• Owned the strategy, execution and performance for the top client accounts. Key initiatives included: evaluating marketing infrastructure & martech stack, full-funnel data analysis, strategy development, budgeting & forecasting, roadmapping, website & UX optimizations, CRO, campaign management, reporting, client HubSpot onboarding.• Proven track record of meeting client objectives and driving positive key results for clients.• Regularly communicated with clients, presented KPIs against set campaign goals and objectives to client executives.• Responsible for ideating and managing campaigns across various channels, including multiple go-to-market, product, inbound, lifecycle, brand, event, paid, content, relationship and outbound campaigns.• Lead, developed and scaled the internal marketing team, providing regular trainings and continuous support to ensure both professional and personal growth of team members.• Created SOPs, execution resources and measurement frameworks for Data/Analytics, CRO, Paid Media, and HubSpot onboarding roles within the organization.Panelist, Data-Driven Marketing, Cable Marketing Summit, Morrison, CO, May 2019

• Ideated, executed and implemented numerous high-impact a/b and multivariate tests across sales funnels, website and ad campaigns, resulting in significant incremental revenue lifts. • Owned CRO responsibilities for Google/YouTube, Meta and programmatic funnels, helping efficiently maximize seven figure monthly ad budgets while maintaining healthy pacing and margin. • Analyzed full-funnel data sets across the entire customer journey to identify key insights and implement conversion rate optimization (CRO) tests that prioritized high ROI probability initiatives.• Responsible for establishing, measuring and reporting KPIs, including AOV, ROAS, CAC and LTV, to executives.• Worked closely with internal team members across multiple departments and external media buyers to effectively execute the data driven strategies with accuracy and efficiency.

• Led client strategy (go-to-market, growth, performance) development, campaign management and CRO, proactively optimizing campaigns to maximize performance and revenue while maintaining healthy margins.• Pitched innovative growth strategies to clients based on in-depth data analysis and industry insights.• Conceptualized, wire-framed & developed eCommerce websites on Shopify and SquareSpace.• Lead a team of 4 on a day to day basis to ensure project quality and on-time completion.• Worked functionally to assist in winning new business and retain client account.

Government recognized Non-Profit-Organization that provides state approved nutritional meals for at-risk youth around the greater Austin, Tx area.

• Owned, managed and operated four eCommerce businesses.• Created unique brand identities, built conversion optimized eCommerce website, conceptualized various marketing strategies utilizing paid, organic, referral and outbound campaigns across different channels to drive revenue, setup measurement and analytical frameworks to create business intelligence (BI) reporting.• Managed relations with customers, vendors, and logistic companies.• Hired and managed a team of three.

• Increased top-line revenue (six-figures) over 200% within the first 2 months.• Strategized, implemented and optimized outbound and inbound lead generation funnels to increase the number of new clients, average order value, lifetime value. • Collaborated regularly with the internal marketing team to maintain alignment throughout the customer lifecycle and optimize inbound funnel conversion rates.

• Responsible for growing membership accounts through prospecting, outbound sales initiatives, inbound sales processes, and building relationships to meet sales goals.• Supported members with account/membership setup and resolving billing related issues to ensure a positive member experience.• Met or exceeded sales quota 16/17 months.3x regional sales MVP. 1x club MVP voted on by co-workers and members.

Extended stay housing rental company. Introduced and scaled Flatbook's brand in the Austin, Texas area.