– Developing marketing strategies to promote financial planning services tailored to individuals with ADHD.– Conducting market research to identify target audiences, trends, and competitive landscapes, for data-driven decision-making.– Creating written content for various platforms, including online courses, podcasts, blogs, and social media.– Collaborating with design teams to ensure brand consistency across marketing materials.– Implementing GenAI (LLM) tools to optimize content performance and audience engagement.– Applying agency experience to develop innovative marketing approaches.– Building and maintaining a brand identity that resonates with the target audience and reinforces the company's mission and values.– Utilizing strong copy editing skills to maintain on-brand content across all marketing channels.

– Led collaborative efforts at a fast-paced creative agency, working closely with copywriters, designers, clients, legal departments, and subject matter experts to produce high-quality marketing content.– Developed data-driven marketing strategy for automotive, luxury brands, and tech.– Wrote client briefs and creative briefs using market research of competitors, market segment, consumer trends, business climate, and customer sentiment. – Analyzed Generative AI (GenAI) technology as part of the TBWA GenAI Innovation team. – Selected appropriate GenAI tools to improve process efficiency and individual performance.– Conducted in-depth business analysis and market research, focusing on investment trends and financial reporting, for internal initiatives and new business pitches.– Wrote and maintained a style guide ensuring tone, brand voice clarity and consistency for all Nissan copy.– Developed and implemented new process improvements for Web content development, legal review, and proofreading, reducing team hours by 75% within two years.– Distilled data-heavy research on market trends and business opportunities for presentations.– Copyedited, proofread, and fact-checked website copy, brochures, presentations, global training guides, global website guidelines, videos, and long-form articles, for Nissan.– Reviewed all copy for regulatory compliance and applied legal disclaimers as needed. – Negotiated legal releases for third-party content.

– Copyedited, proofread, fact-checked, and wrote articles for Audi Magazine, collaborating with stakeholders including legal, creative, and clients.– Copyedited for multiple car brands, tech companies, and healthcare companies

– Co-created ELA Reading Grade 8 workbook program, managing workflow, freelance staff, and schedules. – Copyedited passages and wrote multiple choice items for genre practice and skills scaffolding.

Copy Editor:– Copyedited Design Mind Magazine to enhance content quality and reader engagement. – Copyedited, proofread and fact-checked a range of materials including textbooks, children’s books, online articles, presentations, and state government newsletters.Managing Editor (512 Magazine):– Copyedited all content and proofread bluelines before publication.– Collaborated with a team of photographers, illustrators, and writers to produce 512 Magazine.– Secured all third-party releases and negotiated freelance contracts.Writer:– Authored technical white papers, educational texts, and web content, adapting style and tone to suit different audiences and platforms.– Contributed feature articles Frog Design Magazine.

– Copyedited materials for grades 3-8 math programs. – Proofread textbooks to ensure age-appropriate word choice, style, and compliance with technical state standards.– Worked with teachers and writers to produce supplementary workbooks. – Collaborated with subject matter experts to research and outline reading textbooks for grade 4.