There is no more effective way to persuade customers to buy from you or funders to support your startup, create change within your organization, or convince employees to believe in your mission. Data do not persuade. Numbers do not persuade. Facts do not persuade.Stories persuade. If you are not using purpose-told business stories, you are failing to use your most potent communication tool.The good news is that all humans are hardwired for stories. As children we read and told stories. It was only when we went to school and learned that stories were childish and we should be writing serious essays using facts to support our case, that we were derailed.However, there is good news! We can scrub the rust off our story muscles and rediscover how effective stories can be.Your Unstoppable Brand is a workbook that shows you the way to attract your ideal customers and build a brand using stories. Covering the why of stories, finding your archetype (your gift to your customers), how to write your foundational stories, and how those stories influence all your customer touch points (from web site, brochures, packaging hang tags, email messages, and social media, and more), the workbook guides you through the process with straightforward, do-able exercises.In the North San Francisco Bay Area, I teach Marketing Success through Story workshops. I also do one-on-one coaching and consulting on the purpose-told business story, both in person and via Skype or phone. I work with business owners and also start-up teams to learn how to write stories, how to use stories, and how to develop a story mindset.If you are looking for a way to persuade and inspire, contact me so we can craft stories that will help you achieve your business and personal goals.