Part of a team responsible for developing the data strategy, roadmap, execution and reporting for Fulton's commercial bank.- Partner with the Lines of Business and Chief Data Office to execute on the reporting roadmap- Provide data and analytics leadership within the commercial bank

Part of a team responsible for the overall performance of the commercial bank's online customer portal.- Streamlined the release update process to reduce issues and improve customer communication

Managed a team of business analysts responsible for the roadmap, execution and overall performance of the AI driven Prelytix product.- Implemented agile software development methodology to improve throughput and visibility- Worked closely with software engineering partners to execute on the product roadmap- Worked with clients to identify and prioritize new features for Prelytix

Managed a team of engineers responsible for the roadmap, development and overall product performance of InsurTech startup Benefix.- Authored user stories, managed product backlog, and roadmap- Implemented agile methodologies into the SDLC to improve velocity over 57% in 6 months- Worked directly with major clients and stakeholders to gather product requirements- Tested new software features to reduce defects to near zero- Developed methodology to build custom client materials, increasing revenue while reducing costs

Managed a team of business analysts responsible for overall performance of all existing customer sales on xfinity.com.- Developed cross-site digital marketing campaigns which increased digital sales- Developed and automated reporting that provided previously unavailable visibility into sales KPIs- Coordinated strategy to increase share of online digital sales through predictive digital targeting- Authored and prioritized user stories for the product teams to execute

Responsible for all paid and organic search engine data, analysis and insights for Comcast residential and business services on xfinity.com.- Built, managed and automated all SEO/SEM reporting- Conducted deep dive analysis using tools to develop SEO/SEM insights and resolve problems- Developed Adobe Analytics implementation specifications- Developed a methodology using R to predict which Google organic keywords drive onsite KPIs- Regularly presented KPIs, business insights, and action plans to Digital team senior leadership

Responsible for the roadmap, analysis and overall performance of the xfinity.com support websites and platform.- Analyzed support site performance using Adobe Analytics tools and call center data- Authored and prioritized users stories and shepherded them through to release- Implemented Net Promoter System (first on the digital team)- Developed Adobe Analytics implementation specifications- Coordinated the Support site marketing plan with internal stakeholders in a matrix organization- Identified and executed site improvements reducing call related costs of over $2MM per month- Implemented agile development best practices to improve engineering team velocity by 20%- Launched a fully redesigned and responsive website in under 2 months

Managed a team of data analysts responsible for tracking, analyzing and delivering insights of various Comcast digital customer service platforms available on the xfinity.com websites.- Data mining multiple large datasets to produce actionable insights- Developed Adobe Analytics implementation specifications- Reduced time to develop regular reporting by 50% through implementing Domo- Reduced ad hoc requests by 30% through pro-actively creating business stakeholder dashboards- Improved predictive accuracy of KPIs by 20% through implementing new analytic methodologies

Responsible for the roadmap, analysis, and overall performance of the Comcast new customer digital onboarding experience from initial purchase through installation and the first 90 days with a later expansion into the Movers experience.- Authored and prioritized user stories for matrixed technical teams to implement- Coordinated technical implementation across Comcast teams to ensure program success- Reduced new customer cancellations by 9% by driving adoption from 7% to over 20%- Delivered premium Olympics TV content to new customers during the 2014 Olympics prior to installation of TV service (first in the industry)

Responsible for the roadmap, analysis and overall performance of the Amazon Payments US, UK and German websites, Amazon Wallet & Person-to-Person payments businesses.- Authored users stories and coordinated execution with US and India based engineering teams- Analyzed business performance using SQL on the Amazon data warehouse tool- Expanded the Amazon Payments business to Germany, UK and Luxembourg- Coordinated launch of a new service to power P2P payments reducing operational load by 20%- Managed legal & compliance software requirements for all 50 states, the UK, and the EU

Responsible for development, execution and performance of the Amazon Payments digital marketing campaigns.- Created and optimized campaigns on Amazon.com, Amazon.co.uk, Amazon.de & Amazon.frcreated and optimized email campaigns using Amazon’s homegrown email system- Increased Amazon Currency Converter view-throughs over 300% YoY through cross-country site and email campaigns- Optimized the Amazon Currency Converter landing pages improving click-through rates over 75% YoY

Responsible for the overall performance of the ThunderbirdSupply.com website-Implemented an email blast strategy to increase new subscribers an average of 104% year over year- Developed and implemented social media linking and social marketing initiatives to increase referred visits to the site by an average of over 32% year over year- Evaluated payroll software and hardware to better match corporate needs and save almost $4000/year- Implemented SEO strategies to gain top page placement on leading search engines and increase search engine traffic an average of 14% year over year- Developed consistent promotional calendar between all stores to save over 500 man-hours/year in planning and executing corporate-wide promotions- Rewrote the website e-commerce application to provide a better customer experience and increase 
conversions by an average of over 9% year over year- Integrated US Postal Service Shipping options to save our customers over $1600/year in shipping costs

Responsible for the performance of LititzMutual.com, LivingstonMutual.com, FMMutual.com & PennCharterMutual.com websites- Completely redesigned four individual company websites to improve corporate brand image- Redesigned company style guide to decrease marketing design timelines- Developed website content to help decrease corporate liability while increasing customer understanding- Complete redesign and maintenance of three company extranets
- Participated in insurance industry continuing education opportunities to better align with insurance needs

Provided accounting support for the filming of the CBS TV show "Kid Nation"

Responsible for overall performance of the ppc.edu then PointPark.edu websites- Coordinated with over 50 departments to ensure information was accurate and up to date- Re-coded entire website to reduce technical debt, and improve search engine exposure- Liaisoned with an advertising firm to ensure delivery of re-branded website on time and under budget
- Developed web-based applications to improve web user experience
-Administer web-based systems to ensure continuity across multiple platforms
-Devise, implement and train users on new web-based technology projects to meet institution goals

Provided production support for the filming of the Film "Champions" later changed to "Out There"