Joseph Marino has interest in Disaster And Humanitarian Relief.
What skills is Joseph Marino known for?
Joseph Marino has skills like Web Analytics, Digital Marketing, E Commerce, Sem, Seo, Online Marketing, Analytics, Digital Strategy, Online Advertising, Integrated Marketing, Strategy, Conversion Optimization.
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