Justin Neustadter Email & Phone Number

Atlanta, Ga, Us

• Lead a team responsible for paid marketing performance, strategy, forecasting, and budget to drive efficient new subscriber growth while maintaining ROAS goals based on predicted LTVs.• Partner closely with Brand marketing, CRM, and Product Marketing to execute on go-to-market launches for new product offerings.• Focus on low-cost growth via initiatives in SEO, organic/social influencer marketing, referrals, and brand marketing.• Build out new arms of growth marketing to power new subscriber growth including influencers, Direct Mail, Podcasts, • Maintain accurate forecasts for the Finance team and present quarterly plans and forecasts to executives.• Partner with product, data science, and engineering to validate our measurement and attribution systems and text UX optimizations across our marketing channels, website, and registration flows.

San Francisco, California, Us

• Lead a team of technical marketers to partner with Product, Engineering, Business Intelligence, Analytics, and Data Science to build scalable marketing solutions• Build DoorDash's fully automated marketing bidding solution• Improve and maintain the functionality of our attribution system• Oversee data quality and event tracking with our 3rd party marketing partners• Go to source of marketing knowledge for cross-functional teams• Manage relationships with Segment, Singular, Adjust

San Francisco, California, Us

Philadelphia, Pennsylvania, Us

• Lead a team of paid & organic growth marketers• Oversee marketing tech integrations and attribution• Drive paid & organic growth across our suite of apps• Work with accounting to ensure invoicing is managed properly• Ensure social casino advertising compliance is met• Main point of contact for all vendors and partners• Work with data science, art, and product teams to further growth

San Francisco, Ca, Us

• Built and launched Airbnb’s first mobile user acquisition strategy.• Partnered with marketing technology to integrate mobile advertising into our attribution models.• Managed multi-million-dollar budget across over a dozen channels.• Worked with data science and engineering to build bid management systems and various marketing tools.

London, England, Gb

• Managed a team of growth marketers who oversaw all paid user acquisition and re-engagement activity while maintaining specific KPI goals (ROI, CPI, LTV).• Defined go-to-market growth strategy for new game launches including forecasting budget, selecting networks to test, and determining our ASO strategy.• Defined UA product specifications and road map for engineering and product teams.• Technical lead for all marketing technology integrations (AppsFlyer, Singular, etc.).• Collaborated with the data science team to build new attribution and measurement models.• Oversaw ASO and A/B testing of icons, screenshots, and app store descriptions.• Worked with data science to continuously evaluate the effectiveness of our optimizations.

San Francisco, Ca, Us

• Managed a team of campaign managers across four separate clients• Oversaw the strategy and optimization of $50+ million dollars in yearly ad spend• Designed and coordinated account strategy changes• Analyzed impacts of strategy changes using Omniture, Google Analytics, Tableau, and Excel• Built forecasts of campaign volume and performance• Lead client calls, strategy meetings, and business review presentations• Operated and maintained an in-depth knowledge of Marin, Kenshoo, AdWords, BingAds, DoubleClick, and Facebook• Worked with engineers to setup tracking, QA, and reconcile multiple data sources to ensure data accuracy

San Francisco, Ca, Us

San Francisco, Ca, Us

Scotts Valley, Ca, Us

• Coordinate all Search engine marketing efforts• Manage paid search campaigns• SEO and user experience improvement• Conversion optimization and testing (A/B, Multivariate, etc)• Promote and manage brand image through social channels• Track site performance and KPIs through Google Analytics• Create Email marketing campaigns & monthly newsletters

(Honors) B.A., Business Marketing

A.A, Business Administration