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Justin Ocampo is a Director, Growth Marketing at Expedia Group. He possess expertise in sem, project management, business development, omniture, google adwords and 29 more skills. Colleagues describe him as "I worked alongside Justin for 3 years on the Expedia SEM team. I witnessed him transform into a prolific leader and a stellar marketing professional. Personally, I learned how to be an unselfish teammate, a better communicator, a more detailed operator and a more patient teacher simply by observing Justin on a daily basis. Justin not only embraces change but he often drives it. He is able to do so with thought leadership, his drive to change the status quo and because he is unafraid to take risks. Justin is always sure to have a thorough understanding of all the tools, people and resources at his disposal. He can see the big picture, form a plan of action and follow it up with very organized and detailed execution. His polite nature, positive attitude and clear communication allow him to work seamlessly across the company. All of these qualities helped Justin repeatedly deliver remarkable results for Expedia SEM while ensuring that everyone who worked with him had an absolutely positive experience. Justin is the most genuine, sincere, unselfish and loyal person I know. He would be an invaluable addition to any team.", "I had the pleasure of working with Justin at Expedia, and it is a joy to recommend such a positive force whose sheer passion and energy for the organization edified everyone around him. His ability to partner with anyone within the organization and his tendency to nominate himself to tackle new projects--whether in his wheelhouse or otherwise--made him beloved by his peers and treasured by his leadership. His infectious optimism and sheer ability to execute makes him a rare talent and someone that any leader should strive to keep within his/her organization.", and "Justin drove the E&D Support Call Listening Program and proved exceptional ad hoc project management by demonstarting strong collaboration, communication, organization and follow-through. He is a great project/program resource for any team and I would highly recommend him. I would not hesitate to bring him back to work with my team if the opportunity was available."
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Director, Growth MarketingExpedia GroupBellevue, Wa, Us -
Director, Growth MarketingExpedia Group Apr 2023 - PresentSeattle, Wa, Us• Responsible for new marketing channel experimentation and expansion for Expedia Group's suite of brands globally. -
Sr. Manager, Growth Marketing - Expedia GroupExpedia Group Sep 2021 - Apr 2023Seattle, Wa, Us• Responsible for new marketing channel experimentation and expansion for Expedia Group's suite of brands globally. -
Sr. Manager, Growth Marketing - Carrentals.ComExpedia Group Jul 2018 - Oct 2021Seattle, Wa, Us• Head of Global Growth Marketing - Including Paid Search, Partnerships, Email, and Mobile App -
Sr. Manager, Online Marketing - Carrentals.ComExpedia Group Mar 2017 - Jun 2018Seattle, Wa, Us• Owner of the Global Email Marketing (US & EMEA) and US Partner Marketing businesses. Managing a combined P&L with $10MM+ in annual channel spend. Exceeded 2017 plan targets for revenue and marketing contribution.• Oversee the marketing operations function for the global marketing business. • Responsible for formulating channel strategy and creating stories to communicate business plans with stakeholders and executive leadership.• Managing & developing a high performance team of direct reports located in the US & Germany. • Accountable for producing regular quarterly forecasts for the marketing channels, while working closely with finance partners.• Regularly utilize a variety of analytical tools and skills, including Omniture, Google Analytics, Tableau, Ensighten, Excel, and SQL. -
Manager, Global Email Marketing - Carrentals.ComExpedia Group Sep 2015 - Feb 2017Seattle, Wa, Us• Leader of Global Email Marketing business and managed channel strategy and operations for 3 brands in US & EMEA. • Managed a high performance team of direct reports located in our US & German offices. • Redesigned the team structure and consolidated email platforms globally in order support to a scalable, multi-brand approach. • Selected and efficiently integrated a 3rd party technology partner, which significantly improved our email data collection, program automation, and personalization capabilities.• Oversaw the growth of the Event-Triggered Mail (ETM) program, which delivers highly-relevant and timely customer emails. • Accountable for the Global Email P&L and consistently achieved financial goals. -
Manager, Us Online Marketing - Carrentals.ComExpedia Group Jan 2014 - Sep 2015Seattle, Wa, Us• Head of the US Digital Marketing business, overseeing the SEM (search engine marketing), SEO (search engine optimization), Email (database marketing), Partner (meta), Programmatic (display), and Affiliate channels. • Drove the marketing business to exceed 2014 annual plan, driving over +100% YoY revenue growth for the SEM & SEO channels. • Designed the marketing organization structure and grew the team from ground up as the sole marketing employee upon my hire. • Initiated and steered an extensive RFP for the email business that resulted in the selection of a new email service provider (ESP). -
Sr. Sem Specialist - ExpediaExpedia Group Jan 2012 - Dec 2013Seattle, Wa, Us• Led Expedia’s Canada SEM operations from January 2012 to June 2013 and directly managed $8+ million in annual spend. Transitioned to the US-West region in July 2013; accountable for $25+ million in annual spend—the largest global SEM P&L. • Responsible for the SEM P&L performance. Canada 2012, delivered YoY 58% revenue growth and 70% profit growth (non-brand). Canada H1 2013, delivered 53% revenue growth at 18% profit growth. US-West Q3 2013, 43% revenue growth and -10% profit. -
Sem Specialist - ExpediaExpedia Group Mar 2011 - Jan 2012Seattle, Wa, Us• Supported the tactical management of search marketing operations for Canada and Latin America; responsibilities included conducting optimizations, test and learn, and performing data analysis. Consistently exceeded financial targets. • Maintained productive relationships between internal and external stakeholders; developed and delivered QBR presentations to internal regional teams; coordinated regularly with external partners to create alignment and advocated for our business needs. -
Program Manager With Entertainment & Devices CssMicrosoft Sep 2010 - Feb 2011Redmond, Washington, Us• Owned and managed the E&D Support Customer Listening Program; delivered a 50% increase to the average attendance of the sessions. Managed a committee of ten advocates focused on program growth and drove the fulfillment of action items.• Provided project management support for organizational programs designed to improve operational efficiency; assisted in developing strategy, facilitated meetings, and designed project SharePoint sites. Consistently on-time with required deliverables. -
Project Manager With The Usepg Sales DeskMicrosoft Apr 2009 - Apr 2010Redmond, Washington, Us• Managed several services designed to enhance an EPG Account Team’s interactions and revenue with multi-million dollar clients. • Developed and managed the first large-scale unsolicited proposal campaign undertaken by the team; influenced and collaborated with high-level stakeholders, managed a team of 25 over 3 months to successfully deliver 400+ client proposals to Account Teams. -
Co-OwnerMedia Insight Jun 2008 - Jan 2009
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Co-OwnerLoan Network Llc Jun 2006 - Jun 2008Us
Justin Ocampo Skills
Justin Ocampo Education Details
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University Of WashingtonCommunication
Frequently Asked Questions about Justin Ocampo
What company does Justin Ocampo work for?
Justin Ocampo works for Expedia Group
What is Justin Ocampo's role at the current company?
Justin Ocampo's current role is Director, Growth Marketing.
What is Justin Ocampo's email address?
Justin Ocampo's email address is ju****@****ail.com
What is Justin Ocampo's direct phone number?
Justin Ocampo's direct phone number is +142567*****
What schools did Justin Ocampo attend?
Justin Ocampo attended University Of Washington.
What skills is Justin Ocampo known for?
Justin Ocampo has skills like Sem, Project Management, Business Development, Omniture, Google Adwords, Ppc, Msn Adcenter, Web Analytics, Online Advertising, Search Advertising, Google Analytics, Landing Page Optimization.
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