Juan Montalban Email and Phone Number

- Regional team lead for Iberia: accountability and owner of social media performance KPIs for Spain and Portugal. Responsible for collaboration across departments on regional projects, events, and activations.- Creative and Strategic lead for Local Productions in EMEA: building the social media strategy, non-standard creative plans, execution and implementation from first brainstorm to final report on high-tentpole level, driving awareness and engagement. Close collaboration with international partners, especially Latam.- Accountable and key owner of our Beta testing and New Formats strategy & approach for the social media campaigns in EMEA.- Researching and assessing relevant new social platforms determining if we should be testing our presence on these platforms, rolling out tests and analysis.

• Leading the strategy and campaign planning for our main originals (30 Coins, Patria, Kamikaze, etc) across EMEA, US and Latam. • Communication and coordination with international teams to make sure our series travel globally and perform on social media. • Creative strategy and execution at all stages of our campaigns, managing and including shootings with talents, festivals (San Sebastian International Film Festival, Sitges, etc), new series announcements, big releases, premieres and setting main campaign beats. • Building awareness for our series, engaging our fans and retaining them after premiere.• Leading the main non standard and “out of the box” activations across our social handles in EMEA. • Being part of the team who launched HBO Max in EMEA.

• Leading our owned HBO social channels in Spain. Managing the overall strategy, tone of voice, budgets and performance (organic and paid).• Reporting and data monitoring to optimize our KPIs, fanbase growth and engagement. • Campaign planning, setting different objectives throughout all phases of the funnel (awareness, consideration, sales, retention). • Coordination with the other marketing teams to make sure our main campaigns are fully integrated and successful: PR, brand, digital, CRM, trade. • Responsible of community management training and customer service on our native social media channels.

Account Manager for Netflix and Havaianas EMEA:• Coordinating marketing campaigns for our series, following up and monitoring the workflow between media agencies, in-house teams and daily communication with the client.• Monitoring of all creative process; from pitch to launch, ensuring an optimal execution, managing feedbacks/needs with the client and making sure we meet brand guidelines and deadlines. • Client Briefs’ reception and elaboration for the in-house teams, gathering all the relevant information, preparing quotations, business forecast and costs estimation, making sure we include all the needed resources and scope of work for the project.• Social Media: Paid and organic, creative and innovative formats, activations and productions with influencers.• OOH: Shelters, billboards, columns, metro stations, print, premium placements.• DOOH, Branded Stunts, Special Activations: combining innovation, technology and creativity in order to highlight our brand values and communication.• A/V Production overseeing at all the stages of the process: PPM, shootings, post-production and talent/technical coordination of all teams.• Media Plans reviewing; ensuring specifications are received are as detailed and up to date as possible, making sure we have all of the information needed to build all the units required.• Digital Campaigns: Rich-media/Display/Digital toolkits/Web for EMEA

Clients that I worked for: Netflix:• Digital campaigns: rich media and display units, making sure we passed QA, meeting brand guidelines and innovative creative executions. • OOH/DOOH campaigns: billboards, bus shelters, stations’ takeovers, ambients, print.• Coordinating the workflow between client, in-house teams, media agencies and suppliers, making sure we meet deadlines and deliverables. • Coordination between developing, creative and design teams to present big ideas and proposals to the client.• Special activations and events (branded stunts, premieres, marketing events).Havaianas:• Digital Campaign SS’2017 for EMEA: 4 microsites in 8 languages, video and display units.Grupo Pitillos (fashion brand)• Digital campaigns, website and blog updating, communication, events, shootings, PRMutua Madrileña (insurance sector)• Digital Display campaigns

Account Executive for Sony Pictures Spain• Briefings, online and offline campaigns and strategies, coordination of editorial planning with social media and creative departments• Coordinating display and paid media campaigns, ensuring optimal execution• Updating and maintaining websites, composing newsletters• Drafting Terms and Conditions for our online contests and promotionsSome digital activations that we carried out during my time in Sony Pictures:- "Digital Campaign Enigma" on Instagram in order to promote the film "Inferno"- "Campaign Bookcrossing" in order to promote the film "No Culpes al Karma"- We planned a digital contest between our community with 5 youtubers in order to promote the movie "Ghostbusters" (achieving 3.8M views)

• Sales reporting to the headquarters in Paris; sales monitoring, KPIs analysis and follow up of season campaigns.• Business development and action plans in order to reach weekly, monthly and seasonal targets.• Maintaining high level of customer service and brand standards, best corporate image and optimizing customer loyalty program

• Promoting clients’ websites utilizing SEO strategies, copy writing, keywords and link-building.• Translator English/Spanish

• Edited videos, retouched pictures and updated websites for our clients (hotels/tourism sector) and strengthened their profiles on social networks. This led to an increase in number of reservations and visitors.• Monitored Google Analytics for our websites