Developing GTM Strategy including messaging, solution marketing, content strategy, technology integration & SEO improvements for our newly organized Industrial Energy & Technology business. Aligning our 5 business value vectors under a single agency to develop standardized measurement, reporting and cost efficiency. Supporting Brand & Marketing Strategies for Climate Technology Solutions, Gas Tech Services, Industrial Products & Services.

Developing marketing strategy and GTM plans for key growth initiatives- Industrial Asset Management & Climate Technology Solutions.

Responsible for the marketing and digital strategy - Development to implementation. Improving Bently's digital footprint with channel activation through display, LinkedIn, industry pubs, content syndication, etc. Developing and managing SEO and SEM plans through website optimization and keyword rich content. Managing the creation of solution/outcome based content to nurture the customer through the buying journey.

•Synthesize key inputs from each GE Oil & Gas, Digital Solutions’ industry strategy, product roadmaps and GTM strategies to develop and enhance campaign value propositions, key messages and differentiators•Rationalize marketing programs/campaigns to build a revenue marketing program portfolio that highlights overall program portfolio impact on awareness and revenue goals, and identifies relationships across programs and other revenue initiatives•Collaborate to obtain market and customer insights and utilize insights to understand the differences between customers, and where value and potential is concentrated (including non-financial) so that feedback from customer and the programs offered to them are on point with their current or potential growth (Upsell/Cross-Sell)•Drive the creation of a robust marketing toolkit comprised of a variety of tactics (outbound, in-bound, onboarding, newsletters, events, online content/interaction, and customer communities) to support customers’ pre and post-sale depending on where they are in their lifecycle. •Develop and maintain a tight interlock with Product Management, Product Marketing, ABM, Customer Experience, Sales, Services, and Partner functions to drive effective, successful marketing campaigns and competitive advantage through the customer lifecycle.

Manage our Global Operations Teams responsible for dispositioning over 40k leads annually and $120M in Sales. Ensuring efficiency and accountability through the development of dashboards. Drive improvements in our processes via SFDC enhancements.

-Accountable for the implementation, user adoption & support of the Salesforce.com tool across North America Retail for new business pipelines, renewals, improvement of organizational effectiveness & driving accountability with our existing partner performance.-Supported our sales teams through eliminating non value add activities; standardizing processes, & solving pain points.-Participated in the college recruiting efforts in the Texas area, served as a candidate assessor, & conducted interviews.-Managed the collegiate new hires into Shell. Ensured they were progressing against their trainingcurriculum. Served as a mentor & coach in their professional development.- Key Achievements:1. Developed & implemented a learning management portal for our site level employees in 45 days, training over 50k site level employees on our new premium fuel. Sites with trained employees via the portal delivered an increased volume of 4%.2. Delivering a continuous improvement project which integrated sales performance data, automated our sales process, & standardized sales call prep through SalesForce.com.3. Changing our executive mindset on sales excellence & gaining their sponsorship.

-Managed a budget of $8MM, daily settlement of consumer card transactions totaling $40B, & a P&L NIATT of $65MM.-Maintained & leveraged largest database in Shell with over 400 million customers & implementing 4MM targeted communications per day to increase customer loyalty based on purchase behavior.-Key Achievements:1. Piloted new innovations through social media to acquire over 2.5M new customer PII & 250k new card holders.2. Implemented a Shell V-Power® Premium fuel campaign across 6,000 stations delivering 117MM incremental gallons.

- Worked on a Patent Pending Loyalty Program (Shell Rewards) from pilot to implementation.- Managed a cross functional task force team in developing a wholesaler enrollment portal & IT interface to our settlement system.- Developed a process which was replicated in the development of our Direct Grocer Program with Kroger & Ahold & our Fuel Rewards® program.