Incode is a leading provider of identity verification solutions that help businesses prevent fraud, comply with regulations, and improve customer experience. In this role, I am responsible for developing and executing product messaging and content, launching and managing GTM programs, enabling sales and customer success teams, and conducting market research and analysis.

Conducted in-depth competitive analysis to identify market trends, key competitors, and potential opportunities for product positioning.Developed and maintained competitive intelligence databases to track competitor product features, pricing strategies, and go-to-market tactics leading to a 10% increase in our win rate against our top competitor.Gathered market intelligence through customer surveys, and data analysis to inform product development and marketing strategies.Led the development of compelling product positioning strategies that differentiated our products in a competitive market.Collaborated with cross-functional teams to ensure consistent messaging and value propositions across all marketing materials.Managed successful product launches resulting in new and cross-sell opportunities.Developed and delivered competitive intelligence training for our Company-wide onsite meeting. Produced sales collateral and tools to help sales representatives address competitive objections.Regularly benchmarked our products against competitors to identify gaps and opportunities for improvement.Implemented strategies to address identified weaknesses, resulting in improved product performance and market share growth.Gathered customer feedback and analyzed it to understand customer needs and preferences.Collaborated with product development, sales, and marketing teams to align strategies and ensure a unified approach.Played a key role in fostering a culture of data-driven decision-making within the organization.

Developed, executed and managed the go-to-market and campaign strategy for FIS’ Credit Processing, Enterprise Payments, Output Solutions and Fraud, Risk & Compliance lines of business.Created compelling and differentiated positioning, messaging, and value propositions to speak our customers' language.Planned and executed each line of business’s annual marketing strategy, focusing on product branding, lead generation and advertising within the industry.Directly engaged with senior sales executives to produce effective sales decks and supporting collateral.Drove solution and thought leadership content with digital campaigns including SEO, social media and industry publications to increase online engagement.Partnered with senior stakeholders around the world to create global messaging for the division’s top initiatives.

Responsible for managing product messaging, naming, and trademark functions, including the development of naming standards and trademarks. Drove new idea reviews, concept development, project management, and market introductions. Defined purpose, objectives, and procedures for these functions, identifying issues and opportunities while ensuring efficiency. Analyzed policies and standards, identifies target audience characteristics, and researches their needs. Facilitated the development and delivery of product messaging and information, selecting appropriate structures and mechanisms. Collaborated with internal clients and external partners to create effective product information management and distribution solutions.

Conducted market research and analysis to identify trends, competitive landscape, and customer insights in the fintech industry.Assisted in developing and implementing marketing strategies to target specific customer segments, such as small businesses, investors, or financial institutions.Collaborated with the marketing team to create content for digital marketing campaigns, including social media, email marketing, and online advertising.Developed marketing collateral, including brochures, presentations, and whitepapers.Assisted in the planning and execution of events, webinars, or conferences to promote the company's fintech solutions.Conducted competitor analysis to understand the strengths and weaknesses of key players in the fintech space.

Prospected, educated, qualified, and developed target accounts, inbound leads, and outbound leads to create sales-ready leads and opportunitiesInteracted with prospects via telephone and emailResearched accounts, identify key players, generate interest and develop accounts to stimulate opportunityDisseminated opportunities to appropriate AE, educating rep as necessary about the opportunitySuccessfully managed and overcame prospect objectionsBecame a trusted resource and develop superior relationships with prospects Updated lead scoring and prospect interaction in salesforce.com to ensure efficient lead management Consistently achieved qualified opportunity quotas to ensure territory revenue objectives