Ensuring our new phase with McKinsey, Growth Tech on Salesforce, leads to success serving McKinsey clients, unlocking value based on excellent Saleforce consulting, solutions and implementations.

Ensuring our new phase with McKinsey, Growth Tech on Salesforce, leads to success serving McKinsey clients, unlocking value based on excellent Saleforce consulting, solutions and implementations.

Partner and executive at S4G till McKinsey acquired our company

Managing the Sales and Marketing area

Sales and Marketing Professor at International Marketing & Sales Master

Managing the Sales and Presales team Responsible of strategic projects based on Dynamics CRM and ERP.Our mission is to provide industry solutions to enterprise companies, based on our Microsoft Dynamics CRM and ERP platforms with the vertical and specialized expertise and services of our partners.We work with international and local System Integrators and Consultants: Accenture, Avanade, Indra, IECISA, Tecnocom, Everis, Prodware... among others.

• Lead the strategy to go to market, based on Verticals & Regions, driving the partners to the area/industry niches and opportunities. • Manage all the marketing engines (on line, social media, events, direct marketing, public relations) and the telesales platform to provide the demand generation needed for the business.• Launch and position Dynamics ERP and CRM products in Spain• Promote and manage the transformation of Dynamics products and partners to the Cloud business.

• Managing and developing the Information Worker Products group in Spain. It includes Office, Exhange, Sharepoint, Unified Communications and Project.• Develop and market related products thru Direct and Indirect Channels, from Enterprise to Consumer.• Extensive experience on Go to Market for big companies leveraging direct touch, 1:1 and 1:few approach strategies, 1:many for Medium Businesses and Consumer and SOHO sales and marketing thru Distributors, System Integrators, Value Added Resellers and Big Retailers.• During this period of time (5 fiscal years) the IW business grew in Spain every year, with a 5 years CAGR of 9%, and 10 points increase on Microsoft business share.

• Manage Marketing and Business development in a Full Service Provider (Voice, VPNs, IT and Hosting Services). Real Madrid and EL PAIS online totally hosted as many other customers.• Sitted at the Directors Commitee, acountable for revenue and P&L• Define and implement the Commercial plan, direct sales and indirect channel• Define and implement the Local Services Portfolio, and localize and launch the global services portfoli• Manage presales teams.• Develop agreements with partners to jointly launch new services and/or reach new markets • Manage from the Directors Committee the merge of four companies, two system integrators, an Internet Service Provider and a Telco

Sitted at the FONOCOM board, owned by Comunitel, a company specialized on B2B business ( EDI, Edifact, XML,…)

• Create a €78 Million Voice and IP TELCO with more than 50.000 business customers in 30 months from scratch• Define, acountable with the CEO, the Business Plan of the group• Define and implement the Commercial and Marketing plan • Define and implement the Customer Service Centre• Implement the Presales, Sales, Marketing and Product Development Processes• Define and implement the Services Portfolio: VoIP, IPVPN and Internet Services, Prepaid Cards.

Sited at the board of MundoFree, an ISP for residential users 50%-50% with El Mundo (UNEDISA)