Justin Neustadter Email & Phone Number

Atlanta, GA, US

• Lead a team responsible for paid marketing performance, strategy, forecasting, and budget to drive efficient new subscriber growth while maintaining ROAS goals based on predicted LTVs.
• Partner closely with Brand marketing, CRM, and Product Marketing to execute on go-to-market launches for new product offerings.
• Focus on low-cost growth via initiatives in SEO, organic/social influencer marketing, referrals, and brand marketing.
• Build out new arms of growth marketing to power new subscriber growth including influencers, Direct Mail, Podcasts,
• Maintain accurate forecasts for the Finance team and present quarterly plans and forecasts to executives.
• Partner with product, data science, and engineering to validate our measurement and attribution systems and text UX optimizations across our marketing channels, website, and registration flows.

San Francisco, California, US

• Lead a team of technical marketers to partner with Product, Engineering, Business Intelligence, Analytics, and Data Science to build scalable marketing solutions
• Build DoorDash's fully automated marketing bidding solution
• Improve and maintain the functionality of our attribution system
• Oversee data quality and event tracking with our 3rd party marketing partners
• Go to source of marketing knowledge for cross-functional teams
• Manage relationships with Segment, Singular, Adjust

San Francisco, California, US

Philadelphia, Pennsylvania, US

• Lead a team of paid & organic growth marketers
• Oversee marketing tech integrations and attribution
• Drive paid & organic growth across our suite of apps
• Work with accounting to ensure invoicing is managed properly
• Ensure social casino advertising compliance is met
• Main point of contact for all vendors and partners

San Francisco, CA, US

• Built and launched Airbnb’s first mobile user acquisition strategy.
• Partnered with marketing technology to integrate mobile advertising into our attribution models.
• Managed multi-million-dollar budget across over a dozen channels.
• Worked with data science and engineering to build bid management systems and various marketing tools.

London, England, GB

• Managed a team of growth marketers who oversaw all paid user acquisition and re-engagement activity while maintaining specific KPI goals (ROI, CPI, LTV).
• Defined go-to-market growth strategy for new game launches including forecasting budget, selecting networks to test, and determining our ASO strategy.
• Defined UA product specifications and road map for engineering and product teams.
• Technical lead for all marketing technology integrations (AppsFlyer, Singular, etc.).
• Collaborated with the data science team to build new attribution and measurement models.
• Oversaw ASO and A/B testing of icons, screenshots, and app store descriptions.

San Francisco, CA, US

• Managed a team of campaign managers across four separate clients
• Oversaw the strategy and optimization of $50+ million dollars in yearly ad spend
• Designed and coordinated account strategy changes
• Analyzed impacts of strategy changes using Omniture, Google Analytics, Tableau, and Excel
• Built forecasts of campaign volume and performance
• Lead client calls, strategy meetings, and business review presentations

San Francisco, CA, US

San Francisco, CA, US

Scotts Valley, CA, US

• Coordinate all Search engine marketing efforts
• Manage paid search campaigns
• SEO and user experience improvement
• Conversion optimization and testing (A/B, Multivariate, etc)
• Promote and manage brand image through social channels
• Track site performance and KPIs through Google Analytics

(Honors) B.A., Business Marketing

A.A, Business Administration