With 30 plus years of experience in the General and U.S. Hispanic markets, I first developed my design style as a commercial photographer. Later, I moved to graphic and web design to further my abilities and expand with new emerging technologies. Holding creative/art direction positions at various advertising agencies, my work has a clean, developed sense of style that avoids clutter while effectively communicating the client’s message.From strategic marketing, to brand development, to campaign initiatives and execution, I have been in the position of collaborating with many creative and account professionals. This has given me the understanding to work with a team of professionals in order to achieve a common goal.As a Cuban-American, raised in Miami, I have worked with Hispanic advertising agencies for many years and have a deep understanding of the cultural similarities and differences within the Hispanic communities in South Florida and Latin America.Some of my specialties include:• Brand development and strategy• Creative Direction• Marketing• Product/service branding• Print advertising• Print production• Package design• eCommerce• Integration• Custom Wordpress developer• Corporate identity• Annual reports• Various print
Listed skills include Creative Direction, Art Direction, Graphic Design, Corporate Identity, and 46 others.
