John Natividad Email & Phone Number

Auckland, New Zealand

New Zealand

New Zealand

• As Product Owner for the Order Management Tool and Experience Owner for the Order Fulfillment process, represented the voice of clients and stakeholders, ensuring business satisfaction, defining the product vision and roadmap, and maximizing overall value.• Introduced enhancements that streamlined processes, resulting in decreased manpower costs, stabilized platform performance, and ensured compliance with privacy standards.

• Responsible for the business development of the online distribution channels and the main business point person for digital projects and activities. Managed strategy, analytics and marketing as well as sales and leads conversion.• Handled the direct channel (21,000+ retail accounts) with portfolio worth NZD 63 million in assets under management as well as the direct institutional segment with portfolio worth NZD 216 million in assets under management.• Developed and implemented growth strategies with key influencers of assigned partners.• Worked closely with cross-functional teams, from marketing, analytics, IT, process management, sales operations & finance, to develop, monitor, and constantly fine tune customer acquisition strategies and client engagement & loyalty campaigns.

• Developed and launched the online leads conversion program using Salesforce institutionalizing a lead nurturing process for prospects from social media, telesales, branch walk-ins & referrals, email, website, etc.• Established and maintained the online application platform, which allows straight-through processing, saving the organization in eliminated manual processing costs.

I make videos (from writing scripts, shooting and post-production editing) on personal finance, self-development, and investing and post them on my YouTube channel as a passion project.

Writes about personal finance, investing and money managing tips.

• As account team leader, responsible for customer relationship management.• Assessed client’s business based on digital marketing metrics as well as performed competitor analysis.• Lead a group of ten creatives across different functions from search engine optimization (keyword hunting, search marketing), content creation, web development, social media and creative design to provide digital marketing services to clients from various industries (technology, industrial e-commerce, and finance.)• Created buyer personas to identify target customers. Performed market segmentation and developed multi touchpoint automated marketing solutions to attract and convert customers for the business client.• Monitored and evaluated initiatives. Performed A/B testing, attribution analysis and generated and interpreted reports for future campaign improvements and strategies.

Certification Program, Fund Management

The Fund Management Certificate Program (FMCP) is a curriculum-based certificate program for professionals in the asset management.

Bachelor Of Science In Management, Major In Communications Technology Management With Specialisation In Marketing

Activities and Societies: Ateneo Gabay, Department of Student Welfare & Services, Ateneo Management Economics Organization, Loyola Schools.

International Business

Activities and Societies: FJU-IDEAStudied for a semester in Taiwan as part of Ateneo de Manila University's International Exchange Program.