Jennifer Scott Email & Phone Number

Texas, United States

Houston, Texas, US

Developing GTM Strategy including messaging, solution marketing, content strategy, technology integration & SEO improvements for our newly organized Industrial Energy & Technology business. Aligning our 5 business value vectors under a single agency to develop standardized measurement, reporting and cost efficiency. Supporting Brand & Marketing Strategies.

Houston, Texas, US

Developing marketing strategy and GTM plans for key growth initiatives- Industrial Asset Management & Climate Technology Solutions.

Houston, Texas, US

Responsible for the marketing and digital strategy - Development to implementation. Improving Bently's digital footprint with channel activation through display, LinkedIn, industry pubs, content syndication, etc. Developing and managing SEO and SEM plans through website optimization and keyword rich content. Managing the creation of solution/outcome based.

Houston, Texas, US

• Synthesize key inputs from each GE Oil & Gas, Digital Solutions’ industry strategy, product roadmaps and GTM strategies to develop and enhance campaign value propositions, key messages and differentiators
• Rationalize marketing programs/campaigns to build a revenue marketing program portfolio that highlights overall program portfolio impact on awareness and revenue goals, and identifies relationships across programs and.
• Collaborate to obtain market and customer insights and utilize insights to understand the differences between customers, and where value and potential is concentrated (including non-financial) so that feedback from.
• Drive the creation of a robust marketing toolkit comprised of a variety of tactics (outbound, in-bound, onboarding, newsletters, events, online content/interaction, and customer communities) to support customers’ pre.
• Develop and maintain a tight interlock with Product Management, Product Marketing, ABM, Customer Experience, Sales, Services, and Partner functions to drive effective, successful marketing campaigns and competitive.

Manage our Global Operations Teams responsible for dispositioning over 40k leads annually and $120M in Sales. Ensuring efficiency and accountability through the development of dashboards. Drive improvements in our processes via SFDC enhancements.

London, England, GB

-Accountable for the implementation, user adoption & support of the Salesforce.com tool across North America Retail for new business pipelines, renewals, improvement of organizational effectiveness & driving accountability with our existing partner performance.-Supported our sales teams through eliminating non value add activities; standardizing processes.

London, England, GB

-Managed a budget of $8MM, daily settlement of consumer card transactions totaling $40B, & a P&L NIATT of $65MM.-Maintained & leveraged largest database in Shell with over 400 million customers & implementing 4MM targeted communications per day to increase customer loyalty based on purchase behavior.-Key Achievements:1. Piloted new innovations through.

London, England, GB

- Worked on a Patent Pending Loyalty Program (Shell Rewards) from pilot to implementation.- Managed a cross functional task force team in developing a wholesaler enrollment portal & IT interface to our settlement system.- Developed a process which was replicated in the development of our Direct Grocer Program with Kroger & Ahold & our Fuel Rewards® program.

Bachelor Of Business Administration (Bba), Management Information Systems And Marketing

Management Development, Business