I direct the total product marketing strategy, vision, and campaigns for our entire service portfolio within Latin America market. In January, I transitioned to focus on our Private Cloud services within the US and Latin America. • Serve as product SME within marketing division, providing functional leadership and expertise to marketing groups; align messaging across marketing programs, channels, and strategies by partnering with Senior Product Marketing Manager. • Add business value, empower sales teams, and produce measurable outcomes through application of data-driven approaches to sales content creation, product messaging, and lead generation. • Oversee customer advocacy program within Latin America and part of Americas, promoting Voice of Customer (VoC) via customer success stories and showcasing tangible benefits and ROI achieved by company's services. • Produce market-driven campaigns by collaborating with internal teams to gather/incorporate user feedback and insights.• Establish Rackspace as trusted market authority and drive service demand by producing thought leadership content.Select Achievements/Projects • Executed digital marketing strategies over one year that produced 50% increase in conversion rate from lead to opportunity, generated 5.5X investment in pipeline, and doubled impressions with only 25% budget increase.• Led Latin America territory to achieve #1 position company-wide in most case studies and customer stories delivered.• Identified need for content tailored for Latin America sellers and spearheaded creation of portal containing relevant support resources. • Drove product awareness and business development through design and facilitation of two public webinar series with 15 total episodes with 40% attendance rate.

I led marketing strategy development and execution for a portfolio of key cybersecurity solutions/products within the Latin America market. I was also chosen for additional responsibilities as a Field Marketer within the South America territory. • Propelled product awareness and market positioning through development and execution of holistic marketing plans and programs across digital channels. • Built in-depth knowledge and understanding of solution/product features, proactively interfacing with product teams to inform campaign creation and ensure appropriate representation within content. • Collaborated closely with regional and local teams to assess market trends, maximize potential of generated leads, and integrate customer needs and perspective within marketing and sales activities. • Employed data analysis to generate meaningful consumer and market insights, facilitate seamless lead progression through sales funnels, eliminate pipeline gaps, and drive campaign success. Select Achievements/Projects• Increased engagement 50% and validated lead generation 20% by ensuring engaging end-to-end campaign journeys and content throughout IBM Security sales funnel.• Generated 26% marketing influenced revenue growth after partnering with Sales and partners to effectively identify, validate, & progress business opportunities within Latin America market.• Grew marketing influenced revenue 39% within South America through execution of virtual marketing events.

In this role, I owned the marketing strategy, content creation, business planning, and financial modeling for IT consulting firm (Jonajo Consulting) and the owner’s three other businesses: VA Today, VA Now, and Property Management.• Created data-driven marketing campaigns focused on engaging target audiences, maximizing conversions, and growing brand awareness; directed internal and external marketing staff in campaign execution across digital channels. • Maintained synchronicity across multiple brands, integrating unique business objectives and audiences within advertising activities. Developed promotional cadences and programs for brands as needed. • Managed total marketing budget; optimized ad spend by identifying and capitalizing on audience trends and shifts. • Worked closely with owner to align overall business goals with campaign strategy, KPIs, benchmarks, and timelines. Select Achievements/Projects• Increased lead generation 50% across two entities by experimenting with landing pages, performing A/B tests, improving email marketing, and crafting creatively tailored content. • Boosted profitability of virtual executive assistant business (VA Today) 30% and expanded subscription base 50% after conducting comprehensive analysis of business model and pricing strategy and launching targeted marketing activities and retention strategies.

As part of my MBA program, I was selected by Menguin’s CEO and CMO for this internship to perform market research and analysis to inform business strategy surrounding target audiences and product/service offerings.• Expanded marketing ROI 15% after conducting traffic source evaluation and resource reallocation.• Reduced site traffic loss 10% by mapping behavior, identifying friction points, and performing A/B tests on site flow and interface.• Developed forecasting model aimed at growing revenue 400% in 2017 and accounting for required investment, conversion rates, milestones, and sensitivity.

I owned the design and launch of a new ready-to-assemble (RTA) cabinet product line. I oversaw product development & manufacturing, pricing, and go-to-market strategies and functioned as an SME to our internal teams and leadership.• Expanded product line’s retail revenue 50% by leveraging consumer trend analysis to enhance customer experiences and deliver totally customized solutions. • Cut time required to draft quotes 50% after simplifying sales processes via custom tools, resources, and training.