Jessica Nelson Email & Phone Number

Westlake, Texas, Us

I joined Schwab to lead the Employer Branding team and develop an authentic, differentiated EVP and Employer Brand that reflects Schwab's best-kept secret: our awesome culture. I built Schwab’s first full-funnel KPI-based recruitment marketing strategy, oversaw the redesign of the award-winning career site, and recruited a team of SMEs that have effectively driven down costs and exceeded KPI targets.

Austin, Texas, Us

The Talent Marketing Board is the community for people leading employer brand and recruitment marketing at the world's largest companies. As Board Chair, I'm responsible for leading my company's membership in the community.

San Antonio, Texas, Us

Bringing USAA’s Employer Brand to life within the enterprise marketing team. Responsible for HR marketing strategy, full launch and measurement of Employer Brand, and integration across marketing teams.

San Antonio, Texas, Us

Managing USAAjobs.com, developing a digital strategy to support our hiring plans, and working with my very talented sourcing team to hire the best talent out there. Using my background in Digital Strategy and Employer Brand to continually improve our candidate experience. Loving every minute of it!

New York, Ny, Us

Serving as the primary contact and first line of digital strategy for 13 accounts out of our Dallas office (a little over $2M). I genuinely love working through the difficulties recruitment marketing encounters (it serves the problem-solver in me well). I've been called "the most accessible Account Director" a VP has worked with, which I'll take all day long.

After helping several small businesses with social media and web marketing on the side, I decided to take a bigger step and grow Elev8Social to a full-time digital agency. I am passionate about helping small to medium-size business take off with the implementation of a strong strategic plan rooted in their overall business goals. I currently work on web marketing strategies for clients across many different industries, including fitness, business leadership, motivational speaking, health care, sports teams, recreation, yoga, and many others. I have the privilege of helping clients with: ● Identifying business goals and true differentiators● Developing web and social media strategic marketing plans● Editorial calendar creation and management● Campaign planning and implementation● ROI calculation and reporting/presentation● Managing subject matter experts and content creators to project completion● Keyword research and organic SEO● Google AdWords CPC and Facebook Ads● Copywriting, proofreading, and editing● Design of web and traditional marketing campaigns ● Brand identification

Plano, Texas, Us

I serve as the agency's liaison to our clients, making sure that their expectations are communicated, managed, and met. My in-house/agency founder history bring a unique perspective to this role. I have an intimate understanding of what clients are looking for, because I have quite a bit of experience on that side of the relationship. I also happen to love interacting with people, and feel really good when my clients are happy.In addition to Client Service, I am also involved in Digital Strategy, Social Media Marketing, and Content Writing and Editing, with a bit of project management (though as a "Rainmaker" that's not my strength).

Dallas, Texas, Us

At IDQ, I am responsible for digital marketing. I wrote the initial 2014 digital marketing strategy, taking into account our national (and international) presence. I work closely with our agency to ensure timely project completion and to develop new ideas and report types over the course of the season (IDQ’s season runs May-August, primarily). Within my first four months in this position, I prompted an agency change, and learned that change can take time, but when swapped for creativity and ingenuity, it’s time well spent. My responsibilities include: ● Web marketing strategic plan development● Campaign planning and creation with ROI calculation and reporting● Initial community management of Facebook, Twitter, YouTube, and Google+ accounts● Agency Management● Google AdWords, Twitter, and Facebook advertising oversight● Keyword research, SEO, and data mining● Management of two company websites● Oversight of two website redesigns● Creating and editing mobile wireframes● Copywriting, proofreading, and editing (traditional and digital)● Creating custom internal C-level reports ● Basic design and updates to traditional marketing pieces● Call center system report management and design

Coppell, Tx, Us

At Caliber Funding, I was brought on to develop and implement a full web marketing strategy, including social media marketing, organic SEO, local SEO, and to update and optimize the websites for search and usability. I also focused on design updates and project management. My responsibilities included: ● Web marketing strategic plan development● Campaign planning and creation with ROI calculation and reporting● Facebook and Google + page management● Keyword research, SEO, and data mining● Creation/consultation of new website● Design of new company intranet ● Design updates to flyers, ads, and web images (social media, web buttons, web banners)● Copywriting, proofreading, and editing (traditional and digital)● Managing vendor relationships● Project Management

Plano, Tx, Us

At Preferred Medical Holdings, I act as an internet marketing agency to the 11 companies under the PMH umbrella. I have been able to combine my experiences in web and traditional marketing to develop and carry out multiple web and social media strategic plans, creating cohesive messaging throughout our web properties and traditional campaigns. I have grown the Facebook fan base exponentially, specifically targeting (and tracking/reporting on) the very specific audience that has the ability to truly increase volume and prove ROI. My programs have added new revenue streams, increasing viability and profit margin. My responsibilities include:• Web and social media strategic planning• Management of 24 social properties, including Facebook, Twitter, Google+, YouTube, and LinkedIn• Editorial calendar creation and management • Campaign planning and implementation• ROI calculation and reporting/presentation• Managing content contributors and vendors to assure effective, timely follow through • Create and manage social media workshops, policies, and web marketing training• Build effective CPC and Facebook Ads using keyword research and creative targeting• SEO consultation of five new websites• Copywriting, proofreading, and editing (traditional and digital)• Basic design and updates to traditional marketing pieces• Management of 11 company websites• Domain, web hosting, and DNS management

Addison, Texas, Us

At Concentra, I was the primary writer for external communications and sales and marketing materials. I learned best practices for website and social media management and the benefits that come from its effective utilization. I have also learned a lot about dealing with difficult clients—both internal and external—and how to manage a project to completion when all forces seem to be working against it. My primary responsibilities included: • Writing sales materials, case studies, and ads• Writing external communication• Planning/executing social media strategy• Video script writing, planning, and directing• Center event planning• Project management

Dallas, Texas, Us

At Neiman Marcus Direct, I managed a team of five writers and edited content for a total of 12 websites. I fronted the movement to make the search function more efficient, maximizing results and boosting sales. This position showed me the importance of asking good questions, the significance of staying ahead of the competition, and the benefits of utilizing current technology while managing a versatile team of talented people. My commitment to these responsibilities earned me Neiman Marcus Direct’s BRAVO award. My responsibilities included: • Managing the team of writers responsible for product descriptions on 12 websites• Editing all new web copy• Assisting in the launch of four new websites• Writing designer bios, beauty looks, and marketing emails• Contributing to the company blog biweekly• Participating in committees focused on making processes more efficient

Us

At Lancaster Advertising, I learned the importance of resilience when cold calling lives up to its name, and how to treat the next call like the previous never happened. It was here that I discovered my passion for web marketing. My responsibilities included: • Creating and managing TeleLead campaign• Database management• Website content writing (for clients)• Assisting the Sales Director

Master Of Science - Ms, Marketing/Marketing Management, General

Bachelor Of Arts (B.A.), English, Social Sciences, Advertising