James Kwon Email & Phone Number

• Led a Global Brand Campaign with $7MM quarterly marketing budget across US, China and 4 major European countries• Spearheaded digital campaign executions: media strategy, creative production and campaign optimization based on performance analysis.• Blueprinted a social marketing strategy for global brand communication by developing initial social media plan and directing launch of a new brand channel in LinkedIn and a Blog. • Directed and launched a mobile application to deliver brand and product proposition to channel partners. Highly rated by subsidiaries and adopted by 36 countries with over 13K registration.

• Led a global digital campaign for premium laptop “Series 9”. Favourably positioned as a premium brand to target group, mobile professionals. Concentrated on tailoring digital creative to target and successfully occupied a large portion of premium segment where competitor had been monopolised. Coordinated the digital creative production and content strategy for owned and paid media. Marked 10% faster increase of awareness during the first month of the launch.• Rolled out a launching campaign for “Chromebook”, a collaborative project with Google. Strategically focused on building awareness for new Google OS through SEM and SNS with corresponding content planning. Created digital contents, executed SEM and Social Ad with allocation of $300K marketing budget. • Delivered Samsung USA annual revenue growth of 23% by leading/supervising a 4-member task force through online sale enhancement at Amazon.com. • Recorded 30% monthly traffic growth on Samsung’s 70+ national websites surpassing 10MM monthly traffic over 4 years by globally guiding subsidiaries on coherent production of digital creative (web pages, info graphics, viral and demo video) under each Samsung IT product category.

• Orchestrated annual exhibition and event strategy with full responsibility of $8MM annual marketing budget.• Successfully launched the world’s smallest color laser printer at CES(Las Vegas) and IFA(Berlin) as an important pillar of “Personalizing Color Laser Printer” Campaign, which successfully penetrated into a personal inkjet user segment.