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With over 24 years of experience as a Founder and Executive Creative Director at BRANDlab, I have a unique blend of creative vision, strategic thinking, and business acumen that enables me to deliver impactful digital solutions for various industries and markets. My work is driven by a world-class strategy that integrates information architecture, customer experience, user experience, and user interface design, and reflects my deep understanding of user needs, behaviours, and preferences.As a former Head of Customer Experience at Finstro, I applied my expertise in B2B cash flow management and digital technology to design and implement end-to-end processes and products that enhanced customer satisfaction and loyalty. I also built and led an international team that optimized digital channels, developed critical capabilities, and implemented best practices for project management. Throughout my career, I have had the privilege to guide significant clients such as CitiBank, Westpac, BT, Etihad, Vodafone, Macquarie Bank, Bank of Queensland, and Nike, and to contribute to their digital transformation and innovation.
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Chief Product OfficerBrandlabSydney, Nsw, Au -
Vp Of ProductsGrocerize Jun 2023 - PresentShaping the future of cost reduction in realtime for shoppers. -
Vice President Of ProductsLa Threads Jan 2020 - Present• Managed custom design and bespoke limited edition products for high-profile clients, including A-list celebrities, at LA Threads.• Implemented efficient production processes to meet high demand and ensure timely delivery of orders.• Developed strong relationships with suppliers and vendors to source high-quality materials for exclusive products. -
Founder/Executive Creative DirectorBrandlab Jan 1999 - PresentSydney, AuAs an Executive Creative Director, I have been told that I process a divine knack of identifying and delivering strategic, creative and technological solutions. In saying that, there is more to me than just being creative and an artistic designer. More than just being a human centred design practitioner. I am also business orientated and as part of my business development skills, I look to identify and develop strategies that enhance company’s offerings in the marketplace, then executing them with the aim to unlock additional revenue for the clients.• Technology focused (AWS, Google Cloud)• Oversee All products & Services (RunwayML, AI.)· Lead & inspire the team through coaching and motivation.· Manage stakeholders through the design & implementation of products.· Monitor performance of products through data· Increase revenue through identification, design & implementation of new products. -
Vp Of Products/SalesFinstro - Business Cash Flow Solutions Jan 2019 - May 2023Sydney, Nsw, AuAt Finstro Holdings, leading the end-to-end design and implementation process for Finstro, including all behavioural insights and UX/UI screen based solutions.I applied my deep understanding of B2B industry, cash flow management, and patient dynamics, alongside my knowledge of digital technology and the partnership landscape, to develop and shape the business cases for digital opportunities for our customers.I helped build an international team to evaluate existing processes across all digital channels and identified optimisation opportunities, implementing digital best practices in Jira and confluence for the project leaders. I led the development of critical digital capabilities, enabling data-driven decisions throughout for our Technology stack and focus on SOC2 Audit and ISO compliance.Working closely with Business Analysts, Sales, Engineers, Product Managers, and Researchers to solve complex design issues, future-proofing our custom-built platforms to support $4.5 Billion Assets Under Management across our international clients.· Oversee All products & Services· Lead & inspire the team through coaching and motivation.· Manage stakeholders through the design & implementation of products.· Monitor performance of products through data· Increase revenue through identification, design & implementation of new products. -
Vp Of ProductsFranki Global Dec 2019 - Mar 2022Los Angeles, Ca, UsI managed international teams with different time zones plus operating the design systems for IOS, Android and Web. I implemented Figma to help reduce development time and give greater confidence in prototype testing, which increasing our SaaS front-end delivery tenfold. This strategy also enabled the consumer-facing team in Austin, Texas, the opportunity to talk directly to business owners and demonstrate high-level UX/UI, which saved hundreds person-hours in design development, and focus our SOC2 Audit. -
