Reporting to Business head • Responsibility of setting up the marketing department and developing a comprehensive marketing ecosystem for the MENA region. • Launch and establish Poweroil & Arkos brand of Premium lubricants in Middle East & Africa.• Define brand strategy and positioning, successfully differentiating the brand from competitors in the Middle East lubricant market.• Spearhead comprehensive marketing strategy: Create brand awareness for Poweroil & Arkos brands, market penetration 5 to 10%, and customer acquisition through targeted research, brand positioning, and multi-channel campaigns.• Lead the charge in digital marketing: Enhanced brand visibility and customer engagement through website, social media, and digital platform management, leveraging SEO, SEM, and email marketing for lead generation and conversion optimization.• Forge a powerful brand identity: Developed and maintained a brand message resonating with Distributors across the region, customers, ensuring consistency across all channels, and driving consistent brand health improvements.• Implement content marketing initiatives, including the creation of informative and engaging content, to position the brand as an industry expert and drive customer trust and loyalty.• Create impactful advertising & promotions: Execute integrated campaigns across media, boosting product demand and optimizing media placement.• Own successful product launches and marketing collateral: Manage product launches in collaboration with cross-functional teams, craft compelling marketing materials, and effectively communicate product messaging to target audiences.• Unveil market insights and competitive advantages: Monitor market trends, competitor activities and customer preferences, utilizing data-driven analysis to refine strategies and optimize resource allocation.

Reporting head: CEO Towell Auto group is a leading automotive distributor in Oman that offers a wide range of vehicles from some of the world's most renowned Auto brands like Mazda, Geely, JAC Motors, Lynk & Co. Auto care brands like Total energies, Bridgestone Tyres, and Petronas lubricants and a home grown Car rental & leasing brand, ORBIT. With a commitment to excellence in customer service and a focus on innovation, Towell Auto Center has established itself as a trusted name in the automotive industry in Oman.As Group Marketing Manager heading the Marketing department, I run nationwide marketing across both the leading Japanese and Chinese automobile brands, which includes product marketing, business planning, digital transformation, brand, advertising, events, media buying, communications, creating Story telling websites, go to market strategies, product launches and principle management.

Reporting head : Director Planning & OperationsSaud Bahwan Group is a leading business conglomerate in Oman with a diverse portfolio of businesses, including automotive, engineering, construction, and trading. The group is focused on delivering high-quality products and services to its customers and partners, and is committed to driving economic growth in Oman. With a workforce of over 9,000 employees, Saud Bahwan Group is one of the largest employers in the country. The group has received numerous awards and recognitions for its contributions to Oman's economy and society.As the Section head - Marketing & Communications of Toyota & Lexus I was responsible for strategizing, overseeing, managing and implementing of all brand marketing and communications across Oman.Quick Highlights of my tenure in SBG for Toyota & Lexus as mentioned below;• New Product launches• Marketing Strategy• Budgeting and Control• Creating Story telling websites & Website Management• Digital Marketing: Digital first creative development & trendy Social Media Marketing strategies• Brand management & Marketing Communications• Principal (OEM) Management• Marketing Agency handling (Creative, Social media, PR and Event management)• Product mix and product extension strategies• Product lifecycle Management

Reporting to - President Sales and Marketing As an experienced marketing professional, my time at REVA, Electric car company, India’s first commercial viable Electric car manufacturing company. During my time at Reva, I have gained extensive expertise in a variety of areas, including brand management, marketing initiatives, and branding activities. One of my key accomplishments was developing the brand manual and other marketing-related SOPs, which helped to streamline our branding activities across the organization. I also played a critical role in new product development and product lifecycle management, contributing to the successful launch of several new products during my tenure. In addition, my ability to provide strategy support was invaluable, as I leveraged my expertise in data interpretation, research, situation analysis, and presentations to help top management make informed decisions.My experience in dealer development and channel management proved to be an asset to the organization, as I ensured that products were available to the right customers through the right channels. I also successfully implemented ERP systems that improved efficiency and productivity across the organization.One of my most significant accomplishments in Reva was redesigning the corporate branding strategy on a global platform. Additionally, I successfully initiated, set-up, and functionalized the market for Reva in Delhi, and restructured and devised new pricing models for different markets with differentiated product positioning.Overall, my experience at Reva showcases my ability to deliver results in various roles, including brand management, marketing initiatives, new product development, and channel management. My ability to provide strategy support and implement systems and processes that improve efficiency and productivity make me a valuable asset to any organization in the automotive industry.