Ensure a consistent brand experience at every touchpoint across brand and product design for Bakkt. Lead brand strategy and B2B product marketing in the crypto industry, with a focus on building awareness with institutional and fintech audiences through campaigns, content and webinars, and events. Collaborating with product team, lead product design to define UX/UI for front-end experiences across Bakkt's product suite.

Led executives and their teams through end-to-end strategic initiatives, using brand, product, and sales strategies to meet identified business growth opportunities. Developed research programs to inform brand and product development and go-to-market strategies. Collaborated with design teams to launch marketing campaigns across channels, including OOH, print, digital, audio, and more. Led a team of strategists and specialty designers (UX), shaping a holistic point-of-view for the strategy practice at Superunion across brand, campaigns, and user experience activations.

Leveraging NewsCred's content marketing software, managed the ongoing content strategy for key accounts to ensure clients are running a successful content marketing program. Guided clients and internal teams in content marketing's best practices regarding UX, persona development, buyer journey, SEO, paid distribution, social media, influencer, and email marketing strategies to achieve profitable results.

Managed and implemented the digital marketing strategy for a portfolio of industrial clients by developing custom marketing plans to increase sales and lead generation. Provided strategic insight to clients for B2B content creation, and managed the social media, SEO, SEM, press, and email marketing development to publish that content. Using KPIs to set campaign metrics, reported on insights through data analysis and observations. Coordinated both standard and e-commerce website builds and launches with developer and design teams.

Built and managed eBay’s influencer network through recruiting, engaging, and contracting a network of bloggers. Created strategic campaigns spanning verticals including fashion, technology, home, food, and automobiles, as well as CPG. Managed a multi million dollar budget, identified KPIs for campaigns, implemented campaign reports, and ensured close adherence to FTC requirements for all projects. Responded to RFPs and pitched programs on behalf of the agency as needed.

Created an engaging online presence for multiple performing artists via social media platforms. Social management and strategy included Facebook, YouTube, Vimeo, Twitter, Amazon’s Artist Central, Pinterest, Tumblr, Soundcloud, Issuu, and Reverbnation, promoting organic growth across platforms, as well as occasional sweeps and paid media. Developed copy, content, and creative for clients’ eBlasts.

Wrote and pitched press releases, media alerts, and other promotional materials for clients domestically and internationally; coordinated clients' press engagements while on tour throughout the U.S. and internationally; established and managed social platforms for clients; offered administrative support for the President and Sr. Director.

Offered administrative support for Education Department Managers; researched and wrote for The Metropolitan Opera's "Met School Membership" study guides, maintained budgets and payroll for freelance participants, and maintained website updates as needed.

Offered support for education department managers; researched and wrote educational materials for NYC classrooms.