Sr. Vp, Marketing And Customer Experience
BIO: John M. Reale - Senior Vice President, Marketing and Customer Experience, USG Corporation, is responsible for USG’s marketing, branding, new product development and customer service. In his role John develops strategic marketing and business plans that align corporate strategy with business objectives. He sets the strategic brand direction and provides input and leadership on major initiatives and innovation platforms. He is responsible for leveraging customer insights to drive new product development as well as marketing campaigns that drive results. His team includes individuals responsible for ensuring superior customer service, a pipeline of new and innovative products, field and channel alignment, as well as integrated marketing efforts. After graduating from St. Bonaventure University in Western New York State with a bachelor's degree in business administration John joined USG as a cost accountant. Throughout his 26-year career with the corporation he has held management positions in a variety of areas, including accounting, finance, sales, customer service, technology, and marketing. Prior to John’s current assignment, he held the position of Chief Information Officer for three years.John has been in his current position since 2008 and recently led the organization through the development and launch of a breakthrough wallboard product, Sheetrock Brand® UltraLight Panels. Through John’s leadership, a cross functional team from manufacturing, research, tech services, product management and marketing developed and launched a drywall panel that is up to 30% lighter than competitive product. This breakthrough technology is what led USG Corporation to be one of this year’s recipients of the Chicago Innovation Awards. This is the third time in five years that USG has received this honor. John is originally from Binghamton, NY and currently resides in St. Charles, IL with his wife Lynn and his three daughters.