Customer Experience Officer / Product OwnerIbm Ix Jan 2015 - Jan 2019Armonk, Ny, UsIn addition to my role, I was extensively involved in implementing the IBM design system for all clients, showcasing my hands-on approach. My expertise lies in designing customer-centric services for complexecosystems and enterprise applications, adhering to W3C design standards. I was privileged to work with esteemed clients such as ADIB, Etihad and Dubai Health Authority, ISO and SOC2-3, compliant.Within these projects, I led the concept and design of all cross-channel user experience (UX), user interface (UI) strategies, and end-to-end customer experiences. I focused on ensuring the design solutions aligned with the client’s needs and objectives while incorporating industry best practices.Moreover, my skills in client management played a pivotal role in my achievements. I successfully secured new business with the IBM banking team, collaborating with ADIB Bank, UAE Federal Bank, Noor Bank, and Saudi British Bank (HSBC). Additionally, I played a crucial role in defining and realising the UAE Government’s vision, contributing to the nation’s advancement.Collaborating closely with the Head of MENA and the President of Banking and Financials of MENA, I actively participated in establishing and operating four design studios. Our primary goal was to craft highly refined prototypes, enabling us to conduct detailed research on customer usage. These prototypes were valuable tools for gaining insights and refining our design solutions.Through these experiences, I consistently delivered exceptional results and demonstrated my commitment to excellence in every aspect of my work. -
Product Lead/User Experience Director (Freelance)Westpac Mar 2013 - Jan 2015Sydney, Nsw, AuI led research activities to identify customer insights using qualitative and quantitative methods, forming the foundation for design changes to Westpac’s core mortgage banking system. I developed omnichannel customer experience strategies, programs, and solutions based on business priorities, customer insights, and industry trends.I established detailed digital roadmaps and strategies for multiple channels, providing input and guiding stakeholders in their portfolio of digital projects/programs as a trusted partner.Through gap analysis and testing, I moderated interviews and surveys, providing evidence that the design changes would expedite Westpac’s approval process from an average of 35 days to 10 days. -
Creative Director (Freelance)Dt Apr 2012 - Mar 2013Melbourne, AuAt DT - AKQA, I assisted in leading user experience design teams on Macquarie Bank and Vodafone’s global rollout, delivering high quality finished designs with journey maps, wireframes, informationarchitectures, and interactive prototypes. I also produced highly polished key art visuals for campaign touch points to engage users. -
Digital Creative DirectorYoung & Rubicam Sep 2010 - Apr 2012New York, Ny, UsI restructured the digital team to focus on transformation with our core clients, helping them understand the possibilities of mobile user interface design systems. I scaled the department to 12 people with new integration skills and secured major International clients for new business. -
Head Of DesignOgilvy Australia Sep 2008 - Sep 2010Sydney, New South Wales(Nsw), AuI earned my position at Ogilvy by up skilling the teams and implementing checking processes. I ensured that award-winning design and strategy work was produced. This approach won back the respect of Coca-Cola, fostering creative thinking and leadership that forged a new 5-year partnership. -
Senior DesignerM&C Saatchi Australia Sep 2006 - Sep 2008Sydney, Nsw, AuMy key responsibility was to design Woolworths, Optus, Herringbone and Qantas including the famous launch of AirBus A380. During his time at Mark we were awarded at: Cannes, D&AD, One Show, and Caples. Through my experience at Mark I grew from strength to strength and so did Mark, in their digital offering and ability to push new boundaries in the digital domain.qantas.com.au herringbone.com.au woolworths.com.au optus.com.au nmra.com.au -
Middleweight DesignerRufus Leonard Dec 2002 - Aug 2006London, GbRufus Leonard is the foundation of my digital knowledge. After working with AKQA on projects like Nike I quickly found that flash was not always the answer to everything. I collaborated with one of the largest design and development teams in London (from 45-65 full time designer/developers), to craft BT, Royal Mail and Mercedes Benz. Here I gained the status of senior designer after 6 years of experience.boots.combt.co.uk royalmail.co.uk mercedesbenz.co.uk uk.smart.com -
User Experience DesignerAkqa Jan 2000 - Dec 2002San Francisco, Ca, UsAs a junior Designer I intended to soak up as much knowledge as possible. The experience gained here was unreal. Launching incredible projects such as Nike, (Nike Running) XBOX (360) and Quiksilver (Young Gun).vodafone.co.uk nike.co.uk xbox.co.uk quiksilver.co.uk orange.co.uk -
Graphic DesignerDe-Construct Jan 1999 - Jun 1999Gb
James Stanton Mba Skills
James Stanton Mba Education Details
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Australian Institute Of BusinessAnd Related Support Services -
Falmouth UniversityGeneral -
University Of EssexInformation Design
Frequently Asked Questions about James Stanton Mba
What company does James Stanton Mba work for?
James Stanton Mba works for Brandlab
What is James Stanton Mba's role at the current company?
James Stanton Mba's current role is Chief Product Officer.
What is James Stanton Mba's email address?
James Stanton Mba's email address is ja****@****.com.au
What is James Stanton Mba's direct phone number?
James Stanton Mba's direct phone number is +84 4 3718*****
What schools did James Stanton Mba attend?
James Stanton Mba attended Australian Institute Of Business, Falmouth University, University Of Essex.
What skills is James Stanton Mba known for?
James Stanton Mba has skills like Digital Strategy, User Experience, Creative Direction, Advertising, Information Architecture, Digital Media, Art Direction, Creative Strategy, Graphic Design, User Interface Design, Web Design, Brand Development.
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