DestinationWeddings.com is the nation’s largest seller of destination wedding group travel. Over the past decade, we've assisted over 30,000 couples in planning their dream destination weddings and helped more than a million guests attend these celebrations.DestinationWeddings.com is part of Celebration Travel Group, a collection of independent travel companies with common ownership.

All Inclusive Outlet is a leading online travel agency that specializes in all inclusive vacation packages to Mexico, the Caribbean and Central America. Since 1998 AIO has helped hundreds of thousands of satisfied customers to enjoy fabulous, first-class, all-inclusive vacations at outlet prices.All Inclusive Outlet is part of Celebration Travel Group, a collection of independent travel companies with common ownership.

DestiWorld is a B2B vacation tour operator that works with hotels, DMCs, airlines and other travel suppliers to create high quality, competitively priced vacation packages that it sells through its retail travel agency partners which include DestinationWeddings.com and All Inclusive Outlet. DestiWorld is part of Celebration Travel Group, a collection of independent travel companies with common ownership.

Smart Destinations (acquired by Leisure Pass Group) was a venture-backed provider of destination multi-attraction passes. The company's "Go City Cards" allow customers to save up to 55% on combined admission to top museums, tours, and attractions in popular destination cities around the world. As CMO, I developed and executed the company's marketing strategies, driving rapid growth and doubling sales, which enabled the successful acquisition of the company.

Provide strategy, e-commerce and business development consulting for several companies. Client engagements include:• Adara Media, Mountain View, CA – Business Development ConsultantLeading travel data & analytics platform helping partners to monetize their data and online advertisers to reach “in-market” travelers via behavioral targeting. Develop data partnerships with major travel & leisure companies including Frommer’s, Evite & Norwegian Cruise Line. • Trase Miller, Chicago, IL – Consulting Vice PresidentProvider of outsourced contact center solutions for leading travel companies. Work with executive team to develop business development strategy, expand service offerings and respond to partnership RFPs. Instrumental in securing partnership deal with Visa. • Groupize, Gloucester, MA - VP Business DevelopmentVenture backed start up focused on automating the process of booking hotel groups online. Launched the company’s PPC marketing initiatives and developed white label affiliate partnerships. Signed partner deal with world’s largest travel agency consortium.

GCS (now DH Enterprise & Associates) is an e-commerce provider of vacation packages to Europe through the multiple brands that it operates including Sceptre Tours, Aer Lingus Vacation Store and Great Value Vacations. The company markets directly to consumers as well as B2B through travel agents. GCS is the largest vacation tour operator from the U.S. to Ireland. • Full oversight and P&L responsibility for 50+ person organization with sales over $35M. • Directed the design of industry leading web UX for shopping/booking vacation packages. Significantly increased online conversion rates. • Developed strategy and led the launch of new B2C e-commerce brand, Great Value Vacations. • Maximized online marketing ROI by testing/vetting new advertising vehicles, negotiating performance based contracts and implementing improved marketing analytics. • Launched company-wide “customer centric” initiative to reduce service issues and build customer loyalty. • Oversaw relationships and negotiated contracts with key partners, product suppliers and advertising vendors. • Drove 19% year over year growth.

Goby was an “inspiration engine” for exploring new things to do with your free time. The company originated at MIT research labs and was backed by Flybridge Capital and Kepha Partners. • Involved in all aspects of strategy development and planning with this early stage start-up. • Developed the company’s co-branded partnership strategy and cultivated relationships with leading travel and media companies. • Negotiated online affiliate advertising agreements to monetize site traffic. • Contributed to PR process and agency selection. Completed comprehensive PR media training. • Participated in board meetings presenting strategy and progress reports to investors.

Received numerous promotions during 15 year tenure at NLG (acquired by World Travel Holdings), one of the nation’s largest distributors of leisure travel. The company markets directly to consumers through its own brands including Cruises Only, Cruises.com and Vacation Outlet as well as through private-label partnerships with leading companies including Priceline, Orbitz, Kayak, BJ's Wholesale, US Airways, Delta, American, JetBlue & others.As SVP, Marketing & Partner Brands I was responsible for all consumer marketing activities, a portfolio of 20+ private label partner brands and all new business development. I also oversaw supplier relationships and annual contract negotiations. • Managed $20 million consumer marketing budget consisting of SEM, online advertising, email, affiliate, print, radio and direct mail.• Launched new Cruises.com brand. Developed brand strategy, marketing plan and website. Grew first year sales to over $25M.• Conducted in-depth customer discovery and segmentation project. Developed and implemented targeted email strategy to drive repeat bookings and maximize revenue per sale. • Directed in-house “online agency” of web designers, html developers, copy writers and product marketing specialists providing web design, online merchandising and email services for all brands. • Managed $170 million private-label partner brands business. Led a team of account managers, created growth plans for each partner and grew partner sales by over 20% per year.• Led cross functional team in prioritizing, designing and launching new website features and functionality to enhance the UX and maximize conversion rates.• Launched new partnerships with Delta, JetBlue, Kayak, Hilton and Starwood and renewed key contracts with Priceline, Hotwire, American and Continental.

Selected to build and lead new vacation packaging business with goal of vertically integrating company's supply chain. • Hired key managers and directed the procurement of product contracts with airlines, car rental companies and over 1,200 hotels. • Partnered with IT to design and launch industry leading dynamic packaging platform. • Drove 75% year over year growth in vacation sales to over $200 million. • Oversaw all cruise line relationships including the negotiation of annual supplier agreements and the procurement of over $12M in cooperative advertising funds.

Promoted to executive team with the mission of transforming the company from a predominantly offline agency to a leading online travel company. Directed cross-functional team in redesigning the company’s e-commerce web sites. Vastly improved the online user experience earning Forbe’s “Best of the Web” award for the company’s cruise site and enabling partnerships with industry leading sites including Yahoo, Expedia, Priceline and Orbitz. Built in-house web design, content management and email marketing capabilities.

Led team of brand managers and graphic designers. Responsible for development and execution of multi-million dollar marketing plan and key distribution partner relationships. Oversaw in-store marketing for 16 retail store locations. Secured new distribution partnerships with Citibank, Stop & Shop Super Markets and the Mass State Lottery.

Established Vacation Outlet Filene’s Basement brand as the dominant vacation retailer in New England via effective print, direct mail, radio and in-store marketing campaigns. Achieved annual growth rates of over 20%. Planned and produced the Vacation Expo consumer show attracting more than 20,000 people and generating over $8 million in sales over 3 days.

Generated business equipment sales by managing existing relationhips and developing new accounts. Selected to mentor new sales representatives. Recognized as top Associate Sales Representative in Boston in 1990. Exceeded 125% of sales quota.