Marketing Manager
Current- Marketing management for Myriad by SANA (Lisbon), Auberge du Jeu de Paume (Chantilly, France), and SANA Berlin.- Communication management for the SANA Hotels group, focusing on Employer Branding and Sustainability.
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@observador.pt
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João Miguel Silva is listed as Marketing Manager @ SANA Hotels | Marketing Digital Aplicado @ ISCTE at SANA Hotels, a with 481 employees, based in Lisbon Metropolitan Area, Portugal. AeroLeads shows a work email signal at observador.pt and a matched LinkedIn profile for João Miguel Silva.
João Miguel Silva previously worked as Marketing Manager at Sana Hotels and Head of Branded Content & New Business (Brand Publishing Unit) at Observador. João Miguel Silva holds Marketing Digital Applied, Marketing from Iscte Executive Education.
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I am a results-driven communication, marketing, branded content and public relations professional with 7+ years of experience creating and executing successful marketing campaigns that drive brand awareness and revenue growth. My expertise lies in content creation, social media management, market research, and data-driven strategies. As a highly motivated and analytical professional, I have collaborated with cross-functional teams to improve website traffic, develop effective lead generation strategies, and drive successful product launches. With excellent communication skills and a deep understanding of marketing metrics, I am committed to staying up-to-date with the latest trends and technologies to help companies achieve their marketing goals and drive business success.
Listed skills include Microsoft Office, Jornalismo, Marketing, Marketing Digital, and 1 others.
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- Marketing management for Myriad by SANA (Lisbon), Auberge du Jeu de Paume (Chantilly, France), and SANA Berlin.- Communication management for the SANA Hotels group, focusing on Employer Branding and Sustainability.
- Strategic Planning and Market Analysis: Developed strategies for acquiring new clients and maintaining relationships with existing ones; conducted market research and trend analysis.- Project Management: Managed branded content and brand publishing projects, including budgeting and negotiation.- Innovative Content Initiatives: Led innovative branded content initiatives for Observador Lifestyle magazine.- Team and Stakeholder Management: Managed internal and freelance teams as well as internal and external stakeholders.- Client/Project Development: Developed and managed client projects such as Pestana Hotel Group 50th anniversary book, Pestana Stories (stories.pestana.com) and the Observador Lifestyle Travel Guides dedicated to Pousadas de Portugal, Madeira, and Morocco (first international project under the Observador Lifestyle brand)- Business Growth: Responsible for doubling the team’s revenue within two years.
Lisboa
- 360° Marketing Strategy Coordination: Coordinated and managed cross-platform marketing strategies, including Public Relations, Social Media, Events, CRM, Influencers, Media, and Sponsorships.- Agency and Partner Management: Managed relationships with agencies and partners, as well as internal and external teams and stakeholders.- Media Relations: Oversaw media relations and ensured high-profile coverage in top-tier print and online media, as well as with renowned influencers.- Reporting and Analysis: Produced reports and analyzed results to ensure cost efficiency and market impact, measuring KPIs, ROAS, and ROI.
- Marketing and Public Relations Strategy: Developed, adapted, and implemented marketing and PR strategies tailored to the local market and specific brand needs; managed budgets for PR, marketing, and social media.- Community and Social Media Management: Managed social media communities, including Perfumes & Companhia with 300,000 followers.- Event and Campaign Management: Developed and managed events and campaigns with various Key Opinion Leaders (KOL), both paid and organic.- International Travel Planning: Planned international trips for journalists and digital influencers.- Client Portfolio: Worked with clients including Adidas, Emporio Armani, PUIG, Shiseido, El Corte Inglês, GAP, Perfumes & Companhia, COTY, Schweppes, OVS, Stefanel, Bioderma, among others.
Other employees you can reach at sanahotels.com. View company contacts for 481 employees →
Andressa Frattarola
Colleague at Sana HotelsOeiras, Lisbon, Portugal
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PH
Pedro Huang
Colleague at Sana HotelsPinhal Novo, Setúbal, Portugal
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CF
Claudio Ferreira
Colleague at Sana HotelsLisbon, Portugal
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VE
Valentina Elias
Colleague at Sana HotelsÓbidos, Leiria, Portugal
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FR
Filipa Rodrigues
Colleague at Sana HotelsLisboa, Lisbon, Portugal
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JC
Joao Cardoso
Colleague at Sana HotelsLisbon Metropolitan Area, Portugal
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PS
Patricia Sandinha
Colleague at Sana HotelsLisboa, Lisbon, Portugal
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BX
Beatriz Xavier Caetano
Colleague at Sana HotelsPortugal
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PC
Pedro Castanheira
Colleague at Sana HotelsLisbon, Portugal
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TJ
Telmo Jacinto
Colleague at Sana HotelsFaro, Portugal
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Field of specialization: Culture and Creative Industries; Final Dissertation "Communication Strategies on Instagram" (17 out of 20)
Quick answers generated from the profile data available on this page.
João Miguel Silva works for SANA Hotels.
João Miguel Silva is listed as Marketing Manager @ SANA Hotels | Marketing Digital Aplicado @ ISCTE at SANA Hotels.
AeroLeads has found 1 work email signal at @observador.pt for João Miguel Silva at SANA Hotels.
João Miguel Silva is based in Lisbon Metropolitan Area, Portugal while working with SANA Hotels.
João Miguel Silva has worked for Sana Hotels, Observador, Foreo, Quiosque Pr & Communication, and Impresa Publishing.
João Miguel Silva's colleagues at SANA Hotels include Andressa Frattarola, Pedro Huang, Claudio Ferreira, Valentina Elias, and Filipa Rodrigues.
You can use AeroLeads to view verified contact signals for João Miguel Silva at SANA Hotels, including work email, phone, and LinkedIn data when available.
João Miguel Silva holds Marketing Digital Applied, Marketing from Iscte Executive Education.
João Miguel Silva is listed with skills including Microsoft Office, Jornalismo, Marketing, Marketing Digital, and Revistas.
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