João Marcelo O. Lima De Souza Email & Phone Number

Rio De Janeiro, Rj, Br

Rio De Janeiro, Rio De Janeiro, Brazil

• Driving growth and expansion of the last-mile delivery vertical in Brazil and Latin America (16 countries), focusing on marketing initiatives and supply development. Monitoring and analyzing business KPIs to assess operational health, driver efficiency, churn and demand indicators.• Identification and analysis of key indicators such as courier response and the compliance of ride prices with customer expectations. Continuous assessment of demand and order growth to ensure satisfaction and efficiency.• Work with a P2P pricing model, observing the market and competitors to adapt strategies and maintain competitiveness. Constant assessment of the impact of price fluctuations and market response.• Collaboration with teams in 16 Latin American countries, from Mexico to Brazil, using fluency in English and Spanish for effective communication. Participation in trips to analyze local realities and adapt regional strategies.• Contribution to inDrive's business model, which challenges social injustices and provides fair opportunities for drivers and customers through an innovative and inclusive approach.• Close work with product, operations, support and acquisition teams to align strategies and initiatives with business objectives and customer needs, ensuring an integrated and effective approach.• Creation and execution of marketing campaigns to promote inDrive's delivery services, increasing brand awareness, including targeted campaigns for seasonal periods. • Conduct offline interviews with customers and couriers to understand local dynamics, the competitive landscape and customer experience in markets such as Brazil, Colombia, Peru and Bolivia.• Implementation of incentive campaigns for couriers, including rankings, bonuses and other engagement strategies, to improve performance indicators.

Rio De Janeiro, Rio De Janeiro, Brazil

• Responsible for organizing and operating more than 100 private and regular tours in Rio de Janeiro, serving passengers from 45 countries. Coordination of multilingual tours in Portuguese, English, Spanish and German.• Identification and exploration of opportunities to improve the local tourism structure, contributing to the development and innovation of the sector. Skills in Sales and marketing, offering a comprehensive experience for visitors.

Rio De Janeiro, Rio De Janeiro, Brazil

• Responsible for the Marketing and Product divisions, overseeing the media agency and a team of 4 employees, including professionals in social media content, product development and customer service. Direct reports to partners (CEO and COO).• Application of design thinking and go-to-market techniques to define target audience, marketing plan and sales strategy for new products.• Development and implementation of 360-degree digital marketing strategies for B2B and B2C, covering content creation for websites, blogs, social media, email marketing, lead generation and advertising campaigns.• Application of copywriting techniques to create product descriptions and marketing content, ensuring effective and attractive communication for customers.• Management and optimization of omnichannel presence of products, covering main distribution channels, direct and hybrid channels to maximize effectiveness and reach.• Creation of internal corporate presentations, offers for online travel agencies and pitch decks for investors, focusing on effective and persuasive communication.• Responsible for briefing and approving sales and marketing materials, training the team in copywriting techniques to optimize traffic and conversion, and the operations team in response methods to reviews.• HIghlights to awards obtained by the company, while Head of Product and Marketing: Tripadvisor Travelers' Choice - Best of the Best 2020: Top 10 Experiences - South America. Tripadvisor Certificate of Excellence: 2018, 2019, 2021. GetYourGuide Awards: 2018 (Amazing New Experiences), 2019 (Best Group Tour & Fan Choice) and Expedia Local Expert Success Stories.

Rio De Janeiro, Rio De Janeiro, Brazil

• Coordination of a team of 3 employees and supervision of cashier operations, maintaining direct communication with the Hilton team to ensure compliance with service standards.• Leadership of the outsourced concierge team, offering trilingual service (Portuguese, English and Spanish) and sales and hospitality services for guests before, during and after their stay, especially during the high season.• Identification and development of opportunities to improve the local tourism structure, including the creation of partnerships for new tours and experiences.• Responsible for currency exchange demands when necessary and for closing agreements with suppliers.

Rio De Janeiro, Rio De Janeiro, Brazil

• Responsible for implementing and administering a management system for offline and online classes, developing materials and integrating educational platforms. Reporting to the CEO. • Revamping internal control processes in key areas such as marketing, finance, administration and pedagogy, improving effectiveness and organization.• Introduction and adoption of innovative strategies in the market for preparatory courses for diplomacy in Brazil, including copywriting, content marketing, inbound marketing and building teachers' authority on social media.

Rio De Janeiro, Rio De Janeiro, Brazil

• Team leader responsible for service and relationships at the Olympic Club, the hospitality center dedicated to the Olympic Family, including guests, sponsors and members of the International Olympic Committee during the Rio 2016 Olympic Games.

Rio De Janeiro, Rio De Janeiro, Brazil

Brazilian pharmaceutical company with three BUs: dermatology (FQM Derma), Rx (FQM), and phytomedicine (Herbarium). Leader in phytomedicine market.• Support to FQM Group Sales Team: around 500 representatives, in 3 BUs, visiting 12 medical specialties;- analysis and creation of medical and drugstore visit reports (sectorial to national levels);- control of cyclical calendar;- help of Sales Force restructuring;- review of inconsistencies/opportunities in panel of physicians visited.

Rio De Janeiro, Rio De Janeiro, Brazil

British multinational pharmaceutical company. Previously divided into OTC Products and Oral Care.• Assist NiQuitin (medication to stop smoking) Brand Manager;- follow-up meetings to product performance analysis (sales, demand, market share, competitors, distribution, profit margin) and product pipeline;- control and approval of online and off-line campaigns with ad agencies;- support to sales force through brand materials;- media and promotion budget control.• Assist Government Relationship Area (New Business);- creation of performance and tactical reports to the Team of Government Relations, aiming the expansion of the Brazilian National Tobacco Control Program.

Rio De Janeiro, Rio De Janeiro, Brazil

Swiss multinational pharmaceutical company. Division of OTC Products.• Support to Benefiber (soluble fiber food supplement) Brand Manager;- support for Sales Force with POP materials;- control and support for marketing campaigns;- planning and control of medical visiting campaigns;- product performance analysis (sales, demand, prescription, market share, competitors, distribution);- demand results report for LatAm office;

Quito, Pichincha, Ecuador

Exchange Program in Spanish Course

Wilhelmshaven, Lower Saxony, Germany

Exchange Program in German School

Bachelor Of Business Administration (Bba), Administration, Business, Marketing, Gpa 8,7 - Cum Laude

Activities and Societies: Student Council, Class representative

Bilingual School, English, Gpa 3.916

Activities and Societies: National Honor Society, National Junior Honor Society, Student Council, Class Representative Bilingual school.

Guia De Turismo Regional E Nacional