Jon Ritchie Email & Phone Number

Chicago, Illinois, Us

London, England, Gb

Accomplishments:• Defined marketing channel processing rules to improve campaign tracking and multi-touch attribution.• Enhanced web tracking with 24 new custom variables by authoring new processing rules.• Created specialized training sessions highlighting the Adobe Analytics functionality most pertinent to a role.• Tailored 40+ dashboards based on the content of the site and informational needs of the stakeholders.• Automated the reporting of 4,000+ domains into a single dashboard using the Report Builder extensionFunctions: • Admin for 250+ Adobe Analytics users• Provide deep-dive analysis• Develop new reports and techniques• Investigate data discrepancies

Functions:• Gathers data from multiples sources (including Google Analytics and Magento Enterprise) to create regular and ad hoc reports for department heads.• Identifies purchasing trends and recommends adjustments to buy-plans and forecasts.• Monitors product distribution and optimizes inventory based on season and cost factors. • Analyzes email metrics for insights in improving content and subscriber response.• Utilizes affiliate networks to grow sales and reach new customers. • Tracks and reports on the success of strategic partnerships and campaigns.• Detects, diagnoses, and resolves issues in the ecommerce order fulfillment system.Accomplishments:• Used Google Analytics insights to guide website redesign and increase year-over-year revenue 28%.• Reduced the number of refunds issued by 70% by improving inventory systems.• Conducted A/B testing on emails resulting in a 40% increase in response rate. • Restructured shipping methodology to reduce cost and increase accuracy.

Santa Rosa, California, Us

• Reported specialized web metrics to multiple internal stakeholders using Google Analytics.• Designed Google AdWords pay-for-placement campaigns to increase web traffic.• Conducted User-Experience testing:> Scripted questions and scenarios to maximize the usable feedback of participants.> Researched and screened participants in the targeted phases of the purchase decision.> Collected, analyzed, and prioritized user feedback into actionable items.• Completely redesigned an Agilent sub-site for the corporate transition to Keysight:> Researched the needs and perspectives of the external and internal stakeholders.> Redesigned page flows to maximize user-completion rates.> Implemented call-to-action buttons and iconography to maintain a strong scent trail.> Incorporated the design standards of the parent domain to ensure a seamless transition for users and maintain brand constancy. • Created and maintained all forms of web content for a global technology leader.• Guided Product Managers and MarCom Specialists in the creation of web pages: > Managed over a dozen New Product Launches consisting of 100+ pages (products, collections, software, promotions, and supporting materials).> Ensured pages were consistent with Agilent branding and trademark policies.> Tailored content layout and verbiage to the target consumer.> Improved the customer experience by auditing existing page structures and ensuring succinct and logical page flow.> Conducted customer testing to improve user-completion rates.> Optimized the search results of content on Agilent.com and external browsers.> Coordinated with translation teams to make content live simultaneously in 7 languages.> Troubleshot implementation issues between the 4 major component programs.• Developed rules, guidelines, and best practices to reduce prospective costs and improve the consistency and quality of online content.

Santa Clara, Ca, Us

• Created and maintained all forms of web content for a global technology leader.• Guided Product Managers and MarCom Specialists in the creation of web pages: > Managed over a dozen New Product Launches consisting of 100+ pages (products, collections, software, promotions, and supporting materials).> Ensured pages were consistent with Agilent branding and trademark policies.> Tailored content layout and verbiage to the target consumer.> Improved the customer experience by auditing existing page structures and ensuring succinct and logical page flow.> Conducted customer testing to improve user-completion rates.> Optimized the search results of content on Agilent.com and external browsers.> Coordinated with translation teams to make content live simultaneously in 7 languages.> Troubleshot implementation issues between the 4 major component programs.• Worked with programmers to refine the software to overcome current limitations including formulation, testing, troubleshooting, and user acceptance.• Adapted existing content to be compatible with updated software and new tool functionality.• Developed rules, guidelines, and best practices to reduce prospective costs and improve the consistency and quality of online content.• Trained up to 10 eContent Specialists in the use of new rules, software, and functionality.

Omaha, Ne, Us

• Tracked and projected operational costs caused by changes in the contract. • Planned and executed concrete placements in all areas of the job site.• Managed a crew of a dozen craftsmen with an emphasis on safety, quality, and speed. • Organized the time-critical work done during the major plant shutdown. • Controlled the lock-out / tag-out safety procedure for the shutdown.• Procured tools, mechanical equipment, and permanent materials totaling over $1M.

Us

• Led a team of four analysts in the perfection of a major software title.• Submitted over two hundred reports on how to align the product with the market demand.• Coordinated with the coding, creative, and management team to meet project milestones.

Msba, Management

Bs, Management Science

Education record