Julie M. Sur Email and Phone Number

PR department head at Emmy-winning creative agency Schafer Condon Carter (SCC) and global tourism marketing agency TimeZoneOne (TZO) Lead the PR department (6 FTEs) to develop and execute strategies across all PR business at SCC and TZO, including Kellanova (formerly Kellogg's), the Illinois Office of Tourism, ANGOSTURA bitters and Korea Tourism OrganizationOversee global PR teams in the US, UK, Mexico and Germany for the Illinois Office of Tourism with strategies for earned media, influencer partnerships, content development, multicultural marketing, experiential events and special programming, generating 1.3B earned media impressions and growing tourism revenue Spearheaded several award-winning tourism campaigns, receiving recognition in earned media, special events and niche market categories from the Public Relations Society of America (PRSA) Chicago, Publicity Club of Chicago and U.S. Travel Association’s Educational Seminar for Tourism Organizations (ESTO)Direct B2B earned media and influencer strategies for Kellanova Away From Home to change perceptions among restaurant operators of the brand’s plant-based offerings that exceeded earned media targets by nearly 400% and increased share of voice by 13% Manage and mentor team members, DE&I ERG leader and self-appointed ambassador for working moms

Manage social strategy, influencer marketing, media relations, content marketing, and community relations for two of the agency’s largest clients, Troy-Bilt (a multinational, privately-held outdoor power equipment manufacturer) and Akron Children’s Hospital (the largest pediatric hospital in Northern Ohio).Lead an integrated team to develop and execute Troy-Bilt’s social media strategy, including growth and engagement initiatives, content strategy, and KPIs.Enhance product sales for Troy-Bilt through product reviews, e-newsletter content, and an influencer program.Work with Akron Children’s Hospital to develop a variety of content, manage national media outreach, conduct media training for clinicians and administrators, and create the hospital’s first social media training for physicians.

Directed successful conception, launch, implementation and management of social media efforts for the health system including pitching executive buy-in; internal and external roll out; establishing an organization-wide social media committee; and developing and educating internal audiences of social media policies and procedures.Manage all social media efforts to continually improve and grow Summa’s Facebook page, Twitter account and YouTube channel while also evaluating new opportunities in the digital space.Conceptualized and developed strategy for a physician-led women’s health blog, Summa Flourish; serve as editor, content manager and planner.Responsible for the productivity, effectiveness and professional growth of staff.Create messaging and serve as media spokesperson, particularly for controversial or potentially negative stories.Manage consumer and trade media relations, event planning, executive ghost writing, speech writing, executive visibility, internal communications and issues management for various areas of the organization.

Worked closely with Summa Health System’s CEO and senior leadership to craft messaging, speeches, collateral, and videos for Summa’s twice-annual Leadership Retreat for board members, executive staff, and physician and administrative leaders.Spearheaded annual Employee Forums across seven campuses for nearly 10,000 employees with work including drafting speeches, video scripts, and internal articles for the CEO; message development with hospital presidents; event planning; and creation of a special edition of the employee publication.Drafted numerous communications on behalf of the CEO, including speeches, presentations, and letters to the board of directors and employees.Developed strategic communication plans for the health system including the purchases and openings of additional hospitals and facilities.Managed and executed public relations activity for the health system and service lines including oncology, stroke, nursing, women’s health, emergency/trauma, sports medicine, rehabilitation, and the Summa Foundation.

As a primary client contact, developed and executed strategic public relations plans, supervised team members, managed day-to-day account activity, and provided PR counsel for all clients.Provided business-to-business public relations services for Freightliner, Sterling, and Western Star Trucks, including planning media events, coordinating trade show press conferences, writing executive speeches, developing customer case studies, drafting technical press releases, handling all trade media relations, and providing PR counsel.Managed and executed trade and consumer media relations for the InterContinental Hotel Cleveland to promote its guest rooms, meeting facilities and restaurants.Worked with the InterContinental Hotel Cleveland and The Cleveland Clinic to launch public relations efforts for the hotel opening, including a pre-opening “hard hat” media tour, grand opening media event, and a series of newsletters.Supervised and implemented trade and consumer media relations for Classics restaurant to increase customer traffic for lunch, dinner, and special events as well as encourage industry attention.

Assisted with implementing strategic public relations programs for International Truck and Engine Corporation, including event planning, executive positioning, issues management, and media relations as well as writing for its annual report, internal newsletter, and Web site.Built strong relationships with key media to proactively seek out and secure media opportunities for Motorola’s Automotive Communications and Electronic Systems Group by developing pitches, writing by-lined articles, and securing speaking opportunities.Monitored media coverage for International Truck and Engine Corporation and Mitsubishi Corporation and sent daily coverage reports to clientsSpearheaded the volunteer committee and coordinated various activities for the office.Chicago office reporter for the company’s national internal newsletter, Absolutely H&K.