Jenny Preece Email & Phone Number

Dallas-Fort Worth Metroplex

Dallas/Fort Worth Area

• Led sales of marketing solutions with a consultative approach within the Dallas, Fort Worth, Houston and Louisiana territories. Prepared and executed print, in-store, and digital advertising campaigns from start to.
• Consistently exceeded all revenue goals on assigned territories (FY22 % to goal: 165%).
• Built omni channel marketing campaigns in order to reach shoppers throughout their path to purchase utilizing IRI POS Data to build the most effective advertising plan.

Dallas/Fort Worth Area

• Assisted in preparing and executing various digital programs from start to finish such as programmatic display, social targeting, digital incentives, and targeted email blasts
• Played an integral role in closing the territory at 185% of its goal
• Oversaw all stages of digital campaigns such as setup, deployment, intra-campaign monitoring, and back-end reporting
• Analyzed and researched client sales data, brand objectives, competitive industry landscapes, and creative briefs to understand client needs, in turn making consultative recommendations
• Worked directly with Research and Insights to assess weekly sales data and create pre, intra-, and past-campaign analyses for clients

San Luis Obispo, California Area

• Performed market research on all other fitness studios in the area as well as brands in the movement space
• Translated goals to action items and timelines by taking a 12 month marketing plan and breaking down strategies into realistic quarterly and monthly goals
• Used active client demographics to identify key themes from our active client base and identified emerging psychographics
• Researched US millennials and their commitment to being social in their health in an effort to drive more of this age group to the studio

San Diego, California

• Ran Salesforce reports and supplemented data from other sources to determine the effectiveness of marketing campaigns
• Assisted the Marketing Coordinator with monthly reporting on product penetration and processing volumes
• Utilized Adobe Creative Cloud to design brochures, case studies, and landing page graphics for the company’s website
• Communicated with third party vendors and helped plan for the largest conference at the intersection of technology and social good, Blackbaud's annual bbcon

San Luis Obispo, California Area

• Collected and analyzed website statistics for 100+ clients
• Learned the tactics on which search engines rely to influence organic and local search ranking
• Applied Google Analytics data to measure the effectiveness of online marketing activities
• Applied common Microsoft Office software to real business solutions

• Ran and monitored Etna’s social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest and WordPress Blog)
• Worked with Photoshop, Canva and online video editors to create graphics and videos to accompany posts
• Pulled social media stats each month, as well as lead audit data and website referrals
• Created and optimized meta descriptions and tags that summarize content for Etna's blogs
• Created weekly ‘Takeaway Tuesday’ videos that provide our audience with easy to implement social media tips and tricks

San Luis Obispo, California Area

• Created and determined publicity relations plan to generate greater awareness for Alpha Phi
• Managed and updated the Alpha Phi website
• Created and published the quarterly newsletter for the Panhellenic board

San Luis Obispo, California Area

• Planned and executed chapter sisterhood events and retreats
• Researched, contacted, and communicated with local businesses and venue managers
• Developed programs that increased morale and encouraged member interaction

San Luis Obispo, California Area

• Courteously greeted customers and efficiently processed transactions within busy, fast-paced retail environments.
• Operated cash register, scanners and computers to itemize and total customer purchases
• Assisted with store stocking, floor-sets, and opening/closing procedures.

San Luis Obispo, California Area

• Volunteered 3+ hours per week for 11 weeks, while being a full-time student.
• Attended, actively participated in, and graduated from Cal Poly WOW training program, the largest student-run orientation program in the United States.
• Received 75+ hours of training in leadership development
• Fostered a positive transition to campus life for new students by creating an atmosphere in which students can get to know each other and feel comfortable interacting with each other
• Facilitated group activities and discussions about awareness topics throughout the week

• Greeted customers
• Maintained proper dining experience, delivering items, fulfilling customer needs, offering desserts and drinks, removing courses, replenishing utensils, refilling glasses.