Senior Consultant in PIM and B2B-Commerce

Management of the global marketing function with disciplinary and managerial leadership responsibility of +40 employees in the digital communication and marketing services teams as well as remote marketing delegates in the main and focus countries.Implementation of a new brand strategy in order to sharp the value proposition and transport brand promise and corporate values to customers and employees.Development and implementation of the divisional multichannel-marketing-strategy including the transition to a state-of-the-art digital marketing & demand generation practices.Development of a marketing toolbox in order to increase the efficiency and the localization od marketing activities worldwide.Development of the employer value proposition and employer branding strategies, implementation of talent attraction and talent retention programs.Development of employee engagement programs in order to anchor a common identity and vision, strengthen and promote cross-divisional and cross-border interactions.Management of media relation and advisement of the executive board by communication issues (internal & external communication).Overall responsibility for the Group's marketing budget.

Development of the Swiss market (previously done by Stibo Systems Hamburg) and building of a sales pipeline.Market potential analysis, lead generation, lead nurturing, retention activities, organization of customer events.Establishing and nurturing of a partner and reseller network in order to cover the Swiss and Austrian market.Key account management and business development.Consultancy in the field of master data management, cross-channel strategies and marketing efficiency.

Managed the global marketing function with full profit and loss accountability including the disciplinary and managerial leadership responsibility of +30 employees.Directed Marketing, E-Commerce & Digital Marketing, E-Platform (Web Technology), corporate communications and business intelligence functions at strategic and operative level.Initiated, planned & led all global marketing and e-commerce activities to strengthen the Distrelec brand, drive growth and gain market share in accordance with the strategic goals of the group.Developed and implemented the cross-channel strategy and related tactics, including the transition to a state-of-the‐art digital marketing and e-commerce practice.Re-organized the existing marketing & e-commerce setup, processes, systems and IT infrastructure in order fulfil the group strategies.Headed digital transformation across the business units to improve marketing efficiency and ROI and introduced a state-of-the-art digital marketing practice including SEA/SEO, remarketing, affiliate, social media, e-mail, merchandizing, mobile and analytics/business Intelligence.Strategic and operative master data management (MDM): The MDM platform of the Distrelec Group is the basis for the cross-channel business of the Distrelec Group and subsidiaries.M&A: Integration of marketing and MDM activities of various acquired international companies in the Distrelec Group.Overall responsibility for the Group's marketing budget.