James Kwon Email and Phone Number
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Online marketing manager. Global online marketing strategy for digital printing and mobile computing category. Global digital campaign executions: media strategy, creative production and campaign optimisation. Social media strategy for global brand communication: channel and content strategy, campaign and ad executions. Mobile application marketing: strategy and application creation, promotion for brand and product proposition.
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Digital Marketing ManagerHp Nov 2017 - Present -
Digital Marketing ManagerSamsung Electronics Jan 2013 - Oct 2017• Led a Global Brand Campaign with $7MM quarterly marketing budget across US, China and 4 major European countries• Spearheaded digital campaign executions: media strategy, creative production and campaign optimization based on performance analysis.• Blueprinted a social marketing strategy for global brand communication by developing initial social media plan and directing launch of a new brand channel in LinkedIn and a Blog. • Directed and launched a mobile application to deliver brand and product proposition to channel partners. Highly rated by subsidiaries and adopted by 36 countries with over 13K registration. -
Digital Marketing Manager, Global Digital Marketing Strategy For Mobile Computing CategorySamsung Electronics Jan 2009 - Dec 2012• Led a global digital campaign for premium laptop “Series 9”. Favourably positioned as a premium brand to target group, mobile professionals. Concentrated on tailoring digital creative to target and successfully occupied a large portion of premium segment where competitor had been monopolised. Coordinated the digital creative production and content strategy for owned and paid media. Marked 10% faster increase of awareness during the first month of the launch.• Rolled out a launching campaign for “Chromebook”, a collaborative project with Google. Strategically focused on building awareness for new Google OS through SEM and SNS with corresponding content planning. Created digital contents, executed SEM and Social Ad with allocation of $300K marketing budget. • Delivered Samsung USA annual revenue growth of 23% by leading/supervising a 4-member task force through online sale enhancement at Amazon.com. • Recorded 30% monthly traffic growth on Samsung’s 70+ national websites surpassing 10MM monthly traffic over 4 years by globally guiding subsidiaries on coherent production of digital creative (web pages, info graphics, viral and demo video) under each Samsung IT product category.
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Event Manager, Marketing Communication(Imc)Samsung Electronics Dec 2005 - Dec 2008• Orchestrated annual exhibition and event strategy with full responsibility of $8MM annual marketing budget.• Successfully launched the world’s smallest color laser printer at CES(Las Vegas) and IFA(Berlin) as an important pillar of “Personalizing Color Laser Printer” Campaign, which successfully penetrated into a personal inkjet user segment.
James Kwon Skills
James Kwon Education Details
Frequently Asked Questions about James Kwon
What company does James Kwon work for?
James Kwon works for Hp
What is James Kwon's role at the current company?
James Kwon's current role is Digital Marketing Manager at HP Inc..
What is James Kwon's email address?
James Kwon's email address is 6f****@****ver.com
What schools did James Kwon attend?
James Kwon attended Korea University.
What skills is James Kwon known for?
James Kwon has skills like Product Marketing, Marketing Strategy, Online Marketing, Consumer Electronics, Product Launch, Integrated Marketing, Competitive Analysis, Marketing, Strategy, Product Management, Business Development, Strategic Partnerships.
Who are James Kwon's colleagues?
James Kwon's colleagues are Prabu Ganesh, Mitch Novy, Arun Sharma, Davis Enmanuel López Salazar, Victor Ramirez, Andreea Toma, Kiril Aksharov.
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James Kwon
Gangnam District -
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